{"id":523,"date":"2026-08-22T00:49:29","date_gmt":"2026-08-22T00:49:29","guid":{"rendered":"https:\/\/adwareroi.com\/index.php\/2026\/08\/22\/amazon-ads-bid-plus-strategy\/"},"modified":"2026-08-22T00:54:00","modified_gmt":"2026-08-22T00:54:00","slug":"amazon-ads-bid-plus-strategy","status":"publish","type":"post","link":"https:\/\/adwareroi.com\/index.php\/2026\/08\/22\/amazon-ads-bid-plus-strategy\/","title":{"rendered":"\u4e9a\u9a6c\u900a\u5e7f\u544abid+\u7b56\u7565\u5b8c\u5168\u6307\u5357\uff1a\u5982\u4f55\u901a\u8fc7\u7ade\u4ef7\u533a\u95f4\u4f18\u5316\u6700\u5927\u5316ROAS"},"content":{"rendered":"<p>\u4e9a\u9a6c\u900a\u5e7f\u544a\u7684\u7ade\u4ef7\u7b56\u7565\u9009\u62e9\u662fACoS\u9ad8\u4f4e\u7684\u5173\u952e\u56e0\u7d20\u3002BID+\u4f5c\u4e3a\u4e9a\u9a6c\u900a\u72ec\u7279\u7684\u7ade\u4ef7\u529f\u80fd\uff0c\u5982\u4f55\u6b63\u786e\u4f7f\u7528\u8ba9\u5f88\u591a\u5356\u5bb6\u56f0\u60d1\u3002\u672c\u6587\u7cfb\u7edf\u8bb2\u89e3BID+\u7b56\u7565\u7684\u539f\u7406\u3001\u9002\u7528\u573a\u666f\u548c\u5b9e\u6218\u914d\u7f6e\u65b9\u6cd5\u3002<\/p>\n<h2>\u4e00\u3001BID+\u662f\u4ec0\u4e48<\/h2>\n<h3>1. BID+\u5b9a\u4e49<\/h3>\n<p>BID+\uff08Bid+\uff09\u662f\u4e9a\u9a6c\u900a\u5e7f\u544a\u7684\u4e00\u79cd\u53ef\u9009\u51fa\u4ef7\u8c03\u6574\u529f\u80fd\u3002\u5f53\u5e7f\u544a\u6709\u673a\u4f1a\u51fa\u73b0\u5728\u641c\u7d22\u7ed3\u679c\u9996\u9875\u9876\u90e8\u65f6\uff0c\u4e9a\u9a6c\u900a\u4f1a\u81ea\u52a8\u5c06\u4f60\u7684\u7ade\u4ef7\u63d0\u9ad8\u6700\u591a50%\uff0c\u4f46\u4ec5\u5728\u9996\u9875\u9876\u90e8\u5c55\u793a\u4f4d\u7ade\u62cd\u65f6\u751f\u6548\u3002<\/p>\n<h3>2. BID+\u7684\u5de5\u4f5c\u539f\u7406<\/h3>\n<p>\u4f20\u7edf\u7ade\u4ef7\uff1a\u4f60\u7684\u51fa\u4ef7\u5c31\u662f\u4f60\u613f\u610f\u4e3a\u6bcf\u6b21\u70b9\u51fb\u652f\u4ed8\u7684\u6700\u9ad8\u91d1\u989d\u3002<\/p>\n<p>BID+\u7ade\u4ef7\uff1a\u5f53\u4f60\u7684\u5e7f\u544a\u6709\u673a\u4f1a\u5728\u9996\u9875\u9876\u90e8\u5c55\u793a\u65f6\uff0c\u4e9a\u9a6c\u900a\u4e34\u65f6\u63d0\u9ad8\u4f60\u7684\u51fa\u4ef7\u3002\u5047\u8bbe\u4f60\u7684\u51fa\u4ef7\u662f$1.00\uff0cBID+\u8bbe\u7f6e\u4e3a50%\uff0c\u5219\u9996\u9875\u9876\u90e8\u7ade\u62cd\u65f6\u5b9e\u9645\u51fa\u4ef7\u53d8\u4e3a$1.50\u3002<\/p>\n<h3>3. BID+ vs \u5176\u4ed6\u7ade\u4ef7\u7b56\u7565\u5bf9\u6bd4<\/h3>\n<table>\n<tr>\n<th>\u7b56\u7565<\/th>\n<th>\u8bf4\u660e<\/th>\n<th>\u9002\u7528\u573a\u666f<\/th>\n<\/tr>\n<tr>\n<td>\u56fa\u5b9a\u7ade\u4ef7<\/td>\n<td>\u59cb\u7ec8\u6309\u8bbe\u5b9a\u4ef7\u683c\u51fa\u4ef7<\/td>\n<td>\u7cbe\u7ec6\u63a7\u5236\u9884\u7b97<\/td>\n<\/tr>\n<tr>\n<td>\u52a8\u6001\u7ade\u4ef7\uff08\u53ea\u964d\u4f4e\uff09<\/td>\n<td>\u8f6c\u5316\u4f4e\u65f6\u81ea\u52a8\u964d\u4ef7<\/td>\n<td>\u4fdd\u5b88\u4f18\u5316<\/td>\n<\/tr>\n<tr>\n<td>\u52a8\u6001\u7ade\u4ef7\uff08\u4e0a\u4e0b\uff09<\/td>\n<td>\u6839\u636e\u8f6c\u5316\u53ef\u80fd\u6027\u8c03\u6574\u00b1100%<\/td>\n<td>\u6fc0\u8fdb\u6269\u5f20<\/td>\n<\/tr>\n<tr>\n<td>BID+<\/td>\n<td>\u9996\u9875\u9876\u90e8\u5c55\u793a\u4f4d\u81ea\u52a8\u52a0\u4ef7<\/td>\n<td>\u62a2\u593a\u9876\u90e8\u6d41\u91cf<\/td>\n<\/tr>\n<\/table>\n<h2>\u4e8c\u3001BID+\u7684\u6838\u5fc3\u4f18\u52bf<\/h2>\n<h3>1. \u9996\u9875\u9876\u90e8\u6d41\u91cf\u4ef7\u503c<\/h3>\n<p>\u641c\u7d22\u7ed3\u679c\u9996\u9875\u9876\u90e8\u4f4d\u7f6e\uff08Top of Search\uff09\u662f\u4e9a\u9a6c\u900a\u5e7f\u544a\u6700\u9ec4\u91d1\u7684\u4f4d\u7f6e\uff1a<\/p>\n<ul>\n<li><strong>\u70b9\u51fb\u7387\u6700\u9ad8\uff1a<\/strong>\u6bd4\u4ea7\u54c1\u9875\u5c55\u793a\u4f4d\u70b9\u51fb\u7387\u9ad82-3\u500d<\/li>\n<li><strong>\u8f6c\u5316\u7387\u66f4\u9ad8\uff1a<\/strong>\u7528\u6237\u8d2d\u4e70\u610f\u56fe\u6700\u5f3a<\/li>\n<li><strong>\u54c1\u724c\u66dd\u5149\uff1a<\/strong>\u5f3a\u5316\u54c1\u724c\u8ba4\u77e5<\/li>\n<li><strong>\u7ade\u4e89\u4f18\u52bf\uff1a<\/strong>\u6bd4\u7ade\u54c1\u5c55\u793a\u66f4\u65e9<\/li>\n<\/ul>\n<h3>2. \u6210\u672c\u53ef\u63a7<\/h3>\n<p>BID+\u53ea\u5728\u9996\u9875\u9876\u90e8\u7ade\u62cd\u65f6\u52a0\u4ef7\uff1a<\/p>\n<ul>\n<li>\u4e0d\u4f1a\u5728\u6240\u6709\u4f4d\u7f6e\u90fd\u52a0\u4ef7<\/li>\n<li>\u53ea\u5bf9\u9ad8\u4ef7\u503c\u5c55\u793a\u4f4d\u52a0\u4ef7<\/li>\n<li>\u603b\u82b1\u8d39\u589e\u957f\u6709\u9650<\/li>\n<li>\u907f\u514d\u4e0d\u5fc5\u8981\u7684\u6210\u672c\u6d6a\u8d39<\/li>\n<\/ul>\n<h3>3. \u81ea\u52a8\u5316\u4f18\u5316<\/h3>\n<p>\u65