{"id":249,"date":"2026-08-15T06:01:28","date_gmt":"2026-08-15T06:01:28","guid":{"rendered":"https:\/\/adwareroi.com\/index.php\/2026\/08\/15\/amazon-dsp-ads-complete-guide\/"},"modified":"2026-08-15T06:01:46","modified_gmt":"2026-08-15T06:01:46","slug":"amazon-dsp-ads-complete-guide","status":"publish","type":"post","link":"https:\/\/adwareroi.com\/index.php\/2026\/08\/15\/amazon-dsp-ads-complete-guide\/","title":{"rendered":"\u4e9a\u9a6c\u900aDSP\u5e7f\u544a\u6295\u653e\u5b8c\u5168\u6307\u5357\uff1a\u5c55\u793a\u5e7f\u544a+\u53d7\u4f17\u5b9a\u5411\u5b9e\u6218"},"content":{"rendered":"<p>\u4e9a\u9a6c\u900aDSP\uff08Demand Side Platform\uff09\u662f\u4e9a\u9a6c\u900a\u7684\u7a0b\u5e8f\u5316\u5e7f\u544a\u7cfb\u7edf\uff0c\u5141\u8bb8\u54c1\u724c\u5728\u4e9a\u9a6c\u900a\u7ad9\u5185\u548c\u7ad9\u5916\u8fdb\u884c\u5927\u89c4\u6a21\u5c55\u793a\u5e7f\u544a\u6295\u653e\u3002\u76f8\u6bd4SP\u548cSB\u5e7f\u544a\uff0cDSP\u7684\u8986\u76d6\u8303\u56f4\u66f4\u5e7f\uff0c\u80fd\u591f\u89e6\u8fbe\u4e9a\u9a6c\u900a\u641c\u7d22\u548c\u8be6\u60c5\u9875\u4e4b\u5916\u7684\u7528\u6237\u3002\u672c\u6587\u7cfb\u7edf\u8bb2\u89e3\u4e9a\u9a6c\u900aDSP\u5e7f\u544a\u7684\u5b8c\u6574\u6295\u653e\u6d41\u7a0b\u548c\u4f18\u5316\u65b9\u6cd5\u3002<\/p>\n<h2>\u4e00\u3001\u4ec0\u4e48\u662f\u4e9a\u9a6c\u900aDSP<\/h2>\n<p>DSP\uff08\u9700\u6c42\u65b9\u5e73\u53f0\uff09\u662f\u7a0b\u5e8f\u5316\u5e7f\u544a\u8d2d\u4e70\u7684\u5de5\u5177\u3002\u5e7f\u544a\u4e3b\u901a\u8fc7DSP\u8bbe\u7f6e\u9884\u7b97\u3001\u53d7\u4f17\u3001\u51fa\u4ef7\uff0c\u7cfb\u7edf\u81ea\u52a8\u5728\u5e7f\u544a\u4ea4\u6613\u5e73\u53f0\u4e0a\u7ade\u62cd\u5c55\u793a\u673a\u4f1a\u3002<\/p>\n<p><strong>\u4e9a\u9a6c\u900aDSP\u7684\u6838\u5fc3\u4f18\u52bf\uff1a<\/strong><\/p>\n<p style=\"text-align:center\"><img decoding=\"async\" src=\"https:\/\/adwareroi.com\/wp-content\/uploads\/2026\/08\/ly_ai_6a8000c434ad27.51037690.jpg\" alt=\"\u4e9a\u9a6c\u900aDSP\u5e7f\u544a\u6295\u653e\u5b8c\u5168\u6307\u5357\uff1a\u5c55\u793a\u5e7f\u544a+\u53d7\u4f17\u5b9a\u5411\u5b9e\u6218\" \/><\/p>\n<p style=\"text-align:center\"><img decoding=\"async\" src=\"https:\/\/adwareroi.com\/wp-content\/uploads\/2026\/08\/ly_ai_6a8000c65ce397.54803910.jpg\" alt=\"\u4e9a\u9a6c\u900aDSP\u5e7f\u544a\u6295\u653e\u5b8c\u5168\u6307\u5357\uff1a\u5c55\u793a\u5e7f\u544a+\u53d7\u4f17\u5b9a\u5411\u5b9e\u6218\" \/><\/p>\n<p style=\"text-align:center\"><img