{"id":336,"date":"2026-08-17T11:31:56","date_gmt":"2026-08-17T11:31:56","guid":{"rendered":"https:\/\/adwareroi.com\/index.php\/2026\/08\/17\/google-ads-remarketing-strategy\/"},"modified":"2026-08-17T11:57:56","modified_gmt":"2026-08-17T11:57:56","slug":"google-ads-remarketing-strategy","status":"publish","type":"post","link":"https:\/\/adwareroi.com\/index.php\/2026\/08\/17\/google-ads-remarketing-strategy\/","title":{"rendered":"Google Ads\u518d\u8425\u9500\u7b56\u7565\uff1a\u627e\u56de\u6d41\u5931\u5ba2\u6237\u63d0\u5347\u8f6c\u5316\u7387"},"content":{"rendered":"

\"Google<\/p>\n

\"Google<\/p>\n

\"Google<\/p>\n

\"Google<\/p>\n

<p>\u6570\u636e\u663e\u793a\uff0c96%\u7684\u7f51\u7ad9\u8bbf\u5ba2\u7b2c\u4e00\u6b21\u8bbf\u95ee\u4e0d\u4f1a\u8f6c\u5316\u3002\u4f46\u8fd9\u4e0d\u4ee3\u8868\u4ed6\u4eec\u6ca1\u5174\u8da3\u2014\u2014\u53ea\u662f\u8fd8\u6ca1\u51c6\u5907\u597d\u3002\u518d\u8425\u9500\uff08Remarketing\uff09\u8ba9\u4f60\u518d\u6b21\u89e6\u8fbe\u8fd9\u4e9b\u6d41\u5931\u5ba2\u6237\uff0c\u662fROI\u6700\u9ad8\u7684\u5e7f\u544a\u7b56\u7565\u4e4b\u4e00\u3002\u672c\u6587\u7cfb\u7edf\u8bb2\u89e3Google Ads\u518d\u8425\u9500\u76845\u5927\u7b56\u7565\u548c\u5b9e\u6218\u65b9\u6cd5\u3002<\/p><\/p>\n

<h2>\u4e00\u3001\u4e3a\u4ec0\u4e48\u518d\u8425\u9500\u5982\u6b64\u91cd\u8981<\/h2><\/p>\n

<h3>1. \u8f6c\u5316\u6f0f\u6597\u7684\u6d41\u5931<\/h3>
\n<p>\u5178\u578b\u7684\u7535\u5546\u8f6c\u5316\u6f0f\u6597\uff1a<\/p>
\n<table>
\n<tr><th>\u9636\u6bb5<\/th><th>\u7528\u6237\u6570<\/th><th>\u8f6c\u5316\u7387<\/th><\/tr>
\n<tr><td>\u7f51\u7ad9\u8bbf\u5ba2<\/td><td>10,000<\/td><td>100%<\/td><\/tr>
\n<tr><td>\u67e5\u770b\u4ea7\u54c1<\/td><td>5,000<\/td><td>50%<\/td><\/tr>
\n<tr><td>\u52a0\u5165\u8d2d\u7269\u8f66<\/td><td>1,000<\/td><td>10%<\/td><\/tr>
\n<tr><td>\u5f00\u59cb\u7ed3\u8d26<\/td><td>400<\/td><td>4%<\/td><\/tr>
\n<tr><td>\u5b8c\u6210\u8d2d\u4e70<\/td><td>300<\/td><td>3%<\/td><\/tr>
\n<\/table>
\n<p>97%\u7684\u8bbf\u5ba2\u6d41\u5931\u4e86\u3002\u518d\u8425\u9500\u53ef\u4ee5\u627e\u56de\u5176\u4e2d\u768410%-30%\u3002<\/p><\/p>\n

<h3>2. \u518d\u8425\u9500\u7684\u6838\u5fc3\u4f18\u52bf<\/h3>
\n<ul>
\n<li><strong>\u9ad8\u8f6c\u5316\u7387\uff1a<\/strong>\u518d\u8425\u9500CTR\u662f\u666e\u901a\u5c55\u793a\u5e7f\u544a\u768410\u500d<\/li>
\n<li><strong>\u4f4eCPC\uff1a<\/strong>\u518d\u8425\u9500CPC\u901a\u5e38\u53ea\u6709\u641c\u7d22\u5e7f\u544a\u76841\/3<\/li>
\n<li><strong>\u54c1\u724c\u5f3a\u5316\uff1a<\/strong>\u591a\u6b21\u89e6\u8fbe\u63d0\u5347\u54c1\u724c\u8bb0\u5fc6<\/li>
\n<li><strong>\u5ba2\u6237\u7559\u5b58\uff1a<\/strong>\u4fc3\u8fdb\u590d\u8d2d<\/li>
\n<li><strong>\u4f4e\u95e8\u69db\uff1a<\/strong>\u53ea\u9700100\u4e2a\u5217\u8868\u7528\u6237\u5373\u53ef\u542f\u52a8<\/li>
\n<\/ul><\/p>\n

<h2>\u4e8c\u3001Google Ads\u518d\u8425\u9500\u7c7b\u578b<\/h2><\/p>\n

<h3>1. \u6807\u51c6\u518d\u8425\u9500\uff08Standard Remarketing\uff09<\/h3>
\n<p>\u5411\u8bbf\u95ee\u8fc7\u4f60\u7f51\u7ad9\u7684\u7528\u6237\u5c55\u793a\u5c55\u793a\u5e7f\u544a\u3002<\/p>
\n<ul>
\n<li><strong>\u5f62\u5f0f\uff1a<\/strong>\u56fe\u7247\u5e7f\u544a\u3001\u6587\u5b57\u5e7f\u544a<\/li>
\n<li><strong>\u4f4d\u7f6e\uff1a<\/strong>Google\u5c55\u793a\u7f51\u7edc<\/li>
\n<li><strong>\u9002\u5408\uff1a<\/strong>\u54c1\u724c\u66dd\u5149\u3001\u901a\u7528\u63a8\u5e7f<\/li>
\n<\/ul><\/p>\n

<h3>2. \u52a8\u6001\u518d\u8425\u9500\uff08Dynamic Remarketing\uff09<\/h3>
\n<p>\u5411\u7528\u6237\u5c55\u793a\u4ed6\u4eec\u6d4f\u89c8\u8fc7\u7684\u5177\u4f53\u4ea7\u54c1\u3002<\/p>
\n<ul>
\n<li><strong>\u5f62\u5f0f\uff1a<\/strong>\u52a8\u6001\u4ea7\u54c1\u5e7f\u544a<\/li>
\n<li><strong>\u5185\u5bb9\uff1a<\/strong>\u7528\u6237\u770b\u8fc7\u7684\u4ea7\u54c1\u56fe\u7247\u3001\u4ef7\u683c<\/li>
\n<li><strong>\u9002\u5408\uff1a<\/strong>\u7535\u5546<\/li>
\n<li><strong>\u8f6c\u5316\u7387\uff1a<\/strong>\u6bd4\u6807\u51c6\u518d\u8425\u9500\u9ad83-5\u500d<\/li>
\n<\/ul><\/p>\n

<h3>3. RLSA\uff08Remarketing Lists for Search Ads\uff09<\/h3>
\n<p>\u5728\u641c\u7d22\u5e7f\u544a\u4e2d\u9488\u5bf9\u66fe\u7ecf\u8bbf\u95ee\u8fc7\u4f60\u7f51\u7ad9\u7684\u7528\u6237\u8c03\u6574\u51fa\u4ef7\u3002<\/p>
\n<ul>
\n<li><strong>\u5f62\u5f0f\uff1a<\/strong>\u641c\u7d22\u5e7f\u544a<\/li>
\n<li><strong>\u4f18\u52bf\uff1a<\/strong>\u7ed3\u5408\u641c\u7d22\u610f\u56fe+\u7528\u6237\u5386\u53f2<\/li>
\n<li><strong>\u7528\u6cd5\uff1a<\/strong>\u5bf9\u518d\u8425\u9500\u7528\u6237\u63d0\u9ad8\u51fa\u4ef7\uff08\u5982+50%\uff09<\/li>
\n<li><strong>\u9002\u5408\uff1a<\/strong>\u641c\u7d22\u5e7f\u544a\u4e3b<\/li>
\n<\/ul><\/p>\n

