{"id":831,"date":"2026-09-08T07:39:55","date_gmt":"2026-09-08T07:39:55","guid":{"rendered":"https:\/\/adwareroi.com\/index.php\/2026\/09\/08\/amazon-ads-dsp-vs-sd-comparison\/"},"modified":"2026-09-08T07:40:14","modified_gmt":"2026-09-08T07:40:14","slug":"amazon-ads-dsp-vs-sd-comparison","status":"publish","type":"post","link":"https:\/\/adwareroi.com\/index.php\/2026\/09\/08\/amazon-ads-dsp-vs-sd-comparison\/","title":{"rendered":"\u4e9a\u9a6c\u900a\u5e7f\u544aDSP\u4e0eSD\u5bf9\u6bd4\uff1a\u5c55\u793a\u5e7f\u544a\u9009\u62e9\u7b56\u7565\u4e0e\u9002\u7528\u573a\u666f"},"content":{"rendered":"<p>\u4e9a\u9a6c\u900a\u6709\u4e24\u5927\u5c55\u793a\u5e7f\u544a\u89e3\u51b3\u65b9\u6848\uff1aDSP\uff08Demand-Side Platform\uff09\u548cSD\uff08Sponsored Display\uff09\u3002\u4e24\u8005\u90fd\u80fd\u5728\u7ad9\u5185\u5916\u5c55\u793a\uff0c\u4f46\u5b9a\u5411\u80fd\u529b\u3001\u9884\u7b97\u95e8\u69db\u548c\u9002\u7528\u573a\u666f\u5dee\u5f02\u663e\u8457\u3002<\/p>\n<h2>\u4e00\u3001DSP\u4e0eSD\u6838\u5fc3\u5bf9\u6bd4<\/h2>\n<table>\n<tr>\n<th>\u7ef4\u5ea6<\/th>\n<th>DSP<\/th>\n<th>SD<\/th>\n<\/tr>\n<tr>\n<td>\u5f00\u901a\u95e8\u69db<\/td>\n<td>\u901a\u5e38$35,000\u6700\u4f4e\u9884\u7b97<\/td>\n<td>$1\/\u5929\u8d77<\/td>\n<\/tr>\n<tr>\n<td>\u6295\u653e\u65b9\u5f0f<\/td>\n<td>\u7a0b\u5e8f\u5316\u8d2d\u4e70\uff08RTB\uff09<\/td>\n<td>\u4e9a\u9a6c\u900a\u5e7f\u544a\u540e\u53f0<\/td>\n<\/tr>\n<tr>\n<td>\u5b9a\u5411\u80fd\u529b<\/th>\n<td>Lifestyle\/In-market\/Lookalike<\/td>\n<td>ASIN\/\u54c1\u7c7b\/\u53d7\u4f17\u518d\u8425\u9500<\/td>\n<\/tr>\n<tr>\n<td>\u5c55\u793a\u4f4d\u7f6e<\/td>\n<td>\u4e9a\u9a6c\u900a\u7ad9\u5916+IMDb\/Twitch\u7b49<\/td>\n<td>\u4e9a\u9a6c\u900a\u7ad9\u5185+\u90e8\u5206\u7ad9\u5916<\/td>\n<\/tr>\n<tr>\n<td>\u8ba1\u8d39\u65b9\u5f0f<\/td>\n<td>CPM\uff08\u5343\u6b21\u5c55\u793a\uff09<\/td>\n<td>CPC\u6216vCPM<\/td>\n<\/tr>\n<tr>\n<td>\u521b\u610f\u683c\u5f0f<\/td>\n<td>\u56fe\u7247\/\u89c6\u9891\/HTML5<\/td>\n<td>\u56fe\u7247+\u89c6\u9891<\/td>\n<\/tr>\n<tr>\n<td>\u4f18\u5316\u5468\u671f<\/td>\n<td>1-2\u5468\u5b66\u4e60\u671f<\/td>\n<td>\u5373\u65f6\u751f\u6548<\/td>\n<\/tr>\n<\/table>\n<h2>\u4e8c\u3001DSP\u5e7f\u544a\u6df1\u5ea6\u89e3\u6790<\/h2>\n<h3>1. DSP\u7684\u6838\u5fc3\u4f18\u52bf<\/h3>\n<p>DSP\u662f\u4e9a\u9a6c\u900a\u7684\u7a0b\u5e8f\u5316\u5e7f\u544a\u5e73\u53f0\uff1a<\/p>\n<ul>\n<li>\u89e6\u8fbe\u4e9a