{"id":324,"date":"2026-08-17T11:31:16","date_gmt":"2026-08-17T11:31:16","guid":{"rendered":"https:\/\/adwareroi.com\/index.php\/2026\/08\/17\/amazon-dsp-ads-beginners-guide\/"},"modified":"2026-08-17T11:57:21","modified_gmt":"2026-08-17T11:57:21","slug":"amazon-dsp-ads-beginners-guide","status":"publish","type":"post","link":"https:\/\/adwareroi.com\/index.php\/2026\/08\/17\/amazon-dsp-ads-beginners-guide\/","title":{"rendered":"\u4e9a\u9a6c\u900aDSP\u5e7f\u544a\u5165\u95e8\uff1a\u54c1\u724c\u5356\u5bb6\u7684\u8fdb\u9636\u6d41\u91cf\u83b7\u53d6\u65b9\u5f0f"},"content":{"rendered":"

\"\u4e9a\u9a6c\u900aDSP\u5e7f\u544a\u5165\u95e8\uff1a\u54c1\u724c\u5356\u5bb6\u7684\u8fdb\u9636\u6d41\u91cf\u83b7\u53d6\u65b9\u5f0f\"<\/p>\n

\"\u4e9a\u9a6c\u900aDSP\u5e7f\u544a\u5165\u95e8\uff1a\u54c1\u724c\u5356\u5bb6\u7684\u8fdb\u9636\u6d41\u91cf\u83b7\u53d6\u65b9\u5f0f\"<\/p>\n

\"\u4e9a\u9a6c\u900aDSP\u5e7f\u544a\u5165\u95e8\uff1a\u54c1\u724c\u5356\u5bb6\u7684\u8fdb\u9636\u6d41\u91cf\u83b7\u53d6\u65b9\u5f0f\"<\/p>\n

\"\u4e9a\u9a6c\u900aDSP\u5e7f\u544a\u5165\u95e8\uff1a\u54c1\u724c\u5356\u5bb6\u7684\u8fdb\u9636\u6d41\u91cf\u83b7\u53d6\u65b9\u5f0f\"<\/p>\n

<p>\u5f53SP\u3001SB\u3001SD\u5e7f\u544a\u8fbe\u5230\u74f6\u9888\u540e\uff0c\u54c1\u724c\u5356\u5bb6\u4f1a\u8003\u8651\u4e9a\u9a6c\u900aDSP\uff08Demand-Side Platform\uff09\u5e7f\u544a\u3002DSP\u5141\u8bb8\u4f60\u89e6\u8fbe\u4e9a\u9a6c\u900a\u7ad9\u5185\u5916\u7684\u7528\u6237\uff0c\u662f\u54c1\u724c\u5e7f\u544a\u7684"\u6838\u6b66\u5668"\u3002\u4f46DSP\u95e8\u69db\u9ad8\u3001\u9884\u7b97\u5927\u3001\u7b56\u7565\u590d\u6742\uff0c\u672c\u6587\u7cfb\u7edf\u8bb2\u89e3DSP\u5e7f\u544a\u7684\u5165\u95e8\u77e5\u8bc6\u548c\u5b9e\u6218\u7b56\u7565\u3002<\/p><\/p>\n

<h2>\u4e00\u3001\u4ec0\u4e48\u662f\u4e9a\u9a6c\u900aDSP<\/h2><\/p>\n

<h3>1. DSP\u7684\u5b9a\u4e49<\/h3>
\n<p>DSP\uff08Demand-Side Platform\uff09\u662f\u4e9a\u9a6c\u900a\u7684\u7a0b\u5e8f\u5316\u5e7f\u544a\u8d2d\u4e70\u5e73\u53f0\uff0c\u5141\u8bb8\u5e7f\u544a\u4e3b\u901a\u8fc7\u5b9e\u65f6\u7ade\u4ef7\uff08RTB\uff09\u8d2d\u4e70\u5c55\u793a\u5e7f\u544a\u5e93\u5b58\uff0c\u89e6\u8fbe\u4e9a\u9a6c\u900a\u7ad9\u5185\u548c\u7ad9\u5916\u7684\u7528\u6237\u3002<\/p><\/p>\n

<h3>2. DSP\u4e0eSP\/SB\/SD\u7684\u533a\u522b<\/h3>
\n<table>
\n<tr><th>\u7279\u6027<\/th><th>SP\/SB\/SD<\/th><th>DSP<\/th><\/tr>
\n<tr><td>\u6d41\u91cf\u6765\u6e90<\/td><td>\u4e9a\u9a6c\u900a\u7ad9\u5185<\/td><td>\u7ad9\u5185+\u7ad9\u5916<\/td><\/tr>
\n<tr><td>\u5e7f\u544a\u5f62\u5f0f<\/td><td>\u641c\u7d22\u3001\u54c1\u724c\u3001\u5c55\u793a<\/td><td>\u5c55\u793a\u3001\u89c6\u9891<\/td><\/tr>
\n<tr><td>\u8d2d\u4e70\u65b9\u5f0f<\/td><td>\u7ade\u4ef7CPC<\/td><td>CPM\uff08\u5343\u6b21\u5c55\u793a\uff09<\/td><\/tr>
\n<tr><td>\u6700\u4f4e\u9884\u7b97<\/td><td>\u65e0\u8981\u6c42<\/td><td>$35,000+\/\u6708<\/td><\/tr>
\n<tr><td>\u53d7\u4f17\u5b9a\u4f4d<\/td><td>\u5173\u952e\u8bcd\/ASIN<\/td><td>\u884c\u4e3a\/\u5174\u8da3\/Lookalike<\/td><\/tr>
\n<tr><td>\u5f52\u56e0\u5468\u671f<\/td><td>7\u5929\/14\u5929<\/td><td>14\u5929<\/td><\/tr>
\n<tr><td>\u9002\u7528\u5bf9\u8c61<\/td><td>\u6240\u6709\u5356\u5bb6<\/td><td>\u54c1\u724c\u5356\u5bb6\/\u5927\u5356<\/td><\/tr>
\n<\/table><\/p>\n