<h3>4. \u5ba2\u6237\u5339\u914d\uff08Customer Match\uff09<\/h3>
\n<p>\u4e0a\u4f20\u5ba2\u6237\u90ae\u4ef6\u5217\u8868\uff0c\u5728Google\u641c\u7d22\u3001YouTube\u3001Gmail\u4e2d\u89e6\u8fbe\u3002<\/p>
\n<ul>
\n<li><strong>\u5f62\u5f0f\uff1a<\/strong>\u8de8\u6e20\u9053<\/li>
\n<li><strong>\u7528\u9014\uff1a<\/strong>\u5ba2\u6237\u590d\u8d2d\u3001VIP\u63a8\u5e7f\u3001\u6d41\u5931\u5ba2\u6237\u633d\u56de<\/li>
\n<li><strong>\u8981\u6c42\uff1a<\/strong>\u81f3\u5c11100\u4e2a\u6709\u6548\u90ae\u4ef6<\/li>
\n<\/ul><\/p>\n

<h3>5. Similar Audiences\uff08\u76f8\u4f3c\u53d7\u4f17\uff09<\/h3>
\n<p>Google\u57fa\u4e8e\u4f60\u7684\u518d\u8425\u9500\u5217\u8868\uff0c\u81ea\u52a8\u627e\u5230\u76f8\u4f3c\u7528\u6237\u3002<\/p>
\n<ul>
\n<li><strong>\u5f62\u5f0f\uff1a<\/strong>\u5c55\u793a\u5e7f\u544a<\/li>
\n<li><strong>\u7528\u9014\uff1a<\/strong>\u6269\u5927\u89e6\u8fbe\uff0c\u83b7\u53d6\u65b0\u5ba2\u6237<\/li>
\n<li><strong>\u9650\u5236\uff1a<\/strong>\u9700\u8981\u6e90\u5217\u8868\u81f3\u5c111000\u4eba<\/li>
\n<\/ul><\/p>\n

<h2>\u4e09\u3001\u518d\u8425\u9500\u5217\u8868\u521b\u5efa<\/h2><\/p>\n

<h3>1. \u8bbe\u7f6e\u8ddf\u8e2a\u4ee3\u7801<\/h3>
\n<p>\u9996\u5148\u5728\u7f51\u7ad9\u5b89\u88c5Google Ads\u518d\u8425\u9500\u4ee3\u7801\uff1a<\/p><p style="text-align:center"><img src="https:\/\/adwareroi.com\/wp-content\/uploads\/2026\/08\/ly_ai_6a82f13398eea4.29731927.jpg" alt="Google Ads\u518d\u8425\u9500\u7b56\u7565\uff1a\u627e\u56de\u6d41\u5931\u5ba2\u6237\u63d0\u5347\u8f6c\u5316\u7387" \/><\/p><p style="text-align:center"><img src="http:\/\/adwareroi.com\/wp-content\/uploads\/2026\/08\/ly_ai_6a82f3bcf072d1.20531213.jpg" alt="Google Ads\u518d\u8425\u9500\u7b56\u7565\uff1a\u627e\u56de\u6d41\u5931\u5ba2\u6237\u63d0\u5347\u8f6c\u5316\u7387" \/><\/p><p style="text-align:center"><img src="http:\/\/adwareroi.com\/wp-content\/uploads\/2026\/08\/ly_ai_6a82f3bf325424.99746553.jpg" alt="Google Ads\u518d\u8425\u9500\u7b56\u7565\uff1a\u627e\u56de\u6d41\u5931\u5ba2\u6237\u63d0\u5347\u8f6c\u5316\u7387" \/><\/p><p style="text-align:center"><img src="http:\/\/adwareroi.com\/wp-content\/uploads\/2026\/08\/ly_ai_6a82f3c106a105.19292106.jpg" alt="Google Ads\u518d\u8425\u9500\u7b56\u7565\uff1a\u627e\u56de\u6d41\u5931\u5ba2\u6237\u63d0\u5347\u8f6c\u5316\u7387" \/><\/p><p style="text-align:center"><img src="http:\/\/adwareroi.com\/wp-content\/uploads\/2026\/08\/ly_ai_6a82f3c2cd8412.72111353.jpg" alt="Google Ads\u518d\u8425\u9500\u7b56\u7565\uff1a\u627e\u56de\u6d41\u5931\u5ba2\u6237\u63d0\u5347\u8f6c\u5316\u7387" \/><\/p><p style="text-align:center"><img src="https:\/\/adwareroi.com\/wp-content\/uploads\/2026\/08\/ly_ai_6a82f135d52200.83960208.jpg" alt="Google Ads\u518d\u8425\u9500\u7b56\u7565\uff1a\u627e\u56de\u6d41\u5931\u5ba2\u6237\u63d0\u5347\u8f6c\u5316\u7387" \/><\/p><p style="text-align:center"><img src="https:\/\/adwareroi.com\/wp-content\/uploads\/2026\/08\/ly_ai_6a82f137a48f31.89868746.jpg" alt="Google Ads\u518d\u8425\u9500\u7b56\u7565\uff1a\u627e\u56de\u6d41\u5931\u5ba2\u6237\u63d0\u5347\u8f6c\u5316\u7387" \/><\/p><p style="text-align:center"><img src="https:\/\/adwareroi.com\/wp-content\/uploads\/2026\/08\/ly_ai_6a82f139a3e1e2.00005472.jpg" alt="Google Ads\u518d\u8425\u9500\u7b56\u7565\uff1a\u627e\u56de\u6d41\u5931\u5ba2\u6237\u63d0\u5347\u8f6c\u5316\u7387" \/><\/p>
\n<ul>
\n<li>\u5168\u5c40\u7f51\u7ad9\u4ee3\u7801\uff08Global Site Tag\uff09<\/li>
\n<li>\u4e8b\u4ef6\u4ee3\u7801\uff08Event Snippet\uff09<\/li>
\n<li>\u6216\u901a\u8fc7Google Tag Manager<\/li>
\n<\/ul><\/p>\n

<h3>2. \u521b\u5efa\u518d\u8425\u9500\u5217\u8868<\/h3>
\n<p>\u5e38\u89c1\u7684\u518d\u8425\u9500\u5217\u8868\uff1a<\/p>
\n<table>
\n<tr><th>\u5217\u8868\u540d\u79f0<\/th><th>\u89c4\u5219<\/th><th>\u6709\u6548\u671f<\/th><th>\u7528\u9014<\/th><\/tr>
\n<tr><td>\u6240\u6709\u7f51\u7ad9\u8bbf\u5ba2<\/td><td>\u8bbf\u95ee\u4efb\u4f55\u9875\u9762<\/td><td>30\u5929<\/td><td>\u901a\u7528\u518d\u8425\u9500<\/td><\/tr>
\n<tr><td>\u4ea7\u54c1\u9875\u6d4f\u89c8\u8005<\/td><td>\u8bbf\u95ee\u4ea7\u54c1\u9875<\/td><td>14\u5929<\/td><td>\u4ea7\u54c1\u63a8\u8350<\/td><\/tr>
\n<tr><td>\u8d2d\u7269\u8f66\u653e\u5f03\u8005<\/td><td>\u8bbf\u95ee\u8d2d\u7269\u8f66\u9875<\/td><td>7\u5929<\/td><td>\u633d\u56de\u8f6c\u5316<\/td><\/tr>
\n<tr><td>\u7ed3\u8d26\u653e\u5f03\u8005<\/td><td>\u5f00\u59cb\u7ed3\u8d26\u672a\u5b8c\u6210<\/td><td>3\u5929<\/td><td>\u7d27\u6025\u633d\u56de<\/td><\/tr>
\n<tr><td>\u5df2\u8d2d\u4e70\u5ba2\u6237<\/td><td>\u8bbf\u95ee\u611f\u8c22\u9875<\/td><td>180\u5929<\/td><td>\u590d\u8d2d<\/td><\/tr>
\n<tr><td>\u9ad8\u4ef7\u503c\u5ba2\u6237<\/td><td>\u8d2d\u4e70\u91d1\u989d>X<\/td><td>365\u5929<\/td><td>VIP\u63a8\u5e7f<\/td><\/tr>
\n<tr><td>\u6d41\u5931\u5ba2\u6237<\/td><td>\u8fc7\u53bb180\u5929\u8d2d\u4e70\uff0c\u6700\u8fd130\u5929\u672a\u8bbf\u95ee<\/td><td>30\u5929<\/td><td>\u91cd\u65b0\u6fc0\u6d3b<\/td><\/tr>
\n<\/table><\/p>\n