\u9a6c\u900a\u7ad9\u5916\u6d41\u91cf<\/li>\n<li>\u8bbf\u95ee\u4e9a\u9a6c\u900a\u7b2c\u4e00\u65b9\u6570\u636e<\/li>\n<li>\u652f\u6301Lookalike\u53d7\u4f17\u6269\u5c55<\/li>\n<li>\u53ef\u8d2d\u4e70\u975e\u4e9a\u9a6c\u900a\u5e93\u5b58\uff08IMDb\u3001Twitch\u3001Third-party\uff09<\/li>\n<\/ul>\n<h3>2. DSP\u53d7\u4f17\u5b9a\u5411\u80fd\u529b<\/h3>\n<p>DSP\u7684\u53d7\u4f17\u5c42\u7ea7\u6bd4SD\u66f4\u7cbe\u7ec6\uff1a<\/p>\n<ul>\n<li><strong>Lifestyle\u53d7\u4f17<\/strong>\uff1a\u57fa\u4e8e\u957f\u671f\u884c\u4e3a\u5174\u8da3<\/li>\n<li><strong>In-market\u53d7\u4f17<\/strong>\uff1a\u8fd1\u671f\u6709\u8d2d\u4e70\u610f\u5411<\/li>\n<li><strong>Lookalike\u53d7\u4f17<\/strong>\uff1a\u79cd\u5b50\u7528\u6237\u6269\u5c55<\/li>\n<li><strong>\u518d\u8425\u9500\u53d7\u4f17<\/strong>\uff1a\u6d4f\u89c8\/\u8d2d\u4e70\u8fc7\u4f60\u7684\u4ea7\u54c1<\/li>\n<\/ul>\n<h3>3. DSP\u9002\u7528\u573a\u666f<\/h3>\n<p>DSP\u66f4\u9002\u5408\u4ee5\u4e0b\u60c5\u51b5\uff1a<\/p>\n<p style=\"text-align:center\"><img decoding=\"async\" src=\"https:\/\/adwareroi.com\/wp-content\/uploads\/2026\/09\/ly_ai_6a9fbbd71f3494.70137920.jpg\" alt=\"\u4e9a\u9a6c\u900a\u5e7f\u544aDSP\u4e0eSD\u5bf9\u6bd4\uff1a\u5c55\u793a\u5e7f\u544a\u9009\u62e9\u7b56\u7565\u4e0e\u9002\u7528\u573a\u666f\" \/><\/p>\n<p style=\"text-align:center\"><img decoding=\"async\" src=\"https:\/\/adwareroi.com\/wp-content\/uploads\/2026\/09\/ly_ai_6a9fbbd9ac7a32.26635024.jpg\" alt=\"\u4e9a\u9a6c\u900a\u5e7f\u544aDSP\u4e0eSD\u5bf9\u6bd4\uff1a\u5c55\u793a\u5e7f\u544a\u9009\u62e9\u7b56\u7565\u4e0e\u9002\u7528\u573a\u666f\" \/><\/p>\n<p style=\"text-align:center\"><img decoding=\"async\" src=\"https:\/\/adwareroi.com\/wp-content\/uploads\/2026\/09\/ly_ai_6a9fbbdc2bf6e7.48133817.jpg\" alt=\"\u4e9a\u9a6c\u900a\u5e7f\u544aDSP\u4e0eSD\u5bf9\u6bd4\uff1a\u5c55\u793a\u5e7f\u544a\u9009\u62e9\u7b56\u7565\u4e0e\u9002\u7528\u573a\u666f\" \/><\/p>\n<p style=\"text-align:center\"><img decoding=\"async\" src=\"https:\/\/adwareroi.com\/wp-content\/uploads\/2026\/09\/ly_ai_6a9fbbde084427.37670207.jpg\" alt=\"\u4e9a\u9a6c\u900a\u5e7f\u544aDSP\u4e0eSD\u5bf9\u6bd4\uff1a\u5c55\u793a\u5e7f\u544a\u9009\u62e9\u7b56\u7565\u4e0e\u9002\u7528\u573a\u666f\" \/><\/p>\n<ul>\n<li>\u6708\u5e7f\u544a\u9884\u7b97$35K\u4ee5\u4e0a<\/li>\n<li>\u9700\u8981\u5efa\u7acb\u54c1\u724c\u8ba4\u77e5<\/li>\n<li>\u5df2\u79ef\u7d2f\u5927\u91