<h3>3. DSP\u7684\u6838\u5fc3\u4f18\u52bf<\/h3>
\n<ul>
\n<li><strong>\u89e6\u8fbe\u975e\u4e9a\u9a6c\u900a\u7528\u6237\uff1a<\/strong>IMDb\u3001Twitch\u3001Third-party publishers<\/li>
\n<li><strong>\u7cbe\u51c6\u53d7\u4f17\u5b9a\u4f4d\uff1a<\/strong>\u57fa\u4e8e\u8d2d\u4e70\u884c\u4e3a\u3001\u6d4f\u89c8\u884c\u4e3a<\/li>
\n<li><strong>\u8de8\u8bbe\u5907\u89e6\u8fbe\uff1a<\/strong>\u684c\u9762\u3001\u79fb\u52a8\u3001Fire TV\u3001Echo<\/li>
\n<li><strong>\u54c1\u724c\u66dd\u5149\uff1a<\/strong>\u89c6\u9891\u5e7f\u544a\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6<\/li>
\n<li><strong>Lookalike\u53d7\u4f17\uff1a<\/strong>\u627e\u5230\u76f8\u4f3c\u7684\u9ad8\u4ef7\u503c\u7528\u6237<\/li>
\n<\/ul><\/p>\n

<h2>\u4e8c\u3001DSP\u5e7f\u544a\u7c7b\u578b<\/h2><\/p>\n

<h3>1. Display Ads\uff08\u5c55\u793a\u5e7f\u544a\uff09<\/h3>
\n<p>\u6807\u51c6\u7684\u5c55\u793a\u5e7f\u544a\uff0c\u5305\u62ec\u6a2a\u5e45\u3001\u539f\u751f\u5e7f\u544a\u3002<\/p>
\n<ul>
\n<li>\u5c3a\u5bf8\uff1a300×250, 728×90, 160×600, 300×600<\/li>
\n<li>\u4f4d\u7f6e\uff1a\u4e9a\u9a6c\u900a\u7ad9\u5185\u3001IMDb\u3001Twitch\u3001\u7b2c\u4e09\u65b9\u7f51\u7ad9<\/li>
\n<li>\u7528\u9014\uff1a\u54c1\u724c\u66dd\u5149\u3001\u518d\u8425\u9500\u3001\u4ea7\u54c1\u63a8\u5e7f<\/li>
\n<\/ul><\/p>\n

<h3>2. Video Ads\uff08\u89c6\u9891\u5e7f\u544a\uff09<\/h3>
\n<p>\u89c6\u9891\u5e7f\u544a\u5f62\u5f0f\uff0c\u8f6c\u5316\u7387\u548c\u54c1\u724c\u63d0\u5347\u6548\u679c\u6700\u597d\u3002<\/p>
\n<ul>
\n<li><strong>In-stream\uff1a<\/strong>\u89c6\u9891\u524d\/\u4e2d\/\u540e\u63d2\u5165<\/li>
\n<li><strong>Out-stream\uff1a<\/strong>\u975e\u89c6\u9891\u5185\u5bb9\u4e2d\u63d2\u5165<\/li>
\n<li><strong>Twitch\u89c6\u9891\uff1a<\/strong>\u6e38\u620f\u76f4\u64ad\u5e73\u53f0<\/li>
\n<li><strong>OTT\uff08Over-the-top\uff09\uff1a<\/strong>Fire TV\u3001Roku\u7b49<\/li>
\n<\/ul><\/p>\n

<h3>3. Custom Ads\uff08\u81ea\u5b9a\u4e49\u5e7f\u544a\uff09<\/h3>
\n<p>\u5b9a\u5236\u5316\u5e7f\u544a\u4f53\u9a8c\uff0c\u5982\u4e9a\u9a6c\u900a\u9996\u9875 takeover\u3001\u54c1\u724c\u5546\u5e97\u3002<\/p>
\n<ul>
\n<li>\u6210\u672c\u9ad8\uff08$50,000+\uff09<\/li>
\n<li>\u9002\u5408\u5927\u54c1\u724c\u65b0\u54c1\u53d1\u5e03<\/li>
\n<li>\u66dd\u5149\u91cf\u6781\u5927<\/li>
\n<\/ul><\/p>\n

<h2>\u4e09\u3001DSP\u53d7\u4f17\u5b9a\u4f4d<\/h2><\/p>\n

<p>DSP\u6700\u5f3a\u5927\u7684\u529f\u80fd\u662f\u53d7\u4f17\u5b9a\u4f4d\u3002\u4f60\u53ef\u4ee5\u57fa\u4e8e\u4e9a\u9a6c\u900a\u4e30\u5bcc\u7684\u7528\u6237\u884c\u4e3a\u6570\u636e\u7cbe\u51c6\u89e6\u8fbe\u76ee\u6807\u7528\u6237\u3002<\/p><\/p>\n

