{"id":837,"date":"2026-09-08T07:40:18","date_gmt":"2026-09-08T07:40:18","guid":{"rendered":"https:\/\/adwareroi.com\/index.php\/2026\/09\/08\/amazon-ads-dayparting-strategy\/"},"modified":"2026-09-08T07:40:30","modified_gmt":"2026-09-08T07:40:30","slug":"amazon-ads-dayparting-strategy","status":"publish","type":"post","link":"https:\/\/adwareroi.com\/index.php\/2026\/09\/08\/amazon-ads-dayparting-strategy\/","title":{"rendered":"\u4e9a\u9a6c\u900a\u5e7f\u544aDayparting\u5206\u65f6\u6bb5\u6295\u653e\uff1a\u4e0d\u540c\u65f6\u6bb5\u51fa\u4ef7\u8c03\u6574\u7b56\u7565"},"content":{"rendered":"<p>\u4e9a\u9a6c\u900a\u5e7f\u544a\u7684\u8f6c\u5316\u5728\u4e0d\u540c\u65f6\u6bb5\u5b58\u5728\u663e\u8457\u5dee\u5f02\uff0cDayparting\uff08\u5206\u65f6\u6bb5\u6295\u653e\uff09\u901a\u8fc7\u8c03\u6574\u4e0d\u540c\u65f6\u6bb5\u51fa\u4ef7\uff0c\u8ba9\u9884\u7b97\u96c6\u4e2d\u5728\u8f6c\u5316\u9ad8\u5cf0\uff0c\u63d0\u5347\u6574\u4f53ROAS\u3002<\/p>\n<h2>\u4e00\u3001\u4e3a\u4ec0\u4e48\u9700\u8981\u5206\u65f6\u6bb5\u6295\u653e<\/h2>\n<h3>1. \u8f6c\u5316\u7387\u7684\u65f6\u6bb5\u5dee\u5f02<\/h3>\n<p>\u6d88\u8d39\u8005\u8d2d\u4e70\u884c\u4e3a\u5728\u4e0d\u540c\u65f6\u6bb5\u5dee\u5f02\u660e\u663e\uff1a<\/p>\n<ul>\n<li>\u5de5\u4f5c\u65e5 vs \u5468\u672b<\/li>\n<li>\u767d\u5929 vs \u665a\u4e0a<\/li>\n<li>\u5348\u4f11 vs \u4e0b\u73ed\u540e<\/li>\n<li>\u8282\u5047\u65e5 vs \u5e73\u65e5<\/li>\n<\/ul>\n<h3>2. \u7ade\u4e89\u5f3a\u5ea6\u7684\u65f6\u6bb5\u5dee\u5f02<\/h3>\n<p>\u5e7f\u544a\u4f4d\u7ade\u4e89\u4e5f\u6709\u65f6\u6bb5\u6027\uff1a<\/p>\n<ul>\n<li>\u767d\u5929CPC\u901a\u5e38\u8f83\u9ad8\uff08\u5356\u5bb6\u6d3b\u8dc3\uff09<\/li>\n<li>\u591c\u95f4CPC\u964d\u4f4e\uff08\u90e8\u5206\u5356\u5bb6\u6682\u505c\uff09<\/li>\n<li>\u5468\u672b\u7ade\u4e89\u51cf\u5f31<\/li>\n<li>\u5927\u4fc3\u671f\u95f4\u7ade\u4e89\u6fc0\u70c8<\/li>\n<\/ul>\n<h3>3. \u9884\u7b97\u8282\u594f\u7684\u4f18\u5316<\/h3>\n<p>\u4e0d\u8c03\u6574\u65f6\u6bb5\uff0c\u9884