cfListing\u6d41\u91cf<\/li>\n<li>\u6709\u6570\u636e\u56e2\u961f\u652f\u6301\u4f18\u5316<\/li>\n<li>\u9700\u8981\u89e6\u8fbe\u7ad9\u5916\u7528\u6237<\/li>\n<\/ul>\n<h3>4. DSP\u7684\u5c40\u9650<\/h3>\n<ul>\n<li>\u95e8\u69db\u9ad8\uff0c\u4e0d\u9002\u5408\u4e2d\u5c0f\u5356\u5bb6<\/li>\n<li>\u9700\u89811-2\u5468\u5b66\u4e60\u671f<\/li>\n<li>\u62a5\u544a\u4e0d\u5982SD\u5373\u65f6<\/li>\n<li>\u9700\u8981\u901a\u8fc7\u4e9a\u9a6c\u900a\u5ba2\u6237\u7ecf\u7406\u5f00\u901a<\/li>\n<\/ul>\n<h2>\u4e09\u3001SD\u5e7f\u544a\u6df1\u5ea6\u89e3\u6790<\/h2>\n<h3>1. SD\u7684\u6838\u5fc3\u4f18\u52bf<\/h3>\n<p>SD\u662f\u5356\u5bb6\u4e2d\u5fc3\u5185\u7f6e\u7684\u5c55\u793a\u5e7f\u544a\uff1a<\/p>\n<ul>\n<li>\u95e8\u69db\u4f4e\uff08$1\/\u5929\u8d77\uff09<\/li>\n<li>\u540e\u53f0\u76f4\u63a5\u64cd\u4f5c\uff0c\u65e0\u9700\u5ba2\u6237\u7ecf\u7406<\/li>\n<li>\u652f\u6301ASIN\u548c\u53d7\u4f17\u53cc\u5411\u5b9a\u5411<\/li>\n<li>\u62a5\u544a\u5b9e\u65f6\u53ef\u89c1<\/li>\n<li>\u540c\u65f6\u652f\u6301CPC\u548cvCPM\u8ba1\u8d39<\/li>\n<\/ul>\n<h3>2. SD\u5b9a\u5411\u80fd\u529b<\/h3>\n<p>SD\u652f\u6301\u4e24\u7c7b\u5b9a\u5411\uff1a<\/p>\n<ul>\n<li><strong>\u5546\u54c1\u5b9a\u5411<\/strong>\uff1aASIN\/\u54c1\u7c7b\/\u540c\u7c7b\u5546\u54c1<\/li>\n<li><strong>\u53d7\u4f17\u5b9a\u5411<\/strong>\uff1a\u6d4f\u89c8\/\u8d2d\u4e70\u518d\u8425\u9500<\/li>\n<\/ul>\n<p>\u53d7\u4f17\u7ec6\u5206\uff1a<\/p>\n<ul>\n<li>\u6d4f\u89c8\u8fc7\u4f60\u7684\u5546\u54c1\uff087\/14\/30\u5929\uff09<\/li>\n<li>\u8d2d\u4e70\u8fc7\u4f60\u7684\u5546\u54c1\uff0890\/180\/365\u5929\uff09<\/li>\n<li>\u6d4f\u89c8\u672a\u8d2d\u4e70\u7684\u76f8\u4f3c\u5546\u54c1<\/li>\n<\/ul>\n<h3>3. SD\u9002\u7528\u573a\u666f<\/h3>\n<ul>\n<li>\u6708\u5e7f\u544a\u9884\u7b97$1,000-$35,000<\/li>\n<li>\u9700\u8981\u5feb\u901f\u6d4b\u8bd5\u5c55\u793a\u5e7f\u544a<\/li>\n<li>\u4e3b\u653b\u7ad9\u5185\u8f6c\u5316<\/li>\n<li>\u7ade\u54c1\u62e6\u622a<\/li>\n<li>\u8d2d\u7269\u8f66\u627e\u56de<\/li>\n<\/ul>\n<h3>4. SD\u7684\u5c40\u9650<\/h3>\n<ul>\n<li>\u5b9a\u5411\u53d7\u4f17\u8f83\u7c97\uff08\u65e0Lookalike\uff09<\/li>\n<li>\u7ad9\u5916\u8986\u76d6\u6709\u9650<\/li>\n<li>\u521b\u610f\u683c\u5f0f\u8f83\u5c11<\/li>\n<li>\u7f3a\u5c11Lifestyle\/In-market<\/li>\n<\/ul>\n<h2>\u56db\u3001\u9009\u62e9\u51b3\u7b56\u6846\u67b6<\/h2>\n<h3>1. \u6309\u9884\u7b97\u89c4\u6a21<\/h3>\n<table>\n<tr>\n<th>\u6708\u9884\u7b97<\/