decoding=\"async\" src=\"https:\/\/adwareroi.com\/wp-content\/uploads\/2026\/08\/ly_ai_6a8000c88c8009.95056476.jpg\" alt=\"\u4e9a\u9a6c\u900aDSP\u5e7f\u544a\u6295\u653e\u5b8c\u5168\u6307\u5357\uff1a\u5c55\u793a\u5e7f\u544a+\u53d7\u4f17\u5b9a\u5411\u5b9e\u6218\" \/><\/p>\n<p style=\"text-align:center\"><img decoding=\"async\" src=\"https:\/\/adwareroi.com\/wp-content\/uploads\/2026\/08\/ly_ai_6a8000ca542ff3.88490225.jpg\" alt=\"\u4e9a\u9a6c\u900aDSP\u5e7f\u544a\u6295\u653e\u5b8c\u5168\u6307\u5357\uff1a\u5c55\u793a\u5e7f\u544a+\u53d7\u4f17\u5b9a\u5411\u5b9e\u6218\" \/><\/p>\n<ul>\n<li><strong>\u7ad9\u5185\u5916\u8986\u76d6\uff1a<\/strong>\u9664\u4e86\u4e9a\u9a6c\u900a\u7ad9\u5185\uff0c\u8fd8\u53ef\u4ee5\u5728IMDb\u3001Twitch\u3001Amazon\u65d7\u4e0bApp\u53ca\u7b2c\u4e09\u65b9\u7f51\u7ad9\u5c55\u793a<\/li>\n<li><strong>\u72ec\u5bb6\u6570\u636e\uff1a<\/strong>\u57fa\u4e8e\u4e9a\u9a6c\u900a\u771f\u5b9e\u8d2d\u7269\u884c\u4e3a\u6570\u636e\u7684\u53d7\u4f17\u5b9a\u5411<\/li>\n<li><strong>\u5168\u94fe\u8def\u8ffd\u8e2a\uff1a<\/strong>\u4ece\u66dd\u5149\u5230\u70b9\u51fb\u5230\u8d2d\u4e70\u7684\u5b8c\u6574\u6570\u636e\u95ed\u73af<\/li>\n<li><strong>\u54c1\u724c\u5b89\u5168\uff1a<\/strong>\u4e9a\u9a6c\u900a\u5ba1\u6838\u5e7f\u544a\u4f4d\uff0c\u786e\u4fdd\u54c1\u724c\u4e0d\u51fa\u73b0\u5728\u4e0d\u5408\u9002\u7684\u5185\u5bb9\u65c1<\/li>\n<\/ul>\n<h2>\u4e8c\u3001DSP\u5e7f\u544a\u9002\u5408\u4ec0\u4e48\u6837\u7684\u5356\u5bb6<\/h2>\n<table>\n<tr>\n<th>\u6307\u6807<\/th>\n<th>\u5efa\u8bae\u95e8\u69db<\/th>\n<\/tr>\n<tr>\n<td>\u54c1\u724c\u5907\u6848<\/td>\n<td>\u5fc5\u987b\uff08Brand Registry 2.0+\uff09<\/td>\n<\/tr>\n<tr>\n<td>\u6708\u5e7f\u544a\u9884\u7b97<\/td>\n<td>$5,000\u4ee5\u4e0a\uff08DSP\u6709\u6700\u4f4e\u6d88\u8d39\u8981\u6c42\uff09<\/td>\n<\/tr>\n<tr>\n<td>ASIN\u6570\u91cf<\/td>\n<td>\u81f3\u5c115\u4e2a\u4ee5\u4e0aSKU<\/td>\n<\/tr>\n<tr>\n<td>\u751f\u547d\u5468\u671f<\/td>\n<td>\u6210\u957f\u671f\u6216\u6210\u719f\u671f\u54c1\u724c<\/td>\n<\/tr>\n<\/table>\n<p>DSP\u4e0d\u9002\u5408\u65b0\u624b\u5356\u5bb6\u3002\u5efa\u8bae\u5148\u628aSP\u548cSB\u5e7f\u544a\u8dd1\u987a\uff0c\u6570\u636e\u79ef\u7d2f\u7a33\u5b9a\u540e\u518d\u8fdb\u5165DSP\u3002<\/p>\n<h2>\u4e09\u3001DSP\u5e7f\u544a\u76845\u79cd\u6295\u653e\u7c7b\u578b<\/h2>\n<h3>1. \u518d\u8425\u9500\uff08Retargeting\uff09<\/h3>\n<p>\u5411\u8bbf\u95ee\u8fc7\u4f60\u4ea7\u54c1\u4f46\u672a\u8d2d\u4e70\u7684\u7528\u6237\u5c55\u793a\u5e7f\u544a\u3002DSP\u6700\u5e38\u7528\u7684\u6295\u653e\u7c7b\u578b\uff0c\u8f6c\u5316\u7387\u6