\u7b97\u53ef\u80fd\u5728\u4f4e\u6548\u65f6\u6bb5\u8017\u5c3d\uff0c\u9519\u8fc7\u8f6c\u5316\u9ad8\u5cf0\u3002<\/p>\n<h2>\u4e8c\u3001\u4e9a\u9a6c\u900aDayparting\u7684\u5b9e\u73b0\u65b9\u5f0f<\/h2>\n<h3>1. \u4e9a\u9a6c\u900a\u5e7f\u544a\u540e\u53f0\u539f\u751f\u652f\u6301<\/h\u5c42><\/p>\n<p>\u4e9a\u9a6c\u900a\u652f\u6301Dayparting\uff1a<\/p>\n<ul>\n<li>SP\u5e7f\u544a\u652f\u6301\u5206\u65f6\u6bb5\u51fa\u4ef7\u8c03\u6574<\/li>\n<li>SB\u5e7f\u544a\u652f\u6301\u65f6\u6bb5\u9884\u7b97\u5206\u914d<\/li>\n<li>SD\u5e7f\u544a\u652f\u6301\u53d7\u4f17\u6d3b\u8dc3\u65f6\u6bb5<\/li>\n<\/ul>\n<h3>2. \u901a\u8fc7\u89c4\u5219\u5b9e\u73b0<\/h3>\n<p>\u66f4\u7cbe\u7ec6\u7684Dayparting\u53ef\u901a\u8fc7\uff1a<\/p>\n<ul>\n<li>\u5e7f\u544a\u6d3b\u52a8\u590d\u5236+\u65f6\u6bb5\u5207\u6362<\/li>\n<li>\u51fa\u4ef7\u89c4\u5219\u5b9a\u65f6\u8c03\u6574<\/li>\n<li>\u7b2c\u4e09\u65b9\u5de5\u5177\uff08\u5982Perpetua\u3001Pacvue\uff09<\/li>\n<\/ul>\n<h2>\u4e09\u3001\u65f6\u6bb5\u6570\u636e\u5206\u6790<\/h2>\n<h3>1. \u83b7\u53d6\u65f6\u6bb5\u6570\u636e<\/h3>\n<p>\u4ece\u5e7f\u544a\u62a5\u8868\u5bfc\u51fa\uff1a<\/p>\n<ul>\n<li>\u6309\u5c0f\u65f6\u7ec6\u5206\u62a5\u8868<\/li>\n<li>\u6309\u65e5\u671f\u7ec6\u5206\u62a5\u8868<\/li>\n<li>\u6309\u5de5\u4f5c\u65e5\/\u5468\u672b\u7ec6\u5206<\/li>\n<li>\u81f3\u5c114\u5468\u6570\u636e<\/li>\n<\/ul>\n<h3>2. \u5206\u6790\u65f6\u6bb5\u8868\u73b0<\/h3>\n<table>\n<tr>\n<th>\u65f6\u6bb5<\/th>\n<th>\u5178\u578b\u8868\u73b0<\/th>\n<th>\u5efa\u8bae\u7b56\u7565<\/th>\n<\/tr>\n<tr>\n<td>0-6\u70b9<\/td>\n<td>\u4f4e\u6d41\u91cf\u4f4e\u8f6c\u5316<\/td>\n<td>\u964d\u4f4e\u51fa\u4ef7<\/td>\n<\/tr>\n<tr>\n<td>6-9\u70b9<\/td>\n<td>\u6d41\u91cf\u4e0a\u5347<\/td>\n<td>\u4e2d\u7b49\u51fa\u4ef7<\/td>\n<\/tr>\n<tr>\n<td>9-12\u70b9<\/td>\n<td>\u6d41\u91cf\u9ad8\u5cf0<\/td>\n<td>\u6b63\u5e38\u51fa\u4ef7<\/td>\n<\/tr>\n<tr>\n<td>12-14\u70b9<\/td>\n<td>\u5348\u4f11\u4e0b\u964d<\/td>\n<td>\u964d\u4f4e\u51fa\u4ef7<\/td>\n