e0\u9700\u624b\u52a8\u8bbe\u7f6e\u590d\u6742\u89c4\u5219\uff1a<\/p>\n<ul>\n<li>\u7cfb\u7edf\u81ea\u52a8\u8bc6\u522b\u9996\u9875\u9876\u90e8\u673a\u4f1a<\/li>\n<li>\u667a\u80fd\u5224\u65ad\u662f\u5426\u503c\u5f97\u52a0\u4ef7<\/li>\n<li>\u5b9e\u65f6\u54cd\u5e94\u7ade\u4ef7\u73af\u5883\u53d8\u5316<\/li>\n<li>\u6bd4\u4eba\u5de5\u8c03\u6574\u66f4\u5feb\u66f4\u51c6<\/li>\n<\/ul>\n<h2>\u4e09\u3001BID+\u9002\u7528\u573a\u666f<\/h2>\n<h3>1. \u9002\u5408\u4f7f\u7528BID+\u7684\u4ea7\u54c1<\/h3>\n<table>\n<tr>\n<th>\u4ea7\u54c1\u7279\u5f81<\/th>\n<th>\u539f\u56e0<\/th>\n<\/tr>\n<tr>\n<td>\u9ad8\u5ba2\u5355\u4ef7\u4ea7\u54c1<\/td>\n<td>\u8f6c\u5316\u7387\u9ad8\uff0c\u503c\u5f97\u62a2\u5360\u9876\u90e8<\/td>\n<\/tr>\n<tr>\n<td>\u7ade\u4e89\u6fc0\u70c8\u7c7b\u76ee<\/td>\n<td>\u9996\u9875\u9876\u90e8\u7ade\u4e89\u767d\u70ed\u5316<\/td>\n<\/tr>\n<tr>\n<td>\u65b0\u54c1\u63a8\u5e7f\u671f<\/td>\n<td>\u9700\u8981\u5feb\u901f\u83b7\u53d6\u66dd\u5149<\/td>\n<\/tr>\n<tr>\n<td>\u9ad8\u5229\u6da6\u7387\u4ea7\u54c1<\/td>\n<td>ACoS\u627f\u53d7\u80fd\u529b\u5f3a<\/td>\n<\/tr>\n<tr>\n<td>\u6709\u5dee\u5f02\u5316\u4f18\u52bf<\/td>\n<td>\u9ad8\u66dd\u5149\u5e26\u6765\u9ad8\u8f6c\u5316<\/td>\n<\/tr>\n<\/table>\n<h3>2. \u4e0d\u9002\u5408\u4f7f\u7528BID+\u7684\u573a\u666f<\/h3>\n<ul>\n<li><strong>\u4f4e\u5ba2\u5355\u4ef7\u4ea7\u54c1\uff1a<\/strong>CPC\u52a0\u4ef7\u540e\u5229\u6da6\u88ab\u4fb5\u8680<\/li>\n<li><strong>ACoS\u5df2\u7ecf\u5f88\u9ad8\uff1a<\/strong>\u518d\u52a0\u4ef7\u4f1a\u96ea\u4e0a\u52a0\u971c<\/li>\n<li><strong>\u6d4b\u8bd5\u671f\u65b0\u54c1\uff1a<\/strong>\u5148\u6d4b\u8bd5\u8f6c\u5316\u518d\u4f18\u5316<\/li>\n<li><strong>\u957f\u5c3e\u4ea7\u54c1\uff1a<\/strong>\u9996\u9875\u9876\u90e8\u6d41\u91cf\u6d6a\u8d39<\/li>\n<\/ul>\n<h3>3. \u914d\u5408\u4f7f\u7528\u7684\u6761\u4ef6<\/h3>\n<p>\u5efa\u8baeBID+\u914d\u5408\u4ee5\u4e0b\u6761\u4ef6\u4f7f\u7528\uff1a<\/p>\n<p style=\"text-align:center\"><img decoding=\"async\" src=\"https:\/\/adwareroi.com\/wp-content\/uploads\/2026\/08\/ly_ai_6a88f221b78012.97969185.jpg\" alt=\"\u4e9a\u9a6c\u900a\u5e7f\u544abid+\u7b56\u7565\u5b8c\u5168\u6307\u5357\uff1a\u5982\u4f55\u901a\u8fc7\u7ade\u4ef7\u533a\u95f4\u4f18\u5316\u6700\u5927\u5316ROAS\" \/><\/p>\n<p