<h3>3. \u5217\u8868\u6709\u6548\u671f\u7b56\u7565<\/h3>
\n<p>\u4e0d\u540c\u9636\u6bb5\u7684\u5217\u8868\u6709\u6548\u671f\u4e0d\u540c\uff1a<\/p>
\n<ul>
\n<li><strong>\u77ed\u671f\u5217\u8868\uff083-7\u5929\uff09\uff1a<\/strong>\u8d2d\u7269\u8f66\u653e\u5f03\u8005\uff0c\u8f6c\u5316\u7387\u6700\u9ad8<\/li>
\n<li><strong>\u4e2d\u671f\u5217\u8868\uff0814-30\u5929\uff09\uff1a<\/strong>\u4ea7\u54c1\u6d4f\u89c8\u8005\uff0c\u5e73\u8861\u89e6\u8fbe\u548c\u76f8\u5173\u6027<\/li>
\n<li><strong>\u957f\u671f\u5217\u8868\uff0890-365\u5929\uff09\uff1a<\/strong>\u5df2\u8d2d\u4e70\u5ba2\u6237\uff0c\u957f\u671f\u590d\u8d2d<\/li>
\n<\/ul><\/p>\n

<h2>\u56db\u3001\u52a8\u6001\u518d\u8425\u9500\u8bbe\u7f6e<\/h2><\/p>\n

<h3>1. Feed\u8bbe\u7f6e<\/h3>
\n<p>\u7535\u5546\u52a8\u6001\u518d\u8425\u9500\u9700\u8981\u4ea7\u54c1Feed\uff1a<\/p>
\n<ul>
\n<li>\u4ea7\u54c1ID<\/li>
\n<li>\u4ea7\u54c1\u6807\u9898<\/li>
\n<li>\u56fe\u7247URL<\/li>
\n<li>\u4ef7\u683c<\/li>
\n<li>\u5e93\u5b58\u72b6\u6001<\/li>
\n<\/ul><\/p>\n

<h3>2. \u81ea\u5b9a\u4e49\u53c2\u6570<\/h3>
\n<p>\u901a\u8fc7\u81ea\u5b9a\u4e49\u53c2\u6570\u4f20\u9012\u7528\u6237\u884c\u4e3a\u6570\u636e\uff1a<\/p>
\n<table>
\n<tr><th>\u53c2\u6570<\/th><th>\u8bf4\u660e<\/th><th>\u793a\u4f8b<\/th><\/tr>
\n<tr><td>ecomm_prodid<\/td><td>\u4ea7\u54c1ID<\/td><td>SKU12345<\/td><\/tr>
\n<tr><td>ecomm_pagetype<\/td><td>\u9875\u9762\u7c7b\u578b<\/td><td>product, cart, purchase<\/td><\/tr>
\n<tr><td>ecomm_totalvalue<\/td><td>\u603b\u4ef7\u503c<\/td><td>99.99<\/td><\/tr>
\n<\/table><\/p>\n

<h3>3. \u5e7f\u544a\u6a21\u677f<\/h3>
\n<p>Google\u63d0\u4f9b\u591a\u79cd\u52a8\u6001\u5e7f\u544a\u6a21\u677f\uff1a<\/p>
\n<ul>
\n<li>\u6a2a\u5e45\u5e7f\u544a<\/li>
\n<li>\u54cd\u5e94\u5f0f\u5c55\u793a\u5e7f\u544a<\/li>
\n<li>\u52a8\u6001\u539f\u751f\u5e7f\u544a<\/li>
\n<li>\u52a8\u6001\u8d2d\u7269\u5e7f\u544a<\/li>
\n<\/ul><\/p>\n

<h2>\u4e94\u3001RLSA\u7b56\u7565<\/h2><\/p>\n

<h3>1. RLSA\u51fa\u4ef7\u7b56\u7565<\/h3>
\n<table>
\n<tr><th>\u7b56\u7565<\/th><th>\u8bf4\u660e<\/th><th>\u51fa\u4ef7\u8c03\u6574<\/th><\/tr>
\n<tr><td>Bid Up<\/td><td>\u5bf9\u518d\u8425\u9500\u7528\u6237\u63d0\u9ad8\u51fa\u4ef7<\/td><td>+30%\u5230+100%<\/td><\/tr>
\n<tr><td>Bid Down<\/td><td>\u5bf9\u975e\u518d\u8425\u9500\u7528\u6237\u964d\u4f4e\u51fa\u4ef7<\/td><td>-30%\u5230-50%<\/td><\/tr>
\n<tr><td>Observation<\/td><td>\u89c2\u5bdf\u6a21\u5f0f\uff0c\u4e0d\u8c03\u6574\u51fa\u4ef7<\/td><td>0%<\/td><\/tr>
\n<tr><td>Target and Bid<\/td><td>\u53ea\u5bf9\u518d\u8425\u9500\u7528\u6237\u5c55\u793a<\/td><td>\u72ec\u7acb\u5e7f\u544a\u7ec4<\/td><\/tr>
\n<\/table><\/p>\n

<h3>2. RLSA\u5b9e\u6218\u6848\u4f8b<\/h3>
\n<p>\u67d0\u7535\u5546\u7684RLSA\u7b56\u7565\uff1a<\/p>
\n<ul>
\n<li>\u54c1\u724c\u8bcd\u5e7f\u544a\u7ec4\uff1a\u518d\u8425\u9500\u7528\u6237+100%\u51fa\u4ef7\uff08\u9ad8\u8f6c\u5316\uff09<\/li>
\n<li>\u6838\u5fc3\u4ea7\u54c1\u8bcd\uff1a\u518d\u8425\u9500\u7528\u6237+50%\u51fa\u4ef7<\/li>
\n<li>\u957f\u5c3e\u5173\u952e\u8bcd\uff1a\u518d\u8425\u9500\u7528\u6237+30%\u51fa\u4ef7<\/li>
\n<li>\u65b0\u54c1\u63a8\u5e7f\uff1aTarget and Bid\uff08\u53ea\u5bf9\u8001\u5ba2\u6237\uff09<\/li>
\n<\/ul><\/p>\n

<h3>3. RLSA\u7684\u4f18\u52bf<\/h3>
\n<ul>
\n<li>\u7ed3\u5408\u641c\u7d22\u610f\u56fe\uff08\u7528\u6237\u5f53\u4e0b\u9700\u6c42\uff09+\u5386\u53f2\u884c\u4e3a\uff08\u66fe\u611f\u5174\u8da3\uff09<\/li>
\n<li>\u8f6c\u5316\u7387\u6bd4\u666e\u901a\u641c\u7d22\u5e7f\u544a\u9ad82-5\u500d<\/li>
\n<li>CPC\u901a\u5e38\u8f83\u4f4e\uff08\u56e0\u4e3a\u76f8\u5173\u6027\u5f3a\uff09<\/li>
\n<li>\u53ef\u4ee5\u6fc0\u6d3b"\u51b7"\u5173\u952e\u8bcd\uff08\u5bf9\u518d\u8425\u9500\u7528\u6237\u503c\u5f97\u6295\u653e\uff09<\/li>
\n<\/ul><\/p>\n