<\/tr>\n<tr>\n<td>14-18\u70b9<\/td>\n<td>\u6d41\u91cf\u56de\u5347<\/td>\n<td>\u6b63\u5e38\u51fa\u4ef7<\/td>\n<\/tr>\n<tr>\n<td>18-22\u70b9<\/td>\n<td>\u8f6c\u5316\u9ad8\u5cf0<\/td>\n<td>\u63d0\u9ad8\u51fa\u4ef7<\/td>\n<\/tr>\n<tr>\n<td>22-24\u70b9<\/td>\n<td>\u4e0b\u964d<\/td>\n<td>\u4e2d\u7b49\u51fa\u4ef7<\/td>\n<\/tr>\n<\/table>\n<h3>3. \u6309\u54c1\u7c7b\u7ec6\u5206<\/h3>\n<p>\u4e0d\u540c\u54c1\u7c7b\u7684\u65f6\u6bb5\u8868\u73b0\u5dee\u5f02\u5927\uff1a<\/p>\n<p style=\"text-align:center\"><img decoding=\"async\" src=\"https:\/\/adwareroi.com\/wp-content\/uploads\/2026\/09\/ly_ai_6a9fbbe976b916.30354862.jpg\" alt=\"\u4e9a\u9a6c\u900a\u5e7f\u544aDayparting\u5206\u65f6\u6bb5\u6295\u653e\uff1a\u4e0d\u540c\u65f6\u6bb5\u51fa\u4ef7\u8c03\u6574\u7b56\u7565\" \/><\/p>\n<p style=\"text-align:center\"><img decoding=\"async\" src=\"https:\/\/adwareroi.com\/wp-content\/uploads\/2026\/09\/ly_ai_6a9fbbeb04d251.06438605.jpg\" alt=\"\u4e9a\u9a6c\u900a\u5e7f\u544aDayparting\u5206\u65f6\u6bb5\u6295\u653e\uff1a\u4e0d\u540c\u65f6\u6bb5\u51fa\u4ef7\u8c03\u6574\u7b56\u7565\" \/><\/p>\n<p style=\"text-align:center\"><img decoding=\"async\" src=\"https:\/\/adwareroi.com\/wp-content\/uploads\/2026\/09\/ly_ai_6a9fbbeccc9ca0.77006508.jpg\" alt=\"\u4e9a\u9a6c\u900a\u5e7f\u544aDayparting\u5206\u65f6\u6bb5\u6295\u653e\uff1a\u4e0d\u540c\u65f6\u6bb5\u51fa\u4ef7\u8c03\u6574\u7b56\u7565\" \/><\/p>\n<p style=\"text-align:center\"><img decoding=\"async\" src=\"https:\/\/adwareroi.com\/wp-content\/uploads\/2026\/09\/ly_ai_6a9fbbee2a2c25.66102961.jpg\" alt=\"\u4e9a\u9a6c\u900a\u5e7f\u544aDayparting\u5206\u65f6\u6bb5\u6295\u653e\uff1a\u4e0d\u540c\u65f6\u6bb5\u51fa\u4ef7\u8c03\u6574\u7b56\u7565\" \/><\/p>\n<ul>\n<li><strong>\u529e\u516c\u7528\u54c1<\/strong>\uff1a\u5de5\u4f5c\u65e5\u767d\u5929\u4e3a\u4e3b<\/li>\n<li><strong>\u5bb6\u5c45\u7528\u54c1<\/strong>\uff1a\u665a\u4e0a\u548c\u5468\u672b\u4e3a\u4e3b<\/li>\n<li><strong>\u6bcd\u5a74\u7