style=\"text-align:center\"><img decoding=\"async\" src=\"https:\/\/adwareroi.com\/wp-content\/uploads\/2026\/08\/ly_ai_6a88f223ede301.40393515.jpg\" alt=\"\u4e9a\u9a6c\u900a\u5e7f\u544abid+\u7b56\u7565\u5b8c\u5168\u6307\u5357\uff1a\u5982\u4f55\u901a\u8fc7\u7ade\u4ef7\u533a\u95f4\u4f18\u5316\u6700\u5927\u5316ROAS\" \/><\/p>\n<p style=\"text-align:center\"><img decoding=\"async\" src=\"https:\/\/adwareroi.com\/wp-content\/uploads\/2026\/08\/ly_ai_6a88f225ce54b7.90994176.jpg\" alt=\"\u4e9a\u9a6c\u900a\u5e7f\u544abid+\u7b56\u7565\u5b8c\u5168\u6307\u5357\uff1a\u5982\u4f55\u901a\u8fc7\u7ade\u4ef7\u533a\u95f4\u4f18\u5316\u6700\u5927\u5316ROAS\" \/><\/p>\n<p style=\"text-align:center\"><img decoding=\"async\" src=\"https:\/\/adwareroi.com\/wp-content\/uploads\/2026\/08\/ly_ai_6a88f227cf8e66.90247634.jpg\" alt=\"\u4e9a\u9a6c\u900a\u5e7f\u544abid+\u7b56\u7565\u5b8c\u5168\u6307\u5357\uff1a\u5982\u4f55\u901a\u8fc7\u7ade\u4ef7\u533a\u95f4\u4f18\u5316\u6700\u5927\u5316ROAS\" \/><\/p>\n<ul>\n<li>Listing\u4f18\u5316\u5b8c\u6210\uff08\u4e3b\u56fe\u3001\u6807\u9898\u3001\u4e94\u70b9\uff09<\/li>\n<li>\u6709\u4e00\u5b9aReview\u57fa\u7840\uff0810+\uff09<\/li>\n<li>\u5173\u952e\u8bcd\u81ea\u7136\u6392\u540d\u5df2\u6709\u63d0\u5347<\/li>\n<li>\u5e7f\u544a\u6570\u636e\u79ef\u7d2f\u81f3\u5c112\u5468<\/li>\n<\/ul>\n<h2>\u56db\u3001BID+\u5b9e\u6218\u914d\u7f6e<\/h2>\n<h3>1. BID+\u767e\u5206\u6bd4\u8bbe\u7f6e<\/h3>\n<table>\n<tr>\n<th>\u8bbe\u7f6e<\/th>\n<th>\u9002\u7528<\/th>\n<th>\u98ce\u9669<\/th>\n<\/tr>\n<tr>\n<td>0%\uff08\u5173\u95ed\uff09<\/td>\n<td>\u4fdd\u5b88\u7b56\u7565\u3001\u9884\u7b97\u6709\u9650<\/td>\n<td>\u9519\u8fc7\u9876\u90e8\u6d41\u91cf<\/td>\n<\/tr>\n<tr>\n<td>1-25%<\/td>\n<td>\u65b0\u54c1\u6d4b\u8bd5<\/td>\n<td>\u4f4e\u98ce\u9669<\/td>\n<\/tr>\n<tr>\n<td>25-50%<\/td>\n<td>\u6210\u719f\u4ea7\u54c1\u51b2\u91cf<\/td>\n<td>\u4e2d\u7b49\u98ce\u9669<\/td>\n<\/tr>\n<tr>\n<td>50%\uff08\u6700\u5927\uff09<\/td>\n<td>\u7ade\u4e89\u6fc0\u70c8\u671f<\/td>\n<td>\u9ad8\u6210\u672c<\/td>\n<\/tr>\n<\/table>\n<h3>2. \u5206\u6d3b\u52a8\u914d\u7f6e\u7b56\u7565<\/h3>\n<p