<h2>\u516d\u3001\u5ba2\u6237\u5339\u914d\u7b56\u7565<\/h2><\/p>\n

<h3>1. \u5ba2\u6237\u5217\u8868\u7c7b\u578b<\/h3>
\n<table>
\n<tr><th>\u5217\u8868\u7c7b\u578b<\/th><th>\u6765\u6e90<\/th><th>\u7528\u9014<\/th><\/tr>
\n<tr><td>\u6240\u6709\u5ba2\u6237<\/td><td>\u5386\u53f2\u8d2d\u4e70\u5ba2\u6237<\/td><td>\u590d\u8d2d\u63a8\u5e7f<\/td><\/tr>
\n<tr><td>VIP\u5ba2\u6237<\/td><td>\u9ad8\u4ef7\u503c\u5ba2\u6237<\/td><td>\u65b0\u54c1\u63a8\u8350<\/td><\/tr>
\n<tr><td>\u5b63\u8282\u6027\u5ba2\u6237<\/td><td>\u7279\u5b9a\u65f6\u671f\u8d2d\u4e70<\/td><td>\u5b63\u8282\u6027\u63a8\u5e7f<\/td><\/tr>
\n<tr><td>\u6d41\u5931\u5ba2\u6237<\/td><td>\u957f\u671f\u672a\u8d2d\u4e70<\/td><td>\u91cd\u65b0\u6fc0\u6d3b<\/td><\/tr>
\n<tr><td>\u8ba2\u9605\u672a\u8d2d\u4e70<\/td><td>\u90ae\u4ef6\u8ba2\u9605\u672a\u8f6c\u5316<\/td><td>\u4fc3\u9500\u8f6c\u5316<\/td><\/tr>
\n<\/table><\/p>\n

<h3>2. \u90ae\u4ef6\u5339\u914d\u7387<\/h3>
\n<p>Google\u4f1a\u5339\u914d\u4f60\u7684\u90ae\u4ef6\u5217\u8868\uff0c\u901a\u5e38\u5339\u914d\u738760%-80%\u3002<\/p>
\n<p><strong>\u63d0\u5347\u5339\u914d\u7387\u7684\u65b9\u6cd5\uff1a<\/strong><\/p>
\n<ul>
\n<li>\u4f7f\u7528\u6ce8\u518c\u65f6\u7684\u539f\u59cb\u90ae\u4ef6<\/li>
\n<li>\u66f4\u65b0\u8fc7\u65f6\u7684\u90ae\u4ef6\u5730\u5740<\/li>
\n<li>\u6e05\u7406\u65e0\u6548\u90ae\u4ef6<\/li>
\n<li>\u4f7f\u7528SHA256\u52a0\u5bc6<\/li>
\n<\/ul><\/p>\n

<h3>3. \u5ba2\u6237\u5339\u914d\u6e20\u9053<\/h3>
\n<p>\u5ba2\u6237\u5339\u914d\u53ef\u4ee5\u5728\u4ee5\u4e0b\u6e20\u9053\u4f7f\u7528\uff1a<\/p>
\n<ul>
\n<li>Google Search\uff08\u641c\u7d22\uff09<\/li>
\n<li>YouTube<\/li>
\n<li>Gmail<\/li>
\n<li>Shopping<\/li>
\n<li>Display<\/li>
\n<\/ul><\/p>\n

<h2>\u4e03\u3001Similar Audiences\u7b56\u7565<\/h2><\/p>\n

<h3>1. \u521b\u5efaSimilar Audiences<\/h3>
\n<p>Google\u81ea\u52a8\u57fa\u4e8e\u4f60\u7684\u518d\u8425\u9500\u5217\u8868\u521b\u5efa\u76f8\u4f3c\u53d7\u4f17\uff1a<\/p>
\n<ul>
\n<li>\u6e90\u5217\u8868\u81f3\u5c111000\u4eba<\/li>
\n<li>\u5217\u8868\u6d3b\u8dc3\uff08\u6700\u8fd130\u5929\u6709\u6570\u636e\uff09<\/li>
\n<li>Google\u5206\u6790\u5217\u8868\u7528\u6237\u7279\u5f81\uff0c\u627e\u5230\u76f8\u4f3c\u4eba\u7fa4<\/li>
\n<\/ul><\/p>\n

<h3>2. Similar Audiences\u4f7f\u7528<\/h3>
\n<table>
\n<tr><th>\u6e90\u5217\u8868<\/th><th>Similar\u7528\u9014<\/th><th>\u9884\u671f<\/th><\/tr>
\n<tr><td>\u5df2\u8d2d\u4e70\u5ba2\u6237<\/td><td>\u627e\u65b0\u5ba2\u6237<\/td><td>\u8f6c\u5316\u7387\u8f83\u9ad8<\/td><\/tr>
\n<tr><td>\u9ad8\u4ef7\u503c\u5ba2\u6237<\/td><td>\u627e\u9ad8\u4ef7\u503c\u65b0\u5ba2\u6237<\/td><td>\u83b7\u53d6\u5927\u5ba2\u6237<\/td><\/tr>
\n<tr><td>Newsletter\u8ba2\u9605<\/td><td>\u6269\u5927\u8ba2\u9605<\/td><td>\u964d\u4f4eCPL<\/td><\/tr>
\n<\/table><\/p>\n

<h3>3. Similar Audiences\u4f18\u52bf<\/h3>
\n<ul>
\n<li>\u6269\u5927\u89e6\u8fbe\u8303\u56f4<\/li>
\n<li>\u83b7\u53d6\u65b0\u5ba2\u6237\uff08vs \u518d\u8425\u9500\u662f\u8001\u5ba2\u6237\uff09<\/li>
\n<li>\u6210\u672c\u4f4e\u4e8e\u641c\u7d22\u5e7f\u544a<\/li>
\n<li>\u8f6c\u5316\u7387\u9ad8\u4e8e\u666e\u901a\u5c55\u793a<\/li>
\n<\/ul><\/p>\n

<h2>\u516b\u3001\u518d\u8425\u9500\u5e7f\u544a\u521b\u610f<\/h2><\/p>\n

<h3>1. \u5e7f\u544a\u6587\u6848\u7b56\u7565<\/h3>
\n<p>\u518d\u8425\u9500\u5e7f\u544a\u6587\u6848\u5e94\u8be5\u9488\u5bf9\u6027\u66f4\u5f3a\uff1a<\/p>
\n<table>
\n<tr><th>\u53d7\u4f17<\/th><th>\u6587\u6848\u7b56\u7565<\/th><th>\u793a\u4f8b<\/th><\/tr>
\n<tr><td>\u8d2d\u7269\u8f66\u653e\u5f03\u8005<\/td><td>\u7d27\u8feb\u611f+\u4f18\u60e0<\/td><td>"\u4f60\u7684\u8d2d\u7269\u8f66\u8fd8\u5728\u7b49\u4f60\uff01\u4eca\u5929\u5b8c\u6210\u8ba2\u5355\u7acb\u4eab10%\u6298\u6263"<\/td><\/tr>
\n<tr><td>\u4ea7\u54c1\u6d4f\u89c8\u8005<\/td><td>\u5dee\u5f02\u5316+\u4f18\u52bf<\/td><td>"\u8fd8\u5728\u8003\u8651\uff1f30\u5929\u65e0\u7406\u7531\u9000\u8d27+\u514d\u8d39\u914d\u9001"<\/td><\/tr>
\n<tr><td>\u5df2\u8d2d\u4e70\u5ba2\u6237<\/td><td>\u65b0\u54c1+\u590d\u8d2d<\/td><td>"\u65b0\u54c1\u4e0a\u5e02\uff01\u8001\u5ba2\u6237\u4e13\u4eab8\u6298"<\/td><\/tr>
\n<tr><td>\u6d41\u5931\u5ba2\u6237<\/td><td>\u56de\u5f52\u4f18\u60e0<\/td><td>"\u597d\u4e45\u4e0d\u89c1\uff01\u56de\u5f52\u5373\u9001$20\u4f18\u60e0\u5238"<\/td><\/tr>
\n<\/table><\/p>\n

<h3>2. \u4f18\u60e0\u7b56\u7565<\/h3>
\n<ul>
\n<li><strong>\u8d2d\u7269\u8f66\u653e\u5f03\uff1a<\/strong>10%-15%\u6298\u6263<\/li>
\n<li><strong>\u9996\u6b21\u8d2d\u4e70\uff1a<\/strong>\u514d\u8d39\u914d\u9001\u6216\u5c0f\u989d\u6298\u6263<\/li>
\n<li><strong>\u590d\u8d2d\uff1a<\/strong>\u4f1a\u5458\u4ef7\u6216\u65b0\u54c1\u9884\u89c8<\/li>
\n<li><strong>\u6d41\u5931\u56de\u5f52\uff1a<\/strong>\u5927\u989d\u4f18\u60e0\u5238<\/li>
\n<\/ul><\/p>\n