528\u54c1<\/strong>\uff1a\u591c\u95f4\u54fa\u4e73\u65f6\u6bb5<\/li>\n<li><strong>\u793c\u54c1<\/strong>\uff1a\u8282\u5047\u65e5\u524d\u5915\u96c6\u4e2d<\/li>\n<\/ul>\n<h2>\u56db\u3001\u51fa\u4ef7\u8c03\u6574\u7b56\u7565<\/h2>\n<h3>1. \u51fa\u4ef7\u8c03\u6574\u6bd4\u4f8b<\/h3>\n<p>\u5efa\u8bae\u51fa\u4ef7\u8c03\u6574\u5e45\u5ea6\uff1a<\/p>\n<ul>\n<li>\u9ad8\u5cf0\u65f6\u6bb5\uff1a+20%\u81f3+50%<\/li>\n<li>\u6b63\u5e38\u65f6\u6bb5\uff1a\u57fa\u51c6\u51fa\u4ef7<\/li>\n<li>\u4f4e\u6548\u65f6\u6bb5\uff1a-20%\u81f3-50%<\/li>\n<li>\u6781\u4f4e\u65f6\u6bb5\uff1a\u6682\u505c\u6216-80%<\/li>\n<\/ul>\n<h3>2. \u9884\u7b97\u5206\u914d<\/h3>\n<p>\u9884\u7b97\u6309\u8f6c\u5316\u5360\u6bd4\u5206\u914d\uff1a<\/p>\n<ul>\n<li>\u8ba1\u7b97\u5404\u65f6\u6bb5\u8f6c\u5316\u5360\u6bd4<\/li>\n<li>\u6309\u5360\u6bd4+10%\u5206\u914d\u9884\u7b97<\/li>\n<li>\u9ad8\u5cf0\u65f6\u6bb5\u9884\u755920%\u7f13\u51b2<\/li>\n<\/ul>\n<h3>3. \u65f6\u95f4\u6bb5\u5207\u5206<\/h3>\n<p>\u5efa\u8bae\u5207\u5206\u7c92\u5ea6\uff1a<\/p>\n<ul>\n<li>\u7c97\u7c92\u5ea6\uff1a3-4\u4e2a\u65f6\u6bb5<\/li>\n<li>\u4e2d\u7c92\u5ea6\uff1a6-8\u4e2a\u65f6\u6bb5<\/li>\n<li>\u7ec6\u7c92\u5ea6\uff1a24\u5c0f\u65f6<\/li>\n<\/ul>\n<h2>\u4e94\u3001\u5177\u4f53\u5b9e\u65bd\u6b65\u9aa4<\/h2>\n<h3>1. \u6570\u636e\u51c6\u5907<\/h3>\n<pre>\u6b65\u9aa4\uff1a\n1. \u5bfc\u51fa\u8fd14\u5468\u6309\u5c0f\u65f6\u6570\u636e\n2. \u8ba1\u7b97\u5404\u65f6\u6bb5\u8f6c\u5316\u7387\u3001CPC\u3001ACoS\n3. \u6807\u8bc6\u9ad8\u5cf0\u3001\u5e73\u5cf0\u3001\u4f4e\u8c37\u65f6\u6bb5<\/pre>\n<h3>2. \u521b\u5efa\u65f6\u6bb5\u5e7f\u544a\u7ec4<\/h3>\n<p>\u4e3a\u4e0d\u540c\u65f6\u6bb5\u521b\u5efa\u72ec\u7acb\u5e7f\u544a\u7ec4\uff1a<\/p>\n<ul>\n<li>\u9ad8\u5cf0\u7ec4\uff1a\u9ad8\u9884\u7b97+\u9ad8\u51fa\u4ef7<\/li>\n<li>\u5e73\u5cf0\u7ec4\uff1a\u4e2d\u9884\u7b97+\u57fa\u51c6\u51fa\u4ef7<\/li>\n<li>\u4f4e\u8c37\u7ec4\uff1a\u4f4e\u9884\u7b97+\u4f4e\u51fa\u4ef7<\/li>\n<\/ul>\n<h3>3. \u8bbe\u7f6e\u89c4\u5