>\u4e0d\u540c\u6d3b\u52a8\u7c7b\u578b\u8bbe\u7f6e\u4e0d\u540cBID+\uff1a<\/p>\n<h4>\u54c1\u724c\u8bcd\u6d3b\u52a8<\/h4>\n<ul>\n<li>BID+\u8bbe\u7f6e\uff1a0-25%<\/li>\n<li>\u539f\u56e0\uff1a\u54c1\u724c\u8bcd\u8f6c\u5316\u7387\u9ad8\uff0c\u4e0d\u9700\u8981\u9ad8\u4ef7\u62a2\u4f4d<\/li>\n<\/ul>\n<h4>\u6838\u5fc3\u5927\u8bcd\u6d3b\u52a8<\/h4>\n<ul>\n<li>BID+\u8bbe\u7f6e\uff1a25-50%<\/li>\n<li>\u539f\u56e0\uff1a\u7ade\u4e89\u6fc0\u70c8\uff0c\u9700\u8981\u62a2\u5360\u9996\u9875\u9876\u90e8<\/li>\n<\/ul>\n<h4>\u957f\u5c3e\u8bcd\u6d3b\u52a8<\/h4>\n<ul>\n<li>BID+\u8bbe\u7f6e\uff1a0-25%<\/li>\n<li>\u539f\u56e0\uff1a\u7ade\u4e89\u5ea6\u4f4e\uff0c\u5e38\u89c4\u51fa\u4ef7\u5df2\u80fd\u83b7\u5f97\u5c55\u793a<\/li>\n<\/ul>\n<h4>\u7ade\u54c1\u8bcd\u6d3b\u52a8<\/h4>\n<ul>\n<li>BID+\u8bbe\u7f6e\uff1a25-50%<\/li>\n<li>\u539f\u56e0\uff1a\u9700\u8981\u4e3b\u52a8\u51fa\u51fb\uff0c\u62a2\u593a\u7ade\u54c1\u6d41\u91cf<\/li>\n<\/ul>\n<h3>3. \u5206\u65f6\u6bb5BID+\u8c03\u6574<\/h3>\n<p>\u6839\u636e\u9500\u552e\u9ad8\u5cf0\u8c03\u6574\uff1a<\/p>\n<table>\n<tr>\n<th>\u65f6\u6bb5<\/th>\n<th>BID+\u7b56\u7565<\/th>\n<\/tr>\n<tr>\n<td>\u9500\u552e\u9ad8\u5cf0\uff08\u665a8-11\u70b9\uff09<\/td>\n<td>\u63d0\u9ad8BID+\u523050%<\/td>\n<\/tr>\n<tr>\n<td>\u5e73\u65e5\u767d\u5929<\/td>\n<td>\u7ef4\u630125-50%<\/td>\n<\/tr>\n<tr>\n<td>\u6df1\u591c\u51cc\u6668<\/td>\n<td>\u964d\u4f4eBID+\u6216\u5173\u95ed<\/td>\n<\/tr>\n<\/table>\n<h2>\u4e94\u3001BID+\u4e0e\u52a8\u6001\u7ade\u4ef7\u7ec4\u5408<\/h2>\n<h3>1. \u63a8\u8350\u7684\u7ade\u4ef7\u7b56\u7565\u7ec4\u5408<\/h3>\n<table>\n<tr>\n<th>\u4ea7\u54c1\u9636\u6bb5<\/th>\n<th>\u52a8\u6001\u7ade\u4ef7<\/th>\n<th>BID+<\/th>\n<\/tr>\n<tr>\n<td>\u65b0\u54c1\u6d4b\u8bd5\u671f<\/td>\n<td>\u53ea\u964d\u4f4e<\/td>\n<td>0-25%<\/td>\n<\/tr>\n<tr>\n<td>\u65b0\u54c1\u63a8\u5e7f\u671f<\/td>\n<td>\u4e0a\u4e0b\u8c03\u6574<\/td>\n<td>25-50%<\/td>\n<\/tr>\n<tr>\n<td>\u6210\u957f\u671f<\/td>\n<td>\u4e0a\u4e0b\u8c03\u6574<\/td>\n<td>25-50%<\/td>\n<\/tr>\n<tr>\n<td>\u6210\u719f\u7a33\u5b9a\u671f<\/td>\n<td>\u53ea\u964d\u4f4e<\/td>\n<td>0-25%<\/td>\n<\/tr>\n<tr>\n<td>\u6e05\u4ed3\u671f<\/td>\n<td>\u5173\u95ed\u6216\u56fa\u5b