<h3>3. \u7d20\u6750\u591a\u6837\u6027<\/h3>
\n<p>\u63d0\u4f9b\u591a\u79cd\u7d20\u6750\uff0c\u907f\u514d\u5e7f\u544a\u75b2\u52b3\uff1a<\/p>
\n<ul>
\n<li>\u81f3\u5c115\u4e2a\u6807\u9898<\/li>
\n<li>\u81f3\u5c113\u4e2a\u63cf\u8ff0<\/li>
\n<li>\u81f3\u5c115\u5f20\u56fe\u7247<\/li>
\n<li>\u89c6\u9891\u7d20\u6750\uff08YouTube\uff09<\/li>
\n<li>\u5b9a\u671f\u66f4\u65b0\uff08\u6bcf\u6708\uff09<\/li>
\n<\/ul><\/p>\n

<h2>\u4e5d\u3001\u518d\u8425\u9500\u9884\u7b97\u548c\u51fa\u4ef7<\/h2><\/p>\n

<h3>1. \u9884\u7b97\u5206\u914d<\/h3>
\n<table>
\n<tr><th>\u518d\u8425\u9500\u7c7b\u578b<\/th><th>\u9884\u7b97\u5360\u6bd4<\/th><th>\u8bf4\u660e<\/th><\/tr>
\n<tr><td>\u8d2d\u7269\u8f66\u653e\u5f03\u8005<\/td><td>30%<\/td><td>ROI\u6700\u9ad8<\/td><\/tr>
\n<tr><td>\u4ea7\u54c1\u6d4f\u89c8\u8005<\/td><td>40%<\/td><td>\u4e3b\u529b<\/td><\/tr>
\n<tr><td>RLSA<\/td><td>20%<\/td><td>\u641c\u7d22\u518d\u8425\u9500<\/td><\/tr>
\n<tr><td>\u5ba2\u6237\u5339\u914d<\/td><td>10%<\/td><td>\u590d\u8d2d<\/td><\/tr>
\n<\/table><\/p>\n

<h3>2. \u51fa\u4ef7\u7b56\u7565<\/h3>
\n<table>
\n<tr><th>\u518d\u8425\u9500\u7c7b\u578b<\/th><th>\u63a8\u8350\u51fa\u4ef7<\/th><th>\u539f\u56e0<\/th><\/tr>
\n<tr><td>\u8d2d\u7269\u8f66\u653e\u5f03<\/td><td>Target CPA<\/td><td>\u9ad8\u8f6c\u5316\uff0c\u76ee\u6807\u6210\u672c<\/td><\/tr>
\n<tr><td>\u4ea7\u54c1\u6d4f\u89c8<\/td><td>Maximize Conversions<\/td><td>\u83b7\u53d6\u6700\u591a\u8f6c\u5316<\/td><\/tr>
\n<tr><td>RLSA<\/td><td>Manual CPC +\u8c03\u6574<\/td><td>\u7cbe\u7ec6\u63a7\u5236<\/td><\/tr>
\n<tr><td>\u5ba2\u6237\u5339\u914d<\/td><td>Target ROAS<\/td><td>\u4ef7\u503c\u5bfc\u5411<\/td><\/tr>
\n<\/table><\/p>\n

<h2>\u5341\u3001\u518d\u8425\u9500\u6548\u679c\u8861\u91cf<\/h2><\/p>\n

<h3>1. \u5173\u952e\u6307\u6807<\/h3>
\n<table>
\n<tr><th>\u6307\u6807<\/th><th>\u8bf4\u660e<\/th><th>\u76ee\u6807<\/th><\/tr>
\n<tr><td>CTR<\/td><td>\u70b9\u51fb\u7387<\/td><td>0.5%-2%<\/td><\/tr>
\n<tr><td>CVR<\/td><td>\u8f6c\u5316\u7387<\/td><td>5%-15%<\/td><\/tr>
\n<tr><td>CPA<\/td><td>\u6bcf\u8f6c\u5316\u6210\u672c<\/td><td>< \u641c\u7d22\u5e7f\u544a\u768450%<\/td><\/tr>
\n<tr><td>ROAS<\/td><td>\u5e7f\u544a\u652f\u51fa\u56de\u62a5<\/td><td>> 5.0<\/td><\/tr>
\n<tr><td>View-through Conversion<\/td><td>\u6d4f\u89c8\u540e\u8f6c\u5316<\/td><td>\u8f85\u52a9\u8f6c\u5316<\/td><\/tr>
\n<\/table><\/p>\n

<h3>2. \u9891\u6b21\u63a7\u5236<\/h3>
\n<p>\u907f\u514d\u5e7f\u544a\u75b2\u52b3\u548c\u7528\u6237\u53cd\u611f\uff1a<\/p>
\n<ul>
\n<li>\u6bcf\u65e5\u9891\u6b21\uff1a\u4e0d\u8d85\u8fc73-5\u6b21<\/li>
\n<li>\u6bcf\u5468\u9891\u6b21\uff1a\u4e0d\u8d85\u8fc715-20\u6b21<\/li>
\n<li>\u5b9a\u671f\u66f4\u6362\u7d20\u6750<\/li>
\n<li>\u6392\u9664\u5df2\u8f6c\u5316\u7528\u6237<\/li>
\n<\/ul><\/p>\n

<h3>3. View-through Conversion<\/h3>
\n<p>\u7528\u6237\u770b\u5230\u5e7f\u544a\u672a\u70b9\u51fb\uff0c\u4f46\u540e\u7eed\u8f6c\u5316\uff1a<\/p>
\n<ul>
\n<li>\u5c55\u793a\u518d\u8425\u9500\u7684\u91cd\u8981\u4ef7\u503c<\/li>
\n<li>\u901a\u5e38\u5360\u76f4\u63a5\u8f6c\u5316\u768450%-100%<\/li>
\n<li>\u4e0d\u80fd\u76f4\u63a5\u5f52\u56e0\uff0c\u4f46\u5e94\u8be5\u8bc4\u4f30<\/li>
\n<\/ul><\/p>\n

<h2>\u5341\u4e00\u3001\u518d\u8425\u9500\u5e38\u89c1\u9519\u8bef<\/h2><\/p>\n

<h3>\u9519\u8bef1\uff1a\u5217\u8868\u592a\u5927\u6216\u592a\u5c0f<\/h3>
\n<ul>
\n<li>\u592a\u5c0f\uff08<100\u4eba\uff09\uff1a\u65e0\u6cd5\u542f\u52a8<\/li>
\n<li>\u592a\u5927\uff08\u6240\u6709\u8bbf\u5ba2365\u5929\uff09\uff1a\u4e0d\u76f8\u5173<\/li>
\n<li>\u5efa\u8bae\uff1a\u5206\u5c42\u5217\u8868\uff0c\u7cbe\u51c6\u89e6\u8fbe<\/li>
\n<\/ul><\/p>\n

<h3>\u9519\u8bef2\uff1a\u4e0d\u6392\u9664\u5df2\u8f6c\u5316\u7528\u6237<\/h3>
\n<p>\u5df2\u7ecf\u8d2d\u4e70\u7684\u7528\u6237\u7ee7\u7eed\u770b\u5230\u5e7f\u544a\u662f\u6d6a\u8d39\u3002\u5fc5\u987b\u8bbe\u7f6e\u6392\u9664\u89c4\u5219\u3002<\/p><\/p>\n

<h3>\u9519\u8bef3\uff1a\u5e7f\u544a\u75b2\u52b3<\/h3>
\n<p>\u540c\u4e00\u7528\u6237\u770b\u5230\u76f8\u540c\u5e7f\u544a\u8d85\u8fc77\u6b21\u4f1a\u75b2\u52b3\u3002\u5b9a\u671f\u66f4\u6362\u7d20\u6750\uff0c\u63a7\u5236\u9891\u6b21\u3002<\/p><\/p>\n

<h3>\u9519\u8bef4\uff1a\u4f18\u60e0\u529b\u5ea6\u8fc7\u5927<\/h3>
\n<p>\u8fc7\u5927\u7684\u6298\u6263\u4f1a"\u8bad\u7ec3"\u7528\u6237\u7b49\u5f85\u4f18\u60e0\uff0c\u5f71\u54cd\u6b63\u5e38\u9500\u552e\u3002\u5efa\u8bae10%-15%\u5373\u53ef\u3002<\/p><\/p>\n