700\u9ad8\u3002<\/p>\n<ul>\n<li>\u5546\u54c1\u8be6\u60c5\u9875\u8bbf\u5ba2<\/li>\n<li>\u8d2d\u7269\u8f66\u653e\u5f03\u8005<\/li>\n<li>\u54c1\u724c\u65d7\u8230\u5e97\u8bbf\u5ba2<\/li>\n<li>\u8fc7\u53bb\u7684\u8d2d\u4e70\u8005\uff08\u4ea4\u53c9\u9500\u552e\/\u590d\u8d2d\uff09<\/li>\n<\/ul>\n<h3>2. \u7c7b\u4f3c\u53d7\u4f17\uff08Lookalike\uff09<\/h3>\n<p>\u57fa\u4e8e\u4f60\u7684\u5ba2\u6237\u7fa4\uff0c\u627e\u5230\u5177\u6709\u76f8\u4f3c\u8d2d\u7269\u7279\u5f81\u7684\u65b0\u7528\u6237\u3002\u6269\u91cf\u5fc5\u5907\u3002<\/p>\n<ul>\n<li>\u8d2d\u4e70\u8005\u76f8\u4f3c\u53d7\u4f17<\/li>\n<li>\u8be6\u60c5\u9875\u8bbf\u5ba2\u76f8\u4f3c\u53d7\u4f17<\/li>\n<li>\u9ad8\u4ef7\u503c\u5ba2\u6237\u76f8\u4f3c\u53d7\u4f17<\/li>\n<\/ul>\n<h3>3. \u573a\u666f\u5b9a\u5411\uff08Contextual\uff09<\/h3>\n<p>\u6839\u636e\u7528\u6237\u6b63\u5728\u6d4f\u89c8\u7684\u5185\u5bb9\u7c7b\u578b\u5c55\u793a\u5e7f\u544a\u3002\u9002\u5408\u54c1\u724c\u8ba4\u77e5\u9636\u6bb5\u3002<\/p>\n<ul>\n<li>\u76f8\u5173\u5546\u54c1\u8be6\u60c5\u9875<\/li>\n<li>\u76f8\u5173\u641c\u7d22\u7ed3\u679c\u9875<\/li>\n<li>\u7279\u5b9a\u5206\u7c7b\u9875<\/li>\n<\/ul>\n<h3>4. \u751f\u6d3b\u65b9\u5f0f\/\u5174\u8da3\u5b9a\u5411\uff08Lifestyle\uff09<\/h3>\n<p>\u57fa\u4e8e\u7528\u6237\u7684\u8d2d\u7269\u5174\u8da3\u548c\u751f\u6d3b\u6807\u7b7e\u5b9a\u5411\u3002\u4e9a\u9a6c\u900a\u6839\u636e\u8d2d\u7269\u5386\u53f2\u5212\u5206\u7684\u4eba\u7fa4\u3002<\/p>\n<ul>\n<li>\u8fd0\u52a8\u7231\u597d\u8005<\/li>\n<li>\u5b9d\u5988\u7fa4\u4f53<\/li>\n<li>\u79d1\u6280\u6570\u7801\u7231\u597d\u8005<\/li>\n<\/ul>\n<h3>5. \u81ea\u6709\u53d7\u4f17\u4e0a\u4f20\uff08CRM Onboarding\uff09<\/h3>\n<p>\u4e0a\u4f20\u4f60\u81ea\u5df1\u7684\u5ba2\u6237\u90ae\u7bb1\/\u624b\u673a\u53f7\u5217\u8868\uff0c\u5339\u914d\u4e9a\u9a6c\u900a\u7528\u6237\u8fdb\u884c\u5b9a\u5411\u6216\u6392\u9664\u3002<\/p>\n<ul>\n<li>\u6392\u9664\u91cd\u590d\u8d2d\u4e70\u7684\u8001\u7528\u6237<\/li>\n<li>\u53ec\u56de\u6d41\u5931\u7528\u6237<\/li>\n<li>\u5411\u5df2\u6709\u90ae\u4ef6\u5217\u8868\u63a8\u9001\u4fc3\u9500<\/li>\n<\/ul>\n<h2>\u56db\u3001DSP\u5e7f\u544a\u51fa\u4ef7\u7b56\u7565<\/h2>\n<h3>1. \u52a8\u6001\u7ade\u4ef7\uff08Dynamic CPM\uff09<\/h3>\n<p>\u7cfb\u7edf\u6839\u636e\u8f6c\u5316\u53ef\u80fd\u6027\u81ea\u52a8\u8c03\u6574\u51fa\u4ef7\u3002\u9002\u5408\u65b0\u624b\u3002<\/p>\n<h3>2. \u56fa\u5b9a\u7ade\u4ef7\uff08Fixed