<h3>1. \u53d7\u4f17\u7c7b\u578b<\/h3><\/p>\n

<h4>\u7c7b\u578bA\uff1aLifestyle\uff08\u751f\u6d3b\u65b9\u5f0f\uff09\u53d7\u4f17<\/h4>
\n<p>\u57fa\u4e8e\u7528\u6237\u957f\u671f\u8d2d\u4e70\u884c\u4e3a\u7684\u5174\u8da3\u6807\u7b7e\uff1a<\/p>
\n<ul>
\n<li>Fitness Enthusiasts\uff08\u5065\u8eab\u7231\u597d\u8005\uff09<\/li>
\n<li>Pet Owners\uff08\u5ba0\u7269\u4e3b\u4eba\uff09<\/li>
\n<li>New Parents\uff08\u65b0\u624b\u7236\u6bcd\uff09<\/li>
\n<li>Tech Early Adopters\uff08\u79d1\u6280\u65e9\u671f\u91c7\u7528\u8005\uff09<\/li>
\n<li>Foodies\uff08\u7f8e\u98df\u7231\u597d\u8005\uff09<\/li>
\n<\/ul>
\n<p><strong>\u9002\u5408\uff1a<\/strong>\u65b0\u54c1\u63a8\u5e7f\u3001\u54c1\u724c\u66dd\u5149<\/p><\/p>\n

<h4>\u7c7b\u578bB\uff1aBehavioral\uff08\u884c\u4e3a\uff09\u53d7\u4f17<\/h4>
\n<p>\u57fa\u4e8e\u7528\u6237\u8fd1\u671f\u7684\u6d4f\u89c8\u548c\u8d2d\u4e70\u884c\u4e3a\uff1a<\/p>
\n<ul>
\n<li>\u8fc7\u53bb30\u5929\u6d4f\u89c8\u7279\u5b9a\u7c7b\u76ee<\/li>
\n<li>\u8fc7\u53bb14\u5929\u52a0\u5165\u8d2d\u7269\u8f66\u672a\u8d2d\u4e70<\/li>
\n<li>\u8d2d\u4e70\u8fc7\u7279\u5b9a\u54c1\u724c\u4ea7\u54c1<\/li>
\n<li>\u641c\u7d22\u8fc7\u7279\u5b9a\u5173\u952e\u8bcd<\/li>
\n<\/ul>
\n<p><strong>\u9002\u5408\uff1a<\/strong>\u7cbe\u51c6\u8f6c\u5316\u3001\u518d\u8425\u9500<\/p><p style="text-align:center"><img src="https:\/\/adwareroi.com\/wp-content\/uploads\/2026\/08\/ly_ai_6a82f10fb84281.98998586.jpg" alt="\u4e9a\u9a6c\u900aDSP\u5e7f\u544a\u5165\u95e8\uff1a\u54c1\u724c\u5356\u5bb6\u7684\u8fdb\u9636\u6d41\u91cf\u83b7\u53d6\u65b9\u5f0f" \/><\/p><p style="text-align:center"><img src="http:\/\/adwareroi.com\/wp-content\/uploads\/2026\/08\/ly_ai_6a82f38c07f0e4.15911525.jpg" alt="\u4e9a\u9a6c\u900aDSP\u5e7f\u544a\u5165\u95e8\uff1a\u54c1\u724c\u5356\u5bb6\u7684\u8fdb\u9636\u6d41\u91cf\u83b7\u53d6\u65b9\u5f0f" \/><\/p><p style="text-align:center"><img src="http:\/\/adwareroi.com\/wp-content\/uploads\/2026\/08\/ly_ai_6a82f38dbb5672.00466078.jpg" alt="\u4e9a\u9a6c\u900aDSP\u5e7f\u544a\u5165\u95e8\uff1a\u54c1\u724c\u5356\u5bb6\u7684\u8fdb\u9636\u6d41\u91cf\u83b7\u53d6\u65b9\u5f0f" \/><\/p><p style="text-align:center"><img src="http:\/\/adwareroi.com\/wp-content\/uploads\/2026\/08\/ly_ai_6a82f38f84a355.58878204.jpg" alt="\u4e9a\u9a6c\u900aDSP\u5e7f\u544a\u5165\u95e8\uff1a\u54c1\u724c\u5356\u5bb6\u7684\u8fdb\u9636\u6d41\u91cf\u83b7\u53d6\u65b9\u5f0f" \/><\/p><p style="text-align:center"><img src="http:\/\/adwareroi.com\/wp-content\/uploads\/2026\/08\/ly_ai_6a82f391ad0045.82308373.jpg" alt="\u4e9a\u9a6c\u900aDSP\u5e7f\u544a\u5165\u95e8\uff1a\u54c1\u724c\u5356\u5bb6\u7684\u8fdb\u9636\u6d41\u91cf\u83b7\u53d6\u65b9\u5f0f" \/><\/p><p style="text-align:center"><img src="https:\/\/adwareroi.com\/wp-content\/uploads\/2026\/08\/ly_ai_6a82f111a94eb2.11436021.jpg" alt="\u4e9a\u9a6c\u900aDSP\u5e7f\u544a\u5165\u95e8\uff1a\u54c1\u724c\u5356\u5bb6\u7684\u8fdb\u9636\u6d41\u91cf\u83b7\u53d6\u65b9\u5f0f" \/><\/p><p style="text-align:center"><img src="https:\/\/adwareroi.com\/wp-content\/uploads\/2026\/08\/ly_ai_6a82f112ba0770.79609628.jpg" alt="\u4e9a\u9a6c\u900aDSP\u5e7f\u544a\u5165\u95e8\uff1a\u54c1\u724c\u5356\u5bb6\u7684\u8fdb\u9636\u6d41\u91cf\u83b7\u53d6\u65b9\u5f0f" \/><\/p><p style="text-align:center"><img src="https:\/\/adwareroi.com\/wp-content\/uploads\/2026\/08\/ly_ai_6a82f1149d1216.13957305.jpg" alt="\u4e9a\u9a6c\u900aDSP\u5e7f\u544a\u5165\u95e8\uff1a\u54c1\u724c\u5356\u5bb6\u7684\u8fdb\u9636\u6d41\u91cf\u83b7\u53d6\u65b9\u5f0f" \/><\/p><\/p>\n