<h3>\u9519\u8bef5\uff1a\u4e0d\u4f7f\u7528\u52a8\u6001\u518d\u8425\u9500<\/h3>
\n<p>\u7535\u5546\u5fc5\u987b\u4f7f\u7528\u52a8\u6001\u518d\u8425\u9500\uff0c\u5c55\u793a\u5177\u4f53\u4ea7\u54c1\u6bd4\u901a\u7528\u5e7f\u544a\u8f6c\u5316\u7387\u9ad83-5\u500d\u3002<\/p><\/p>\n

<h2>\u5341\u4e8c\u3001\u518d\u8425\u9500\u548c\u5168\u6f0f\u6597\u7b56\u7565<\/h2><\/p>\n

<h3>\u5168\u6f0f\u6597\u5e7f\u544a\u6a21\u578b<\/h3>
\n<table>
\n<tr><th>\u6f0f\u6597\u9636\u6bb5<\/th><th>\u5e7f\u544a\u7c7b\u578b<\/th><th>\u76ee\u6807<\/th><th>\u9884\u7b97\u5360\u6bd4<\/th><\/tr>
\n<tr><td>\u9876\u90e8\uff08\u8ba4\u77e5\uff09<\/td><td>\u5c55\u793a\u5e7f\u544a + YouTube<\/td><td>\u54c1\u724c\u66dd\u5149<\/td><td>20%<\/td><\/tr>
\n<tr><td>\u4e2d\u90e8\uff08\u8003\u8651\uff09<\/td><td>\u641c\u7d22\u5e7f\u544a + PMax<\/td><td>\u83b7\u53d6\u6d41\u91cf<\/td><td>50%<\/td><\/tr>
\n<tr><td>\u5e95\u90e8\uff08\u8f6c\u5316\uff09<\/td><td>RLSA + \u8d2d\u7269\u5e7f\u544a<\/td><td>\u4fc3\u8fdb\u8f6c\u5316<\/td><td>20%<\/td><\/tr>
\n<tr><td>\u552e\u540e\uff08\u590d\u8d2d\uff09<\/td><td>\u5ba2\u6237\u5339\u914d + \u518d\u8425\u9500<\/td><td>\u5ba2\u6237\u7559\u5b58<\/td><td>10%<\/td><\/tr>
\n<\/table><\/p>\n

<h3>\u518d\u8425\u9500\u5728\u6f0f\u6597\u4e2d\u7684\u4f4d\u7f6e<\/h3>
\n<p>\u518d\u8425\u9500\u8986\u76d6\u6574\u4e2a\u6f0f\u6597\uff1a<\/p>
\n<ul>
\n<li>\u9876\u90e8\uff1aSimilar Audiences\u83b7\u53d6\u65b0\u5ba2\u6237<\/li>
\n<li>\u4e2d\u90e8\uff1aRLSA\u5bf9\u7f51\u7ad9\u8bbf\u5ba2\u63d0\u9ad8\u51fa\u4ef7<\/li>
\n<li>\u5e95\u90e8\uff1a\u52a8\u6001\u518d\u8425\u9500\u633d\u56de\u8d2d\u7269\u8f66\u653e\u5f03\u8005<\/li>
\n<li>\u552e\u540e\uff1a\u5ba2\u6237\u5339\u914d\u4fc3\u8fdb\u590d\u8d2d<\/li>
\n<\/ul><\/p>\n

<h2>\u603b\u7ed3<\/h2><\/p>\n

<p>\u518d\u8425\u9500\u662fGoogle Ads\u4e2dROI\u6700\u9ad8\u7684\u7b56\u7565\u4e4b\u4e00\u3002\u5bf9\u4e8e\u7535\u5546\uff0c\u52a8\u6001\u518d\u8425\u9500\u662f\u5fc5\u505a\u9879\uff0c\u53ef\u4ee5\u627e\u56de10%-30%\u7684\u6d41\u5931\u5ba2\u6237\u3002RLSA\u7ed3\u5408\u641c\u7d22\u610f\u56fe\u548c\u5386\u53f2\u884c\u4e3a\uff0c\u662f\u9ad8\u4ef7\u503c\u8f6c\u5316\u7684\u5229\u5668\u3002\u5ba2\u6237\u5339\u914d\u7528\u4e8e\u590d\u8d2d\u548cVIP\u63a8\u5e7f\uff0cSimilar Audiences\u7528\u4e8e\u83b7\u53d6\u65b0\u5ba2\u6237\u3002\u6838\u5fc3\u5efa\u8bae\uff1a\u5206\u5c42\u521b\u5efa\u5217\u8868\uff08\u4e0d\u8981\u4e00\u4e2a\u5927\u5217\u8868\uff09\u3001\u4f7f\u7528\u52a8\u6001\u518d\u8425\u9500\uff08\u7535\u5546\u5fc5\u5907\uff09\u3001\u63a7\u5236\u9891\u6b21\uff08\u907f\u514d\u75b2\u52b3\uff09\u3001\u6392\u9664\u5df2\u8f6c\u5316\u7528\u6237\u3001\u5b9a\u671f\u66f4\u6362\u7d20\u6750\u3002\u518d\u8425\u9500\u4e0d\u662f\u72ec\u7acb\u7684\u5e7f\u544a\u7cfb\u5217\uff0c\u800c\u662f\u5168\u6f0f\u6597\u7b56\u7565\u7684\u91cd\u8981\u73af\u8282\uff0c\u548c\u641c\u7d22\u5e7f\u544a\u3001PMax\u534f\u540c\u4f7f\u7528\uff0c\u5f62\u6210\u5b8c\u6574\u7684\u7528\u6237\u65c5\u7a0b\u8986\u76d6\u3002<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