th>\n<th>\u5efa\u8bae<\/th>\n<\/tr>\n<tr>\n<td>\uff1c$1K<\/td>\n<td>\u4ec5SD<\/td>\n<\/tr>\n<tr>\n<td>$1K-$10K<\/td>\n<td>SD\u4e3a\u4e3b<\/td>\n<\/tr>\n<tr>\n<td>$10K-$35K<\/td>\n<td>SD+\u8003\u8651DSP<\/td>\n<\/tr>\n<tr>\n<td>\uff1e$35K<\/td>\n<td>SD+DSP\u5e76\u884c<\/td>\n<\/tr>\n<\/table>\n<h3>2. \u6309\u5e7f\u544a\u76ee\u6807<\/h3>\n<ul>\n<li><strong>\u8f6c\u5316\u5bfc\u5411<\/strong>\uff1aSD\uff08CPC\u8ba1\u8d39\uff0c\u66f4\u76f4\u63a5\uff09<\/li>\n<li><strong>\u54c1\u724c\u66dd\u5149<\/strong>\uff1aDSP\uff08CPM\u66f4\u9ad8\u6548\uff09<\/li>\n<li><strong>\u7ade\u54c1\u62e6\u622a<\/strong>\uff1aSD\uff08ASIN\u5b9a\u5411\uff09<\/li>\n<li><strong>\u7ad9\u5916\u89e6\u8fbe<\/strong>\uff1aDSP\uff08IMDb\/Twitch\uff09<\/li>\n<li><strong>\u518d\u8425\u9500<\/strong>\uff1aSD\uff08\u6210\u672c\u4f4e\uff09\/DSP\uff08\u66f4\u7cbe\u7ec6\uff09<\/li>\n<\/ul>\n<h3>3. \u6309\u5356\u5bb6\u9636\u6bb5<\/h3>\n<ul>\n<li><strong>\u65b0\u5356\u5bb6<\/strong>\uff1a\u4ec5SD\uff0c\u79ef\u7d2f\u6570\u636e<\/li>\n<li><strong>\u6210\u957f\u5356\u5bb6<\/strong>\uff1aSD\u4e3a\u4e3b\uff0c\u5c1d\u8bd5DSP\u6d4b\u8bd5<\/li>\n<li><strong>\u54c1\u724c\u5356\u5bb6<\/strong>\uff1aSD+DSP\u5e76\u884c<\/li>\n<li><strong>\u5927\u54c1\u724c<\/strong>\uff1aDSP\u4e3a\u4e3b\uff0cSD\u8865\u5145<\/li>\n<\/ul>\n<h2>\u4e94\u3001\u534f\u540c\u6295\u653e\u7b56\u7565<\/h2>\n<h3>1. \u6f0f\u6597\u5206\u5de5<\/h3>\n<ul>\n<li>\u4e0a\u5c42\u6f0f\u6597\uff1aDSP\u5efa\u7acb\u8ba4\u77e5<\/li>\n<li>\u4e2d\u5c42\u6f0f\u6597\uff1aDSP+SD\u518d\u8425\u9500<\/li>\n<li>\u4e0b\u5c42\u6f0f\u6597\uff1aSD\u4fc3\u8f6c\u5316<\/li>\n<\/ul>\n<h3>2. \u53d7\u4f17\u63a5\u529b<\/h3>\n<p>\u7528DSP\u7684Lookalike\u6269\u5c55\u53d7\u4f17\uff0c\u518d\u7528SD\u518d\u8425\u9500\u8f6c\u5316\uff1a<\/p>\n<ul>\n<li>DSP\u89e6\u8fbe\u65b0\u7528\u6237<\/li>\n<li>\u7528\u6237\u8bbf\u95ee\u4f60\u7684Listing<\/li>\n<li>SD\u518d\u8425\u9500\u627e\u56de<\/li>\n<li>\u6700\u7ec8\u8f6c\u5316<\/li>\n<\/ul>\n<h3>3. \u521b\u610f\u534f\u540c<\/h3>\n<ul>\n<li>\u7edf\u4e00\u54c1\u724c\u89c6\u89c9<\/li>\n<li>DSP\u7528\u89c6\u9891\u8bb2\u6545\u4e8b<\/li>\n<li>SD\u7528\u56fe\u7247+CTA\u4fc3\u8f6c\u5316<\/li>\n<li>\u4fdd\u6301\u4fe1\u606f\u4e00\u81f4\u6027<\/li>\n<\/ul>\n<h2>\u516d\u3001\u6548\u679c\u8bc4\u4f30\u5dee\u5f02<\/h2>\n<h3>1. DSP\u8bc4\u4f30\u6307\u6807<\/h3>\n<ul>\n<li>Reach\uff08\u89e6\u8fbe\u4eba\u6570\uff09<\/li>\n<li>Frequency\uff08\u9891\u6b21\uff09<\/li>\n<li>Viewable