<h4>\u7c7b\u578bC\uff1aContextual\uff08\u4e0a\u4e0b\u6587\uff09\u53d7\u4f17<\/h4>
\n<p>\u57fa\u4e8e\u7528\u6237\u5f53\u524d\u6d4f\u89c8\u7684\u5185\u5bb9\uff1a<\/p>
\n<ul>
\n<li>\u6b63\u5728\u6d4f\u89c8\u5065\u8eab\u5185\u5bb9<\/li>
\n<li>\u6b63\u5728\u6d4f\u89c8\u5ba0\u7269\u5185\u5bb9<\/li>
\n<li>\u6b63\u5728\u6d4f\u89c8\u79d1\u6280\u8bc4\u6d4b<\/li>
\n<\/ul>
\n<p><strong>\u9002\u5408\uff1a<\/strong>\u76f8\u5173\u6027\u9ad8\u7684\u4ea7\u54c1\u63a8\u5e7f<\/p><\/p>\n

<h4>\u7c7b\u578bD\uff1aLookalike\uff08\u76f8\u4f3c\uff09\u53d7\u4f17<\/h4>
\n<p>\u57fa\u4e8e\u73b0\u6709\u5ba2\u6237\u627e\u5230\u76f8\u4f3c\u7528\u6237\uff1a<\/p>
\n<ul>
\n<li>\u79cd\u5b50\u7528\u6237\uff1a\u8d2d\u4e70\u8fc7\u4f60\u4ea7\u54c1\u7684\u7528\u6237<\/li>
\n<li>\u7cfb\u7edf\u627e\u5230\u884c\u4e3a\u76f8\u4f3c\u7684\u6f5c\u5728\u7528\u6237<\/li>
\n<li>\u6269\u5927\u89e6\u8fbe\u8303\u56f4<\/li>
\n<\/ul>
\n<p><strong>\u9002\u5408\uff1a<\/strong>\u6269\u5927\u5ba2\u6237\u7fa4<\/p><\/p>\n

<h4>\u7c7b\u578bE\uff1aRetargeting\uff08\u518d\u8425\u9500\uff09\u53d7\u4f17<\/h4>
\n<ul>
\n<li>\u6d4f\u89c8\u8fc7\u4f60\u4ea7\u54c1\u8be6\u60c5\u9875<\/li>
\n<li>\u52a0\u5165\u8d2d\u7269\u8f66\u672a\u8d2d\u4e70<\/li>
\n<li>\u8d2d\u4e70\u8fc7\u4f60\u7684\u4ea7\u54c1\uff08\u590d\u8d2d\uff09<\/li>
\n<li>\u8d2d\u4e70\u8fc7\u7ade\u54c1\u4ea7\u54c1<\/li>
\n<\/ul>
\n<p><strong>\u9002\u5408\uff1a<\/strong>\u633d\u56de\u6d41\u5931\u5ba2\u6237\u3001\u590d\u8d2d<\/p><\/p>\n

<h3>2. \u53d7\u4f17\u7ec4\u5408\u7b56\u7565<\/h3>
\n<table>
\n<tr><th>\u76ee\u6807<\/th><th>\u4e3b\u53d7\u4f17<\/th><th>\u8865\u5145\u53d7\u4f17<\/th><\/tr>
\n<tr><td>\u65b0\u54c1\u63a8\u5e7f<\/td><td>Lifestyle<\/td><td>Lookalike<\/td><\/tr>
\n<tr><td>\u63d0\u5347\u8f6c\u5316<\/td><td>Behavioral<\/td><td>Retargeting<\/td><\/tr>
\n<tr><td>\u54c1\u724c\u66dd\u5149<\/td><td>Lifestyle<\/td><td>Contextual<\/td><\/tr>
\n<tr><td>\u7ade\u54c1\u62a2\u593a<\/td><td>\u7ade\u54c1\u8d2d\u4e70\u8005<\/td><td>Lookalike<\/td><\/tr>
\n<tr><td>\u5ba2\u6237\u590d\u8d2d<\/td><td>\u73b0\u6709\u5ba2\u6237<\/td><td>Behavioral<\/td><\/tr>
\n<\/table><\/p>\n