Google Ads\u518d\u8425\u9500\u7b56\u7565\u5b8c\u5168\u6307\u5357\uff1a\u6807\u51c6\u518d\u8425\u9500\u3001\u52a8\u6001\u518d\u8425\u9500\u3001RLSA\u3001\u5ba2\u6237\u5339\u914d\u3001Similar Audiences\uff0c\u627e\u56de\u6d41\u5931\u5ba2\u6237\u63d0\u5347\u8f6c\u5316\u7684\u5b9e\u6218\u65b9\u6cd5\u3002<\/p>\n","protected":false},"author":1,"featured_media":337,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1"],"yoast_head":"\nGoogle Ads\u518d\u8425\u9500\u7b56\u7565\uff1a\u627e\u56de\u6d41\u5931\u5ba2\u6237\u63d0\u5347\u8f6c\u5316\u7387 - AdROI \u5b9e\u6218\u793e<\/title>\n<meta name=\"description\" content=\"Google Ads\u518d\u8425\u9500\u7b56\u7565\u5b8c\u5168\u6307\u5357\uff1a\u6807\u51c6\u518d\u8425\u9500\u3001\u52a8\u6001\u518d\u8425\u9500\u3001RLSA\u3001\u5ba2\u6237\u5339\u914d\u3001Similar Audiences\uff0c\u627e\u56de\u6d41\u5931\u5ba2\u6237\u63d0\u5347\u8f6c\u5316\u7684\u5b9e\u6218\u65b9\u6cd5\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adwareroi.com\/index.php\/2026\/08\/17\/google-ads-remarketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads\u518d\u8425\u9500\u7b56\u7565\uff1a\u627e\u56de\u6d41\u5931\u5ba2\u6237\u63d0\u5347\u8f6c\u5316\u7387 - AdROI \u5b9e\u6218\u793e\" \/>\n<meta property=\"og:description\" content=\"Google Ads\u518d\u8425\u9500\u7b56\u7565\u5b8c\u5168\u6307\u5357\uff1a\u6807\u51c6\u518d\u8425\u9500\u3001\u52a8\u6001\u518d\u8425\u9500\u3001RLSA\u3001\u5ba2\u6237\u5339\u914d\u3001Similar Audiences\uff0c\u627e\u56de\u6d41\u5931\u5ba2\u6237\u63d0\u5347\u8f6c\u5316\u7684\u5b9e\u6218\u65b9\u6cd5\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adwareroi.com\/index.php\/2026\/08\/17\/google-ads-remarketing-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"AdROI \u5b9e\u6218\u793e\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-17T11:31:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-17T11:57:56+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/adwareroi.com\/wp-content\/uploads\/2026\/08\/ly_ai_6a82f13398eea4.29731927.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1152\" \/>\n\t<meta property=\"og:image:height\" content=\"864\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"AdROI\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Google Ads\u518d\u8425\u9500\u7b56\u7565\uff1a\u627e\u56de\u6d41\u5931\u5ba2\u6237\u63d0\u5347\u8f6c\u5316\u7387 - AdROI \u5b9e\u6218\u793e\" \/>\n<meta name=\"twitter:description\" content=\"Google Ads\u518d\u8425\u9500\u7b56\u7565\u5b8c\u5168\u6307\u5357\uff1a\u6807\u51c6\u518d\u8425\u9500\u3001\u52a8\u6001\u518d\u8425\u9500\u3001RLSA\u3001\u5ba2\u6237\u5339\u914d\u3001Similar Audiences\uff0c\u627e\u56de\u6d41\u5931\u5ba2\u6237\u63d0\u5347\u8f6c\u5316\u7684\u5b9e\u6218\u65b9\u6cd5\u3002\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"AdROI\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/adwareroi.com\\\/index.php\\\/2026\\\/08\\\/17\\\/google-ads-remarketing-strategy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/adwareroi.com\\\/index.php\\\/2026\\\/08\\\/17\\\/google-ads-remarketing-strategy\\\/\"},\"author\":{\"name\":\"AdROI\",\"@id\":\"https:\\\/\\\/adwareroi.com\\\/#\\\/schema\\\/person\\\/8315b9326ca43c29bf848724955bad48\"},\"headline\":\"Google Ads\u518d\u8425\u9500\u7b56\u7565\uff1a\u627e\u56de\u6d41\u5931\u5ba2\u6237\u63d0\u5347\u8f6c\u5316\u7387\",\"datePublished\":\"2026-08-17T11:31:56+00:00\",\"dateModified\":\"2026-08-17T11:57:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/adwareroi.com\\\/index.php\\\/2026\\\/08\\\/17\\\/google-ads-remarketing-strategy\\\/\"},\"wordCount\":3287,\"image\":{\"@id\":\"https:\\\/\\\/adwareroi.com\\\/index.php\\\/2026\\\/08\\\/17\\\/google-ads-remarketing-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/adwareroi.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/ly_ai_6a82f13398eea4.29731927.jpg\",\"articleSection\":[\"\u4e9a\u9a6c\u900a\u5e7f\u544a\"],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/adwareroi.com\\\/index.php\\\/2026\\\/08\\\/17\\\/google-ads-remarketing-strategy\\\/\",\"url\":\"https:\\\/\\\/adwareroi.com\\\/index.php\\\/2026\\\/08\\\/17\\\/google-ads-remarketing-strategy\\\/\",\"name\":\"Google Ads\u518d\u8425\u9500\u7b56\u7565\uff1a\u627e\u56de\u6d41\u5931\u5ba2\u6237\u63d0\u5347\u8f6c\u5316\u7387 - AdROI \u5b9e\u6218\u793e\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/adwareroi.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/adwareroi.com\\\/index.php\\\/2026\\\/08\\\/17\\\/google-ads-remarketing-strategy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/adwareroi.com\\\/index.php\\\/2026\\\/08\\\/17\\\/google-ads-remarketing-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/adwareroi.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/ly_ai_6a82f13398eea4.29731927.jpg\",\"datePublished\":\"2026-08-17T11:31:56+00:00\",\"dateModified\":\"2026-08-17T11:57:56+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/adwareroi.com\\\/#\\\/schema\\\/person\\\/8315b9326ca43c29bf848724955bad48\"},\"description\":\"Google Ads\u518d\u8425\u9500\u7b56\u7565\u5b8c\u5168\u6307\u5357\uff1a\u6807\u51c6\u518d\u8425\u9500\u3001\u52a8\u6001\u518d\u8425\u9500\u3001RLSA\u3001\u5ba2\u6237\u5339\u914d\u3001Similar Audiences\uff0c\u627e\u56de\u6d41\u5931\u5ba2\u6237\u63d0\u5347\u8f6c\u5316\u7684\u5b9e\u6218\u65b9\u6cd5\u3002\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/adwareroi.com\\\/index.php\\\/2026\\\/08\\\/17\\\/google-ads-remarketing-strategy\\\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/adwareroi.com\\\/index.php\\\/2026\\\/08\\\/17\\\/google-ads-remarketing-strategy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/adwareroi.com\\\/index.php\\\/2026\\\/08\\\/17\\\/google-ads-remarketing-strategy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/adwareroi.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/ly_ai_6a82f13398eea4.29731927.jpg\",\"contentUrl\":\"https:\\\/\\\/adwareroi.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/ly_ai_6a82f13398eea4.29731927.jpg\",\"width\":1152,\"height\":864},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/adwareroi.com\\\/index.php\\\/2026\\\/08\\\/17\\\/google-ads-remarketing-strategy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u9996\u9875\",\"item\":\"https:\\\/\\\/adwareroi.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Ads\u518d\u8425\u9500\u7b56\u7565\uff1a\u627e\u56de\u6d41\u5931\u5ba2\u6237\u63d0\u5347\u8f6c\u5316\u7387\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/adwareroi.com\\\/#website\",\"url\":\"https:\\\/\\\/adwareroi.com\\\/\",\"name\":\"AdROI \u5b9e\u6218\u793e\",\"description\":\"AdROI\u5b9e\u6218\u793e\u4e13\u6ce8\u4e9a\u9a6c\u900a\u5e7f\u544a\u4e0e\u8c37\u6b4c\u5e7f\u544a\u6295\u653e\u7b56\u7565\uff0c\u5206\u4eabACoS\\\/TACoS\u5206\u6790\u3001SP\\\/SB\\\/SD\u5e7f\u544a\u7c7b\u578b\u3001\u9884\u7b97\u5206\u914d\u3001\u62a5\u8868\u5206\u6790\u7b49\u5b9e\u6218\u5e72\u8d27\uff0c\u52a9\u4f60\u5e7f\u544aROI\u7ffb\u500d\u3002\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/adwareroi.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/adwareroi.com\\\/#\\\/schema\\\/person\\\/8315b9326ca43c29bf848724955bad48\",\"name\":\"AdROI\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/837ea43518012bd577931d71746d213efff28da44e2d7056da267257fcdcfb65?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/837ea43518012bd577931d71746d213efff28da44e2d7056da267257fcdcfb65?