9a<\/td>\n<td>0%<\/td>\n<\/tr>\n<\/table>\n<h3>2. \u5b9e\u6218\u6848\u4f8b\uff1a\u65b0\u54c1\u5230\u7206\u6b3e<\/h3>\n<p><strong>\u7b2c1-4\u5468\uff08\u65b0\u54c1\u671f\uff09\uff1a<\/strong><\/p>\n<ul>\n<li>\u52a8\u6001\u7ade\u4ef7\uff1a\u53ea\u964d\u4f4e<\/li>\n<li>BID+\uff1a0-25%<\/li>\n<li>\u76ee\u6807\uff1a\u6d4b\u8bd5\u8f6c\u5316\u3001\u79ef\u7d2f\u6570\u636e<\/li>\n<\/ul>\n<p><strong>\u7b2c5-12\u5468\uff08\u63a8\u5e7f\u671f\uff09\uff1a<\/strong><\/p>\n<ul>\n<li>\u52a8\u6001\u7ade\u4ef7\uff1a\u4e0a\u4e0b\u8c03\u6574<\/li>\n<li>BID+\uff1a25-50%<\/li>\n<li>\u76ee\u6807\uff1a\u5feb\u901f\u63d0\u5347\u6392\u540d\u548c\u9500\u91cf<\/li>\n<\/ul>\n<p><strong>\u7b2c13\u5468+\uff08\u7a33\u5b9a\u671f\uff09\uff1a<\/strong><\/p>\n<ul>\n<li>\u52a8\u6001\u7ade\u4ef7\uff1a\u53ea\u964d\u4f4e<\/li>\n<li>BID+\uff1a0-25%<\/li>\n<li>\u76ee\u6807\uff1a\u7a33\u5b9aACoS\u3001\u4f18\u5316\u5229\u6da6<\/li>\n<\/ul>\n<h2>\u516d\u3001BID+\u6570\u636e\u5206\u6790\u4e0e\u4f18\u5316<\/h2>\n<h3>1. \u5173\u952e\u6307\u6807\u76d1\u63a7<\/h3>\n<p>\u4f7f\u7528BID+\u65f6\u91cd\u70b9\u5173\u6ce8\uff1a<\/p>\n<ul>\n<li><strong>\u9996\u9875\u9876\u90e8\u5c55\u793a\u5360\u6bd4\uff1a<\/strong>\u5e94\u8fbe\u523030-50%<\/li>\n<li><strong>ACoS\u53d8\u5316\uff1a<\/strong>\u5bf9\u6bd4\u5f00\u542f\u524d\u540e\u7684ACoS<\/li>\n<li><strong>CPC\u53d8\u5316\uff1a<\/strong>\u5e73\u5747CPC\u662f\u5426\u5728\u5408\u7406\u8303\u56f4<\/li>\n<li><strong>ROAS\uff1a<\/strong>\u6574\u4f53\u6295\u8d44\u56de\u62a5\u662f\u5426\u63d0\u5347<\/li>\n<\/ul>\n<h3>2. BID+\u4f18\u5316\u51b3\u7b56<\/h3>\n<table>\n<tr>\n<th>\u6570\u636e\u8868\u73b0<\/th>\n<th>\u4f18\u5316\u52a8\u4f5c<\/th>\n<\/tr>\n<tr>\n<td>ACoS\u4e0b\u964d+\u9500\u91cf\u63d0\u5347<\/td>\n<td>\u7ef4\u6301\u6216\u63d0\u9ad8BID+<\/td>\n<\/tr>\n<tr>\n<td>ACoS\u4e0a\u5347+\u9500\u91cf\u63d0\u5347<\/td>\n<td>\u7ef4\u6301\uff0c\u89c2\u5bdf\u8d8b\u52bf<\/td>\n<\/tr>\n<tr>\n<td>ACoS\u5927\u5e45\u4e0a\u5347+\u9500\u91cf\u6301\u5e73<\/td>\n<td>\u964d\u4f4eBID+<\/td>\n<\/tr>\n<tr>\n<td>\u9996\u9875\u5c55\u793a\u5360\u6bd4<20%<\/td>\n<td>\u63d0\u9ad8BID+<\/td>\n<\/tr>\n<tr>\n<td>CPC\u8fc7\u9ad8<\/td>\n<td>\u964d\u4f4eBID+\u6216\u56fa\u5b9a\u7ade\u4ef7<\/td>\n<\/tr>\n<\/table>\n<h3>3. ACoS\u8ba1\u7b97\u516c\u5f0f<\/h3>\n<p>\u5f00\u542fBID+\u540e\u7684ACoS\u8ba1\u7b97\uff1a<\/p>\n<pre>ACoS = (\u5e7f\u544a\u82b1\u8d39 \/ \u5e7f\u544a\u9500\u552e\u989d) \u00d7 100%\n\n\u5176\u4e2d\uff1a\n\u5e7f\u544a\u82b1\u8d39 = \u03a3(\u6bcf\u6b21\u70b9\u51fbCPC \u00d7 \u70b9\u51fb\u6b21\u6570)\nCPC\u53ef\u80fd\u56e0BID+\u800c\u9ad8\u4e8e\u539f\u59cb\u51fa\u4ef7<\/pre>\n<h2>\u4e03\u3001BID+\u5e38\u89c1\u9519\u8bef<\/h2>\n<h3>\u9519\u8bef1\uff1a\u76f2\u76ee\u5f00\u542fBID+<\/h3>\n<p>\u4e0d\u662f\u6240\u6709\u4ea7\u54c1\u90fd\u9002\u5408BID+\u3002\u5148\u6d4b\u8bd5\u8f6c\u5316\u7387\uff0c\u518d\u51b3\u5b9a\u662f\u5426\u5f00\u542f\u3002<\/p>\n<h3>\u9519\u8bef2\uff1aBID+\u8bbe\u7f6e\u8fc7\u9ad8<\/h3>\n<p>\u4e00\u4e0a\u6765\u5c31\u8bbe\u7f6e50%\uff0c\u53ef\u80fd\u5bfc\u81f4CPC\u8fc7\u9ad8\uff0cACoS\u5931\u63a7\u3002\u5efa\u8bae\u4ece25%\u5f00\u59cb\u6d4b\u8bd5\u3002<\/p>\n<h3>\u9519\u8bef3\uff1a\u5ffd\u7565\u9884\u7b97\u5206\u914d<\/h3>\n<p>\u5f00\u542fBID+\u540e\uff0c\u5b9e\u9645\u82b1\u8d39\u53ef\u80fd\u589e\u52a020-30%\u3002\u63d0\u524d\u8c03\u6574\u9884\u7b97\uff0c\u907f\u514d\u9884\u7b97\u63d0\u524d\u8017\u5c3d\u3002<\/p>\n<h3>\u9519\u8bef4\uff1a\u6240\u6709\u6d3b\u52a8\u7edf\u4e00\u8bbe\u7f6e<\/h3>\n<p>\u4e0d\u540c\u7c7b\u578b\u6d3b\u52a8\u5e94\u8bbe\u7f6e\u4e0d\u540c\u7684BID+\uff0c\u800c\u4e0d\u662f\u4e00\u5200\u5207\u3002<\/p>\n<h3>\u9519\u8bef5\uff1a\u4e0d\u76d1\u63a7\u6570\u636e\u53d8\u5316<\/h3>\n<p>\u5f00\u542fBID+\u540e\u5fc5\u987b\u5bc6\u5207\u5173\u6ce8ACoS\u3001CPC\u3001\u5c55\u793a\u91cf\u53d8\u5316\uff0c\u53ca\u65f6\u8c03\u6574\u3002<\/p>\n<h2>\u516b\u3001BID+\u8fdb\u9636\u6280\u5de7<\/h2>\n<h3>1. \u4e0e\u4f4d\u7f6e\u51fa\u4ef7\u914d\u5408<\/h3>\n<p>\u9664\u4e86BID+\uff0c\u8fd8\u53ef\u4ee5\u5355\u72ec\u8bbe\u7f6e\u9996\u9875\u9876\u90e8\u548c\u4ea7\u54c1\u9875\u7684\u4f4d\u7f6e\u52a0\u4ef7\uff1a<\/p>\n<ul>\n<li>\u9996\u9875\u9876\u90e8\u4f4d\u7f6e\u52a0\u4ef7\uff1a+30-50%<\/li>\n<li>\u4ea7\u54c1\u9875\u9762\u4f4d\u7f6e\u52a0\u4ef7\uff1a0-20%<\/li>\n<li>BID+\uff1a\u4f5c\u4e3a\u8865\u5145\uff0c\u4e0e\u4f4d\u7f6e\u52a0\u4ef7\u53e0\u52a0<\/li>\n<\/ul>\n<h3>2. \u5206match