<h2>\u56db\u3001DSP\u5e7f\u544a\u7b56\u7565<\/h2><\/p>\n

<h3>\u7b56\u75651\uff1a\u5168\u6f0f\u6597\u5e7f\u544a<\/h3>
\n<p>\u7ed3\u5408\u4e0d\u540c\u5e7f\u544a\u7c7b\u578b\u8986\u76d6\u6574\u4e2a\u7528\u6237\u65c5\u7a0b\uff1a<\/p>
\n<table>
\n<tr><th>\u6f0f\u6597\u9636\u6bb5<\/th><th>\u5e7f\u544a\u76ee\u6807<\/th><th>\u5e7f\u544a\u7c7b\u578b<\/th><th>\u53d7\u4f17<\/th><\/tr>
\n<tr><td>\u9876\u90e8\uff08\u8ba4\u77e5\uff09<\/td><td>\u54c1\u724c\u66dd\u5149<\/td><td>Video + Display<\/td><td>Lifestyle + Lookalike<\/td><\/tr>
\n<tr><td>\u4e2d\u90e8\uff08\u8003\u8651\uff09<\/td><td>\u4ea7\u54c1\u4ecb\u7ecd<\/td><td>Display<\/td><td>Behavioral + Contextual<\/td><\/tr>
\n<tr><td>\u5e95\u90e8\uff08\u8f6c\u5316\uff09<\/td><td>\u4fc3\u8fdb\u8d2d\u4e70<\/td><td>Display<\/td><td>Retargeting<\/td><\/tr>
\n<tr><td>\u552e\u540e\uff08\u590d\u8d2d\uff09<\/td><td>\u5ba2\u6237\u7559\u5b58<\/td><td>Display<\/td><td>\u73b0\u6709\u5ba2\u6237<\/td><\/tr>
\n<\/table><\/p>\n

<h3>\u7b56\u75652\uff1a\u7ade\u54c1\u622a\u6d41<\/h3>
\n<p>\u89e6\u8fbe\u8d2d\u4e70\u8fc7\u7ade\u54c1\u7684\u7528\u6237\uff1a<\/p>
\n<ol>
\n<li>\u9009\u62e93-5\u4e2a\u4e3b\u8981\u7ade\u54c1<\/li>
\n<li>\u5b9a\u4f4d\u8fc7\u53bb90\u5929\u8d2d\u4e70\u8fc7\u8fd9\u4e9b\u7ade\u54c1\u7684\u7528\u6237<\/li>
\n<li>\u5c55\u793a\u4f60\u7684\u4ea7\u54c1\u5dee\u5f02\u5316\u5356\u70b9<\/li>
\n<li>\u63d0\u4f9bCoupon\u5438\u5f15\u8f6c\u5316<\/li>
\n<\/ol><\/p>\n

<h3>\u7b56\u75653\uff1a\u65b0\u54c1\u51b7\u542f\u52a8<\/h3>
\n<p>\u5229\u7528DSP\u52a0\u901f\u65b0\u54c1\u63a8\u5e7f\uff1a<\/p>
\n<ol>
\n<li>Lookalike\u53d7\u4f17\uff1a\u57fa\u4e8e\u73b0\u6709\u7206\u6b3e\u5ba2\u6237\u627e\u76f8\u4f3c\u7528\u6237<\/li>
\n<li>Lifestyle\u53d7\u4f17\uff1a\u89e6\u8fbe\u76ee\u6807\u5174\u8da3\u4eba\u7fa4<\/li>
\n<li>Retargeting\uff1a\u518d\u6b21\u89e6\u8fbe\u6d4f\u89c8\u8fc7\u65b0\u54c1\u4f46\u672a\u8d2d\u4e70\u7684\u7528\u6237<\/li>
\n<li>\u89c6\u9891\u5e7f\u544a\uff1a\u5f3a\u5316\u65b0\u54c1\u8ba4\u77e5<\/li>
\n<\/ol><\/p>\n

<h3>\u7b56\u75654\uff1a\u5b63\u8282\u6027\u63a8\u5e7f<\/h3>
\n<p>\u63d0\u524d\u9884\u70ed\u5b63\u8282\u6027\u4ea7\u54c1\uff1a<\/p>
\n<ul>
\n<li>\u65fa\u5b63\u524d60\u5929\uff1a\u5f00\u542fDSP\u54c1\u724c\u66dd\u5149<\/li>
\n<li>\u65fa\u5b63\u524d30\u5929\uff1a\u52a0\u5165Retargeting\u4fc3\u8fdb\u8f6c\u5316<\/li>
\n<li>\u65fa\u5b63\u671f\u95f4\uff1a\u52a0\u5927\u9884\u7b97\uff0c\u6700\u5927\u5316\u8f6c\u5316<\/li>
\n<li>\u65fa\u5b63\u540e\uff1a\u590d\u8d2d\u53d7\u4f17\uff0c\u5ef6\u7eed\u9500\u552e<\/li>
\n<\/ul><\/p>\n

<h2>\u4e94\u3001DSP\u9884\u7b97\u548c\u51fa\u4ef7<\/h2><\/p>\n

<h3>1. \u6700\u4f4e\u9884\u7b97<\/h3>
\n<p>DSP\u5e7f\u544a\u7684\u6700\u4f4e\u9884\u7b97\u662f$35,000\/\u6708\uff08\u4e9a\u9a6c\u900a\u5b98\u65b9\u8981\u6c42\uff09\uff0c\u901a\u5e38\u901a\u8fc7KDP\u6216MCN\u7ba1\u7406\u3002<\/p><\/p>\n

<h3>2. \u9884\u7b97\u5206\u914d\u5efa\u8bae<\/h3>
\n<table>
\n<tr><th>\u5e7f\u544a\u7c7b\u578b<\/th><th>\u9884\u7b97\u5360\u6bd4<\/th><th>\u8bf4\u660e<\/th><\/tr>
\n<tr><td>Video Ads<\/td><td>40%-50%<\/td><td>\u54c1\u724c\u5efa\u8bbe\u4e3b\u529b<\/td><\/tr>
\n<tr><td>Display Ads<\/td><td>30%-40%<\/td><td>\u8f6c\u5316\u548c\u518d\u8425\u9500<\/td><\/tr>
\n<tr><td>Retargeting<\/td><td>10%-20%<\/td><td>\u633d\u56de\u6d41\u5931\u5ba2\u6237<\/td><\/tr>
\n<\/table><\/p>\n