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/837ea43518012bd577931d71746d213efff28da44e2d7056da267257fcdcfb65?s=96&d=mm&r=g\",\"caption\":\"AdROI\"},\"sameAs\":[\"http:\\\/\\\/adwareroi.com\"],\"url\":\"https:\\\/\\\/adwareroi.com\\\/index.php\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Ads\u518d\u8425\u9500\u7b56\u7565\uff1a\u627e\u56de\u6d41\u5931\u5ba2\u6237\u63d0\u5347\u8f6c\u5316\u7387 - AdROI \u5b9e\u6218\u793e","description":"Google Ads\u518d\u8425\u9500\u7b56\u7565\u5b8c\u5168\u6307\u5357\uff1a\u6807\u51c6\u518d\u8425\u9500\u3001\u52a8\u6001\u518d\u8425\u9500\u3001RLSA\u3001\u5ba2\u6237\u5339\u914d\u3001Similar Audiences\uff0c\u627e\u56de\u6d41\u5931\u5ba2\u6237\u63d0\u5347\u8f6c\u5316\u7684\u5b9e\u6218\u65b9\u6cd5\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adwareroi.com\/index.php\/2026\/08\/17\/google-ads-remarketing-strategy\/","og_locale":"zh_CN","og_type":"article","og_title":"Google Ads\u518d\u8425\u9500\u7b56\u7565\uff1a\u627e\u56de\u6d41\u5931\u5ba2\u6237\u63d0\u5347\u8f6c\u5316\u7387 - AdROI \u5b9e\u6218\u793e","og_description":"Google Ads\u518d\u8425\u9500\u7b56\u7565\u5b8c\u5168\u6307\u5357\uff1a\u6807\u51c6\u518d\u8425\u9500\u3001\u52a8\u6001\u518d\u8425\u9500\u3001RLSA\u3001\u5ba2\u6237\u5339\u914d\u3001Similar Audiences\uff0c\u627e\u56de\u6d41\u5931\u5ba2\u6237\u63d0\u5347\u8f6c\u5316\u7684\u5b9e\u6218\u65b9\u6cd5\u3002","og_url":"https:\/\/adwareroi.com\/index.php\/2026\/08\/17\/google-ads-remarketing-strategy\/","og_site_name":"AdROI \u5b9e\u6218\u793e","article_published_time":"2026-08-17T11:31:56+00:00","article_modified_time":"2026-08-17T11:57:56+00:00","og_image":[{"width":1152,"height":864,"url":"http:\/\/adwareroi.com\/wp-content\/uploads\/2026\/08\/ly_ai_6a82f13398eea4.29731927.jpg","type":"image\/jpeg"}],"author":"AdROI","twitter_card":"summary_large_image","twitter_title":"Google Ads\u518d\u8425\u9500\u7b56\u7565\uff1a\u627e\u56de\u6d41\u5931\u5ba2\u6237\u63d0\u5347\u8f6c\u5316\u7387 - AdROI \u5b9e\u6218\u793e","twitter_description":"Google Ads\u518d\u8425\u9500\u7b56\u7565\u5b8c\u5168\u6307\u5357\uff1a\u6807\u51c6\u518d\u8425\u9500\u3001\u52a8\u6001\u518d\u8425\u9500\u3001RLSA\u3001\u5ba2\u6237\u5339\u914d\u3001Similar Audiences\uff0c\u627e\u56de\u6d41\u5931\u5ba2\u6237\u63d0\u5347\u8f6c\u5316\u7684\u5b9e\u6218\u65b9\u6cd5\u3002","twitter_misc":{"\u4f5c\u8005":"AdROI","\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"16 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/adwareroi.com\/index.php\/2026\/08\/17\/google-ads-remarketing-strategy\/#article","isPartOf":{"@id":"https:\/\/adwareroi.com\/index.php\/2026\/08\/17\/google-ads-remarketing-strategy\/"},"author":{"name":"AdROI","@id":"https:\/\/adwareroi.com\/#\/schema\/person\/8315b9326ca43c29bf848724955bad48"},"headline":"Google Ads\u518d\u8425\u9500\u7b56\u7565\uff1a\u627e\u56de\u6d41\u5931\u5ba2\u6237\u63d0\u5347\u8f6c\u5316\u7387","datePublished":"2026-08-17T11:31:56+00:00","dateModified":"2026-08-17T11:57:56+00:00","mainEntityOfPage":{"@id":"https:\/\/adwareroi.com\/index.php\/2026\/08\/17\/google-ads-remarketing-strategy\/"},"wordCount":3287,"image":{"@id":"https:\/\/adwareroi.com\/index.php\/2026\/08\/17\/google-ads-remarketing-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/adwareroi.com\/wp-content\/uploads\/2026\/08\/ly_ai_6a82f13398eea4.29731927.jpg","articleSection":["\u4e9a\u9a6c\u900a\u5e7f\u544a"],"inLanguage":"zh-Hans"},{"@type":"WebPage","@id":"https:\/\/adwareroi.com\/index.php\/2026\/08\/17\/google-ads-remarketing-strategy\/","url":"https:\/\/adwareroi.com\/index.php\/2026\/08\/17\/google-ads-remarketing-strategy\/","name":"Google Ads\u518d\u8425\u9500\u7b56\u7565\uff1a\u627e\u56de\u6d41\u5931\u5ba2\u6237\u63d0\u5347\u8f6c\u5316\u7387 - AdROI \u5b9e\u6218\u793e","isPartOf":{"@id":"https:\/\/adwareroi.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/adwareroi.com\/index.php\/2026\/08\/17\/google-ads-remarketing-strategy\/#primaryimage"},"image":{"@id":"https:\/\/adwareroi.com\/index.php\/2026\/08\/17\/google-ads-remarketing-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/adwareroi.com\/wp-content\/uploads\/2026\/08\/ly_ai_6a82f13398eea4.29731927.jpg","datePublished":"2026-08-17T11:31:56+00:00","dateModified":"2026-08-17T11:57:56+00:00","author":{"@id":"https:\/\/adwareroi.com\/#\/schema\/person\/8315b9326ca43c29bf848724955bad48"},"description":"Google Ads\u518d\u8425\u9500\u7b56\u7565\u5b8c\u5168\u6307\u5357\uff1a\u6807\u51c6\u518d\u8425\u9500\u3001\u52a8\u6001\u518d\u8425\u9500\u3001RLSA\u3001\u5ba2\u6237\u5339\u914d\u3001Similar Audiences\uff0c\u627e\u56de\u6d41\u5931\u5ba2\u6237\u63d0\u5347\u8f6c\u5316\u7684\u5b9e\u6218\u65b9\u6cd5\u3002","breadcrumb":{"@id":"https:\/\/adwareroi.com\/index.php\/2026\/08\/17\/google-ads-remarketing-strategy\/#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adwareroi.com\/index.php\/2026\/08\/17\/google-ads-remarketing-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/adwareroi.com\/index.php\/2026\/08\/17\/google-ads-remarketing-strategy\/#primaryimage","url":"https:\/\/adwareroi.com\/wp-content\/uploads\/2026\/08\/ly_ai_6a82f13398eea4.29731927.jpg","contentUrl":"https:\/\/adwareroi.com\/wp-content\/uploads\/2026\/08\/ly_ai_6a82f13398eea4.29731927.jpg","width":1152,"height":864},{"@type":"BreadcrumbList","@id":"https:\/\/adwareroi.com\/index.php\/2026\/08\/17\/google-ads-remarketing-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u9996\u9875","item":"https:\/\/adwareroi.com\/"},{"@type":"ListItem","position":2,"name":"Google Ads\u518d\u8425\u9500\u7b56\u7565\uff1a\u627e\u56de\u6d41\u5931\u5ba2\u6237\u63d0\u5347\u8f6c\u5316\u7387"}]},{"@type":"WebSite","@id":"https:\/\/adwareroi.com\/#website","url":"https:\/\/adwareroi.com\/","name":"AdROI \u5b9e\u6218\u793e","description":"AdROI\u5b9e\u6218\u793e\u4e13\u6ce8\u4e9a\u9a6c\u900a\u5e7f\u544a\u4e0e\u8c37\u6b4c\u5e7f\u544a\u6295\u653e\u7b56\u7565\uff0c\u5206\u4eabACoS\/TACoS\u5206\u6790\u3001SP\/SB\/SD\u5e7f\u544a\u7c7b\u578b\u3001\u9884\u7b97\u5206\u914d\u3001\u62a5\u8868\u5206\u6790\u7b49\u5b9e\u6218\u5e72\u8d27\uff0c\u52a9\u4f60\u5e7f\u544aROI\u7ffb\u500d\u3002","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adwareroi.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-Hans"},{"@type":"Person","@id":"https:\/\/adwareroi.com\/#\/schema\/person\/8315b9326ca43c29bf848724955bad48","name":"AdROI","image":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/secure.gravatar.com\/avatar\/837ea43518012bd577931d71746d213efff28da44e2d7056da267257fcdcfb65?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/837ea43518012bd577931d71746d213efff28da44e2d7056da267257fcdcfb65?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/837ea43518012bd577931d71746d213efff28da44e2d7056da267257fcdcfb65?s=96&d=mm&r=g","caption":"AdROI"},"sameAs":["http:\/\/adwareroi.com"],"url":"https:\/\/adwareroi.com\/index.php\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/adwareroi.com\/index.php\/wp-json\/wp\/v2\/posts\/336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adwareroi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adwareroi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adwareroi.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adwareroi.com\/index.php\/wp-json\/wp\/v2\/comments?post=336"}],"version-history":[{"count":4,"href":"https:\/\/adwareroi.com\/index.php\/wp-json\/wp\/v2\/posts\/336\/revisions"}],"predecessor-version":[{"id":409,"href":"https:\/\/adwareroi.com\/index.php\/wp-json\/wp\/v2\/posts\/336\/revisions\/409"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adwareroi.com\/index.php\/wp-json\/wp\/v2\/media\/337"}],"wp:attachment":[{"href":"https:\/\/adwareroi.com\/index.php\/wp-json\/wp\/v2\/media?parent=336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adwareroi.com\/index.php\/wp-json\/wp\/v2\/categories?post=336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adwareroi.com\/index.php\/wp-json\/wp\/v2\/tags?post=336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}