CPM<\/li>\n<li>iROAS\uff08\u589e\u91cfROAS\uff09<\/li>\n<li>Brand search lift<\/li>\n<\/ul>\n<h3>2. SD\u8bc4\u4f30\u6307\u6807<\/h3>\n<ul>\n<li>ACoS\uff08\u76f4\u63a5\uff09<\/li>\n<li>Click-through rate<\/li>\n<li>Conversion rate<\/li>\n<li>14-day attribution sales<\/li>\n<li>new-to-brand metrics<\/li>\n<\/ul>\n<h2>\u4e03\u3001\u5e38\u89c1\u95ee\u9898<\/h2>\n<p><strong>Q\uff1aDSP\u548cSD\u80fd\u540c\u65f6\u6295\u653e\u540c\u4e00\u4ea7\u54c1\u5417\uff1f<\/strong><\/p>\n<p>\u53ef\u4ee5\uff0cDSP\u4e3b\u653b\u7ad9\u5916\u66dd\u5149\uff0cSD\u4e3b\u653b\u7ad9\u5185\u8f6c\u5316\uff0c\u4e24\u8005\u4e92\u8865\u3002<\/p>\n<p><strong>Q\uff1a\u5c0f\u5356\u5bb6\u80fd\u7528DSP\u5417\uff1f<\/strong><\/p>\n<p>\u5b98\u65b9\u95e8\u69db\u662f$35K\/\u6708\uff0c\u4f46\u901a\u8fc7\u4e9a\u9a6c\u900amanaged service\u53ef\u80fd\u66f4\u4f4e\uff0c\u5efa\u8bae\u5148\u54a8\u8be2\u5ba2\u6237\u7ecf\u7406\u3002<\/p>\n<p><strong>Q\uff1aDSP\u7684iROAS\u548cSD\u7684ACoS\u54ea\u4e2a\u66f4\u91cd\u8981\uff1f<\/strong><\/p>\n<p>DSP\u770biROAS\uff08\u589e\u91cf\u4ef7\u503c\uff09\uff0cSD\u770bACoS\uff08\u76f4\u63a5\u8f6c\u5316\uff09\uff0c\u4e24\u8005\u7ef4\u5ea6\u4e0d\u540c\u3002<\/p>\n<h2>\u603b\u7ed3<\/h2>\n<p>DSP\u548cSD\u5e76\u975e\u4e8c\u9009\u4e00\uff0c\u800c\u662f\u4e92\u8865\u5173\u7cfb\u3002\u9884\u7b97\u6709\u9650\u7684\u5356\u5bb6\u5148\u7528SD\u79ef\u7d2f\u6570\u636e\uff0c\u9884\u7b97\u5145\u8db3\u7684\u54c1\u724c\u5356\u5bb6\u53ef\u4ee5\u5e76\u884c\u6295\u653e\uff0cDSP\u8d1f\u8d23\u7ad9\u5916\u66dd\u5149\u4e0e\u54c1\u724c\u5efa\u8bbe\uff0cSD\u8d1f\u8d23\u7ad9\u5185\u8f6c\u5316\u4e0e\u518d\u8425\u9500\uff0c\u5171\u540c\u6784\u5efa\u5b8c\u6574\u7684\u5c55\u793a\u5e7f\u544a\u4f53\u7cfb\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4e9a\u9a6c\u900a\u5e7f\u544aDSP\u4e0eSD\u5bf9\u6bd4\u5b8c\u6574\u6307\u5357\uff1a\u4e24\u7c7b\u5c55\u793a\u5e7f\u544a\u7684\u7279\u70b9\u3001\u53d7\u4f17\u5b9a\u5411\u80fd\u529b\u3001\u9884\u7b97\u95e8\u69db\u3001\u6295\u653e\u573a\u666f\u4e0e\u9009\u62e9\u7b56\u7565\uff0c\u5e2e\u52a9\u5356\u5bb6\u9009\u62e9\u6700\u9002\u5408\u7684\u5c55\u793a\u5e7f\u544a\u65b9\u6848\u3002<\/p>\n","protected":false},"author":1,"featured_media":832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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