<h3>3. \u51fa\u4ef7\u7b56\u7565<\/h3>
\n<p>DSP\u4f7f\u7528CPM\u51fa\u4ef7\uff08\u6bcf\u5343\u6b21\u5c55\u793a\u6210\u672c\uff09\uff1a<\/p>
\n<table>
\n<tr><th>\u5e7f\u544a\u7c7b\u578b<\/th><th>CPM\u8303\u56f4<\/th><th>\u8bf4\u660e<\/th><\/tr>
\n<tr><td>Display Ads<\/td><td>$5-$15<\/td><td>\u57fa\u7840\u5c55\u793a<\/td><\/tr>
\n<tr><td>Video Ads<\/td><td>$15-$35<\/td><td>\u89c6\u9891\u5e7f\u544a<\/td><\/tr>
\n<tr><td>OTT Ads<\/td><td>$25-$50<\/td><td>\u8054\u7f51\u7535\u89c6<\/td><\/tr>
\n<tr><td>Twitch<\/td><td>$20-$40<\/td><td>\u6e38\u620f\u5e73\u53f0<\/td><\/tr>
\n<\/table><\/p>\n

<h2>\u516d\u3001DSP\u6548\u679c\u8861\u91cf<\/h2><\/p>\n

<h3>1. \u5173\u952e\u6307\u6807<\/h3>
\n<table>
\n<tr><th>\u6307\u6807<\/th><th>\u8bf4\u660e<\/th><th>\u76ee\u6807\u503c<\/th><\/tr>
\n<tr><td>Impressions<\/td><td>\u5c55\u793a\u6b21\u6570<\/td><td>\u6309\u9884\u7b97<\/td><\/tr>
\n<tr><td>Reach<\/td><td>\u89e6\u8fbe\u72ec\u7acb\u7528\u6237\u6570<\/td><td>\u8d8a\u5927\u8d8a\u597d<\/td><\/tr>
\n<tr><td>Frequency<\/td><td>\u6bcf\u7528\u6237\u770b\u5230\u6b21\u6570<\/td><td>3-7\u6b21<\/td><\/tr>
\n<tr><td>CTR<\/td><td>\u70b9\u51fb\u7387<\/td><td>0.1%-0.5%<\/td><\/tr>
\n<tr><td>Viewability<\/td><td>\u53ef\u89c1\u5c55\u793a\u7387<\/td><td>> 70%<\/td><\/tr>
\n<tr><td>vCPM<\/td><td>\u53ef\u89c1\u5343\u6b21\u5c55\u793a\u6210\u672c<\/td><td>\u8d8a\u4f4e\u8d8a\u597d<\/td><\/tr>
\n<tr><td>ROAS<\/td><td>\u5e7f\u544a\u652f\u51fa\u56de\u62a5<\/td><td>> 3.0<\/td><\/tr>
\n<tr><td>Brand Halo<\/td><td>\u54c1\u724c\u63d0\u5347\u6548\u5e94<\/td><td>\u81ea\u7136\u9500\u91cf\u63d0\u5347<\/td><\/tr>
\n<\/table><\/p>\n

<h3>2. DSP\u7279\u6709\u7684\u5f52\u56e0<\/h3>
\n<p>DSP\u652f\u630114\u5929\u5f52\u56e0\uff08vs SP\u5e7f\u544a\u76847\u5929\uff09\uff1a<\/p>
\n<ul>
\n<li><strong>View-through Conversion\uff1a<\/strong>\u7528\u6237\u770b\u5230\u5e7f\u544a\u672a\u70b9\u51fb\uff0c14\u5929\u5185\u8d2d\u4e70<\/li>
\n<li><strong>Click-through Conversion\uff1a<\/strong>\u7528\u6237\u70b9\u51fb\u5e7f\u544a\uff0c14\u5929\u5185\u8d2d\u4e70<\/li>
\n<\/ul>
\n<p>View-through Conversion\u662fDSP\u7684\u72ec\u7279\u4ef7\u503c\uff0c\u901a\u5e38\u5360DSP\u603b\u8f6c\u5316\u768460%-80%\u3002<\/p><\/p>\n

<h3>3. Brand Halo\u6548\u5e94<\/h3>
\n<p>DSP\u5e7f\u544a\u4f1a\u5e26\u52a8\u81ea\u7136\u9500\u91cf\u589e\u957f\uff08Brand Halo\uff09\uff1a<\/p>
\n<ul>
\n<li>\u54c1\u724c\u8bcd\u641c\u7d22\u91cf\u589e\u52a0<\/li>
\n<li>\u81ea\u7136\u6392\u540d\u63d0\u5347<\/li>
\n<li>\u8be6\u60c5\u9875\u6d41\u91cf\u589e\u52a0<\/li>
\n<li>\u6574\u4f53\u9500\u91cf\u63d0\u5347\uff08\u4e0d\u53ea\u662f\u5e7f\u544a\u9500\u91cf\uff09<\/li>
\n<\/ul><\/p>\n