type\u8bbe\u7f6e<\/h3>\n<p>\u4e0d\u540c\u5339\u914d\u65b9\u5f0f\u8bbe\u7f6e\u4e0d\u540cBID+\uff1a<\/p>\n<ul>\n<li>\u7cbe\u51c6\u5339\u914d\uff1a\u8bbe\u7f6e\u8f83\u9ad8BID+\uff0840-50%\uff09<\/li>\n<li>\u8bcd\u7ec4\u5339\u914d\uff1a\u4e2d\u7b49BID+\uff0825-40%\uff09<\/li>\n<li>\u5e7f\u6cdb\u5339\u914d\uff1a\u8f83\u4f4eBID+\uff080-25%\uff09<\/li>\n<\/ul>\n<h3>3. \u7ade\u4e89\u5bf9\u624b\u7b56\u7565<\/h3>\n<p>\u5f53\u7ade\u54c1\u5f00\u542fBID+\u65f6\uff1a<\/p>\n<ul>\n<li>\u5206\u6790\u7ade\u54c1BID+\u65f6\u6bb5<\/li>\n<li>\u5728\u81ea\u5df1\u7684\u9ad8\u5cf0\u65f6\u6bb5\u63d0\u9ad8BID+<\/li>\n<li>\u5bfb\u627e\u7ade\u54c1\u4e0d\u6d3b\u8dc3\u7684\u65f6\u6bb5\u83b7\u53d6\u6d41\u91cf<\/li>\n<\/ul>\n<h3>4. \u5b63\u8282\u6027\u8c03\u6574<\/h3>\n<p>\u65fa\u5b63\u524d\u63d0\u9ad8BID+\uff1a<\/p>\n<ul>\n<li>Prime Day\u524d2\u5468\uff1aBID+\u63d0\u5347\u523050%<\/li>\n<li>\u9ed1\u4e94\u7f51\u4e00\u671f\u95f4\uff1a\u7ef4\u630150%<\/li>\n<li>\u65fa\u5b63\u7ed3\u675f\u540e\uff1a\u6062\u590d\u5230\u6b63\u5e38\u6c34\u5e73<\/li>\n<\/ul>\n<h2>\u4e5d\u3001\u5de5\u5177\u548c\u62a5\u544a<\/h2>\n<h3>1. \u4e9a\u9a6c\u900a\u540e\u53f0\u62a5\u544a<\/h3>\n<p>\u76d1\u63a7BID+\u6548\u679c\u7684\u5173\u952e\u62a5\u544a\uff1a<\/p>\n<ul>\n<li><strong>\u5e7f\u544a\u6d3b\u52a8\u62a5\u8868\uff1a<\/strong>\u5c55\u793a\u91cf\u3001\u70b9\u51fb\u91cf\u3001\u82b1\u8d39\u3001ACoS<\/li>\n<li><strong>\u4f4d\u7f6e\u6307\u6807\uff1a<\/strong>\u9996\u9875\u9876\u90e8\u3001\u4ea7\u54c1\u9875\u9762\u5360\u6bd4<\/li>\n<li><strong>\u641c\u7d22\u8bcd\u62a5\u544a\uff1a<\/strong>\u5206\u6790\u5b9e\u9645\u89e6\u53d1\u5173\u952e\u8bcd<\/li>\n<\/ul>\n<h3>2. \u7b2c\u4e09\u65b9\u5de5\u5177<\/h3>\n<table>\n<tr>\n<th>\u5de5\u5177<\/th>\n<th>\u529f\u80fd<\/th>\n<\/tr>\n<tr>\n<td>Helium 10<\/td>\n<td>\u5e7f\u544a\u5206\u6790\u3001\u5173\u952e\u8bcd\u8ffd\u8e2a<\/td>\n<\/tr>\n<tr>\n<td>Sellics<\/td>\n<td>\u5e7f\u544a\u4f18\u5316\u3001PPC\u5ba1\u8ba1<\/td>\n<\/tr>\n<tr>\n<td>Perpetua<\/td>\n<td>\u81ea\u52a8\u5316\u7ade\u4ef7\u3001BID+\u4f18\u5316<\/td>\n<\/tr>\n<tr>\n<td>PPC 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