219<\/h3>\n<p>\u7528\u4e9a\u9a6c\u900a\u5e7f\u544a\u89c4\u5219\u81ea\u52a8\u8c03\u6574\uff1a<\/p>\n<ul>\n<li>\u89c4\u52191\uff1a18-22\u70b9\u63d0\u9ad8\u51fa\u4ef730%<\/li>\n<li>\u89c4\u52192\uff1a0-6\u70b9\u964d\u4f4e\u51fa\u4ef750%<\/li>\n<li>\u89c4\u52193\uff1a\u5468\u672b\u63d0\u9ad8\u9884\u7b9720%<\/li>\n<\/ul>\n<h3>4. \u76d1\u63a7\u4e0e\u8c03\u6574<\/h3>\n<ul>\n<li>\u6bcf\u65e5\u68c0\u67e5\u9884\u7b97\u6d88\u8017<\/li>\n<li>\u6bcf\u5468\u5206\u6790\u65f6\u6bb5\u8868\u73b0<\/li>\n<li>\u6bcf\u6708\u8c03\u6574\u51fa\u4ef7\u6bd4\u4f8b<\/li>\n<\/ul>\n<h2>\u516d\u3001\u9ad8\u5cf0\u65f6\u6bb5\u8bc6\u522b<\/h2>\n<h3>1. \u603b\u4f53\u9ad8\u5cf0\u65f6\u6bb5<\/h3>\n<p>\u591a\u6570\u54c1\u7c7b\u7684\u9ad8\u5cf0\uff1a<\/p>\n<ul>\n<li>\u5de5\u4f5c\u65e5\uff1a18-22\u70b9<\/li>\n<li>\u5468\u672b\uff1a10-22\u70b9<\/li>\n<li>\u5927\u4fc3\u524d\uff1a\u5168\u5929\u9ad8\u4f4d<\/li>\n<\/ul>\n<h3>2. \u54c1\u7c7b\u4e13\u5c5e\u9ad8\u5cf0<\/h3>\n<ul>\n<li><strong>B2B\u4ea7\u54c1<\/strong>\uff1a\u5de5\u4f5c\u65e59-17\u70b9<\/li>\n<li><strong>\u5a31\u4e50\u4ea7\u54c1<\/strong>\uff1a\u665a\u4e0a\u548c\u5468\u672b<\/li>\n<li><strong>\u5b63\u8282\u6027\u4ea7\u54c1<\/strong>\uff1a\u8282\u5047\u65e5\u524d1-2\u5468<\/li>\n<\/ul>\n<h3>3. \u5f02\u5e38\u65f6\u6bb5<\/h3>\n<p>\u6ce8\u610f\u5f02\u5e38\u6ce2\u52a8\uff1a<\/p>\n<ul>\n<li>Prime Day\/\u9ed1\u4e94\u7279\u6b8a\u65f6\u6bb5<\/li>\n<li>\u4f1a\u5458\u65e5\u4fc3\u9500<\/li>\n<li>\u5927\u578b\u6d3b\u52a8\u671f\u95f4<\/li>\n<\/ul>\n<h2>\u4e03\u3001\u9884\u7b97\u8282\u594f\u63a7\u5236<\/h2>\n<h3>1. \u907f\u514d\u8fc7\u65e9\u8017\u5c3d<\/h3>\n<p>\u4f4e\u6548\u65f6\u6bb5\u6d88\u8017\u8fc7\u591a\u9884\u7b97\u7684\u89e3\u51b3\uff1a<\/p>\n<ul>\n<li>\u4f4e\u6548\u65f6\u6bb5\u8bbe\u7f6e\u66f4\u4f4e\u51fa\u4ef7<\/li>\n<li>\u8bbe\u7f6e\u9884\u7b97\u4e0a\u9650<\/li>\n<li>\u4f7f\u7528\u89c4\u5219\u81ea\u52a8\u6682\u505c<\/li>\n<\/ul>\n<h3>2. 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