<h2>\u4e03\u3001DSP\u6295\u653e\u6d41\u7a0b<\/h2><\/p>\n

<h3>\u7b2c1\u6b65\uff1a\u9009\u62e9\u7ba1\u7406\u65b9\u5f0f<\/h3>
\n<table>
\n<tr><th>\u65b9\u5f0f<\/th><th>\u95e8\u69db<\/th><th>\u670d\u52a1\u8d39<\/th><th>\u9002\u5408<\/th><\/tr>
\n<tr><td>Managed Service\uff08\u4e9a\u9a6c\u900a\u4ee3\u6295\uff09<\/td><td>$35,000\/\u6708<\/td><td>\u65e0\u989d\u5916\u8d39\u7528<\/td><td>\u5927\u54c1\u724c<\/td><\/tr>
\n<tr><td>MCN\/Agency\u4ee3\u6295<\/td><td>$10,000-$50,000\/\u6708<\/td><td>10%-20%\u670d\u52a1\u8d39<\/td><td>\u4e2d\u578b\u54c1\u724c<\/td><\/tr>
\n<tr><td>Self-Service\uff08\u81ea\u52a9\uff09<\/td><td>\u65e0<\/td><td>\u9700\u6709DSP\u8d26\u53f7<\/td><td>\u6709\u6280\u672f\u56e2\u961f<\/td><\/tr>
\n<\/table><\/p>\n

<h3>\u7b2c2\u6b65\uff1a\u5236\u5b9a\u5e7f\u544a\u7b56\u7565<\/h3>
\n<ol>
\n<li>\u660e\u786e\u5e7f\u544a\u76ee\u6807\uff08\u54c1\u724c\u66dd\u5149\/\u8f6c\u5316\/\u590d\u8d2d\uff09<\/li>
\n<li>\u9009\u62e9\u76ee\u6807\u53d7\u4f17<\/li>
\n<li>\u51c6\u5907\u5e7f\u544a\u7d20\u6750\uff08\u56fe\u7247\u3001\u89c6\u9891\uff09<\/li>
\n<li>\u8bbe\u5b9a\u9884\u7b97\u548c\u51fa\u4ef7<\/li>
\n<li>\u89c4\u5212\u5e7f\u544a\u6d3b\u52a8\u7ed3\u6784<\/li>
\n<\/ol><\/p>\n

<h3>\u7b2c3\u6b65\uff1a\u7d20\u6750\u51c6\u5907<\/h3>
\n<p>DSP\u5e7f\u544a\u7d20\u6750\u8981\u6c42\uff1a<\/p>
\n<ul>
\n<li><strong>Display\uff1a<\/strong>\u591a\u79cd\u5c3a\u5bf8\uff08300×250, 728×90, 160×600, 300×600, 970×250\uff09<\/li>
\n<li><strong>Video\uff1a<\/strong>15s\/30s\uff0cMP4\u683c\u5f0f\uff0c1920×1080<\/li>
\n<li><strong>Native\uff1a<\/strong>\u6807\u9898+\u56fe\u7247+\u63cf\u8ff0<\/li>
\n<li><strong>\u54c1\u724c\u4e00\u81f4\u6027\uff1a<\/strong>\u6240\u6709\u7d20\u6750\u4fdd\u6301\u54c1\u724c\u8c03\u6027\u7edf\u4e00<\/li>
\n<\/ul><\/p>\n

<h3>\u7b2c4\u6b65\uff1a\u6295\u653e\u548c\u4f18\u5316<\/h3>
\n<ul>
\n<li><strong>\u524d2\u5468\uff1a<\/strong>\u6570\u636e\u79ef\u7d2f\uff0c\u4e0d\u8c03\u6574<\/li>
\n<li><strong>\u7b2c3\u5468\u5f00\u59cb\uff1a<\/strong>\u5206\u6790\u53d7\u4f17\u8868\u73b0\uff0c\u4f18\u5316\u51fa\u4ef7<\/li>
\n<li><strong>\u6bcf\u6708\uff1a<\/strong>\u8bc4\u4f30\u6574\u4f53ROI\uff0c\u8c03\u6574\u7b56\u7565<\/li>
\n<\/ul><\/p>\n

<h2>\u516b\u3001DSP\u5e38\u89c1\u8bef\u533a<\/h2><\/p>\n

<h3>\u8bef\u533a1\uff1a\u7528DSP\u505a\u76f4\u63a5\u8f6c\u5316<\/h3>
\n<p>DSP\u7684\u4f18\u52bf\u662f\u54c1\u724c\u5efa\u8bbe\u548c\u89e6\u8fbe\uff0c\u4e0d\u662f\u76f4\u63a5\u8f6c\u5316\u3002\u671f\u671bDSP\u7acb\u5373\u5e26\u6765\u9500\u91cf\u4f1a\u5931\u671b\u3002DSP\u5e94\u8be5\u548cSP\/SB\/SD\u914d\u5408\uff0c\u5f62\u6210\u5168\u6f0f\u6597\u3002<\/p><\/p>\n

<h3>\u8bef\u533a2\uff1a\u53ea\u6295Retargeting<\/h3>
\n<p>\u5f88\u591a\u5356\u5bb6\u53ea\u6295Retargeting\uff08\u56e0\u4e3a\u8f6c\u5316\u6700\u597d\uff09\uff0c\u4f46\u8fd9\u6837\u65e0\u6cd5\u89e6\u8fbe\u65b0\u7528\u6237\uff0c\u6700\u7ec8\u7528\u6237\u6c60\u67af\u7aed\u3002\u5e94\u8be5\u81f3\u5c1130%\u9884\u7b97\u7528\u4e8e\u65b0\u7528\u6237\u83b7\u53d6\u3002<\/p><\/p>\n

<h3>\u8bef\u533a3\uff1a\u9891\u7387\u8fc7\u9ad8<\/h3>
\n<p>\u540c\u4e00\u7528\u6237\u770b\u5230\u5e7f\u544a\u8d85\u8fc77\u6b21\u4f1a\u75b2\u52b3\uff0c\u53cd\u800c\u4ea7\u751f\u53cd\u611f\u3002\u5efa\u8bae\u9891\u7387\u63a7\u5236\u57283-7\u6b21\u3002<\/p><\/p>\n

<h3>\u8bef\u533a4\uff1a\u5ffd\u7565Brand Halo<\/h3>
\n<p>\u53ea\u770bDSP\u76f4\u63a5\u5e26\u6765\u7684\u9500\u91cf\uff0c\u5ffd\u7565\u4e86\u5bf9\u81ea\u7136\u9500\u91cf\u548c\u54c1\u724c\u8bcd\u641c\u7d22\u7684\u63d0\u5347\u3002\u5e94\u8be5\u7efc\u5408\u8bc4\u4f30DSP\u7684\u6574\u4f53\u4ef7\u503c\u3002<\/p><\/p>\n

<h3>\u8bef\u533a5\uff1a\u9884\u7b97\u592a\u5c11<\/h3>
\n<p>DSP\u662f\u89c4\u6a21\u5316\u5e7f\u544a\uff0c\u9884\u7b97\u592a\u5c11\uff08\u4f4e\u4e8e$10,000\/\u6708\uff09\u6548\u679c\u4e0d\u660e\u663e\u3002\u5efa\u8bae\u81f3\u5c11$15,000\/\u6708\u624d\u80fd\u770b\u5230\u6548\u679c\u3002<\/p><\/p>\n

<h2>\u4e5d\u3001DSP\u548cSP\/SB\/SD\u7684\u534f\u540c<\/h2><\/p>\n

<h3>\u5168\u6f0f\u6597\u534f\u540c\u6a21\u578b<\/h3>
\n<table>
\n<tr><th>\u9636\u6bb5<\/th><th>\u5e7f\u544a\u7c7b\u578b<\/th><th>\u76ee\u6807<\/th><th>\u9884\u7b97\u5360\u6bd4<\/th><\/tr>
\n<tr><td>\u8ba4\u77e5<\/td><td>DSP Video<\/td><td>\u54c1\u724c\u66dd\u5149<\/td><td>30%<\/td><\/tr>
\n<tr><td>\u8003\u8651<\/td><td>DSP Display + SB<\/td><td>\u4ea7\u54c1\u8ba4\u77e5<\/td><td>25%<\/td><\/tr>
\n<tr><td>\u8f6c\u5316<\/td><td>SP + SD<\/td><td>\u76f4\u63a5\u9500\u552e<\/td><td>35%<\/td><\/tr>
\n<tr><td>\u590d\u8d2d<\/td><td>DSP Retargeting<\/td><td>\u5ba2\u6237\u7559\u5b58<\/td><td>10%<\/td><\/tr>
\n<\/table><\/p>\n

<h3>\u534f\u540c\u6848\u4f8b<\/h3>
\n<p>\u67d0\u54c1\u724c\u7684\u5e7f\u544a\u7ec4\u5408\uff1a<\/p>
\n<ul>
\n<li>DSP Video\uff1a\u89e6\u8fbeLifestyle\u53d7\u4f17\uff0c\u5efa\u7acb\u54c1\u724c\u8ba4\u77e5<\/li>
\n<li>SB Brand Search\uff1a\u6355\u83b7\u54c1\u724c\u8bcd\u641c\u7d22\u6d41\u91cf<\/li>
\n<li>SP Exact\uff1a\u8f6c\u5316\u6838\u5fc3\u5173\u952e\u8bcd\u641c\u7d22<\/li>
\n<li>SD Retargeting\uff1a\u633d\u56de\u6d4f\u89c8\u8fc7\u8be6\u60c5\u9875\u7684\u7528\u6237<\/li>
\n<li>DSP Retargeting\uff1a\u89e6\u8fbe\u8d2d\u4e70\u8fc7\u4ea7\u54c1\u7684\u7528\u6237\uff0c\u4fc3\u8fdb\u590d\u8d2d<\/li>
\n<\/ul><\/p>\n

<h2>\u5341\u3001DSP\u5e7f\u544a\u662f\u5426\u9002\u5408\u4f60<\/h2><\/p>\n

<h3>\u9002\u5408\u4f7f\u7528DSP\u7684\u5356\u5bb6<\/h3>
\n<ul>
\n<li>\u5e74\u9500\u552e\u989d\u8d85\u8fc7$1,000,000<\/li>
\n<li>\u6709\u54c1\u724c\u5907\u6848<\/li>
\n<li>\u5df2\u7ecf\u4f18\u5316\u597dSP\/SB\/SD\u5e7f\u544a<\/li>
\n<li>\u9884\u7b97\u5145\u8db3\uff08\u6bcf\u6708$15,000+\uff09<\/li>
\n<li>\u6709\u957f\u671f\u54c1\u724c\u5efa\u8bbe\u76ee\u6807<\/li>
\n<\/ul><\/p>\n

<h3>\u6682\u4e0d\u9002\u5408DSP\u7684\u5356\u5bb6<\/h3>
\n<ul>
\n<li>\u65b0\u54c1\u51b7\u542f\u52a8\u671f\uff08\u5148\u628aListing\u505a\u597d\uff09<\/li>
\n<li>\u9884\u7b97\u6709\u9650\uff08\u5148\u4f18\u5316SP\u5e7f\u544a\uff09<\/li>
\n<li>\u65e0\u54c1\u724c\u5907\u6848<\/li>
\n<li>\u77ed\u671fROI\u5bfc\u5411<\/li>
\n<li>\u7f3a\u4e4f\u5e7f\u544a\u7ba1\u7406\u80fd\u529b<\/li>
\n<\/ul><\/p>\n

<h2>\u603b\u7ed3<\/h2><\/p>\n

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