CPM\uff09<\/h3>\n<p>\u4eba\u5de5\u8bbe\u7f6e\u56fa\u5b9a\u7684\u5343\u6b21\u5c55\u793a\u6210\u672c\u3002\u9002\u5408\u7cbe\u7ec6\u63a7\u5236\u7684\u4e13\u4e1a\u5356\u5bb6\u3002<\/p>\n<h3>3. \u6210\u672c\u4e0a\u9650\uff08Cost Cap\uff09<\/h3>\n<p>\u8bbe\u7f6e\u5355\u6b21\u8f6c\u5316\u6210\u672c\u4e0a\u9650\uff0c\u7cfb\u7edf\u5728\u4e0d\u8d85\u8fc7\u8be5\u4e0a\u9650\u7684\u524d\u63d0\u4e0b\u83b7\u53d6\u6700\u5927\u8f6c\u5316\u91cf\u3002<\/p>\n<h2>\u4e94\u3001DSP\u521b\u610f\u7d20\u6750\u7c7b\u578b<\/h2>\n<h3>\u56fe\u7247\u5e7f\u544a<\/h3>\n<ul>\n<li>\u5c3a\u5bf8\uff1a300&#215;250\u3001728&#215;90\u3001160&#215;600\u3001320&#215;50\u7b49<\/li>\n<li>JPG\/PNG\u683c\u5f0f<\/li>\n<li>\u4e0d\u80fd\u6709\u6587\u5b57\uff08\u65b0\u7248\u9650\u5236\uff09<\/li>\n<\/ul>\n<h3>\u89c6\u9891\u5e7f\u544a<\/h3>\n<ul>\n<li>\u65f6\u957f\uff1a6-30\u79d2<\/li>\n<li>\u524d3\u79d2\u5fc5\u987b\u6293\u4f4f\u6ce8\u610f\u529b<\/li>\n<li>15\u79d2\u7248\u672c\u6548\u679c\u6700\u4f73<\/li>\n<\/ul>\n<h3>\u539f\u751f\u5e7f\u544a<\/h3>\n<ul>\n<li>\u81ea\u52a8\u4f7f\u7528\u4f60\u7684ASIN\u56fe\u7247\u548c\u6807\u9898\u7ec4\u5408<\/li>\n<li>CTR\u901a\u5e38\u6bd4\u666e\u901a\u56fe\u7247\u5e7f\u544a\u9ad82-3\u500d<\/li>\n<li>\u63a8\u8350\u65b0\u624b\u4f18\u5148\u4f7f\u7528<\/li>\n<\/ul>\n<h2>\u516d\u3001DSP\u4f18\u5316\u6307\u6807\u4e0e\u65b9\u6cd5<\/h2>\n<h3>\u6838\u5fc3\u6307\u6807<\/h3>\n<table>\n<tr>\n<th>\u6307\u6807<\/th>\n<th>\u8bf4\u660e<\/th>\n<th>\u57fa\u51c6\u503c<\/th>\n<\/tr>\n<tr>\n<td>CTR<\/td>\n<td>\u70b9\u51fb\u7387<\/td>\n<td>0.1%-0.3%<\/td>\n<\/tr>\n<tr>\n<td>CPC<\/td>\n<td>\u6bcf\u6b21\u70b9\u51fb\u6210\u672c<\/td>\n<td>$0.5-$2.0<\/td>\n<\/tr>\n<tr>\n<td>CVR<\/td>\n<td>\u8f6c\u5316\u7387<\/td>\n<td>3%-8%<\/td>\n<\/tr>\n<tr>\n<td>CPE<\/td>\n<td>\u6bcf\u6b21\u8be6\u60c5\u9875\u6d4f\u89c8\u6210\u672c<\/td>\n<td>$0.1-$0.3<\/td>\n<\/tr>\n<tr>\n<td>ROAS<\/td>\n<td>\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387<\/td>\n<td>2X+<\/td>\n<\/tr>\n<\/table>\n<h3>\u4f18\u5316\u6d41\u7a0b<\/h3>\n<ol>\n<li><strong>\u524d2\u5468\uff1a<\/strong>\u79ef\u7d2f\u6570\u636e\uff0c\u4e0d\u505a\u5927\u5e45\u8c03\u6574<\/li>\n<li><strong>\u7b2c3\u5468\uff1a<\/strong>\u6392\u9664CTR\u4f4e\u4e8e0.05%\u7684\u53d7\u4f17<\/li>\n<li><strong>\u7b2c4\u5468\uff1a<\/strong>\u6682\u505cROAS\u4f4e\u4e8e1X\u7684\u5e7f\u544a\u7ec4<\/li>\n<li><strong>\u6bcf\u6708\uff1a<\/strong>\u66f4\u65b0\u521b\u610f\u7d20\u6750\uff0c\u9632\u6b62\u5e7f\u544a\u75b2\u52b3<\/li>\n<\/ol>\n<h2>\u4e03\u3001DSP\u5e38\u89c1\u8bef\u533a<\/h2>\n<ol>\n<li><strong>\u548cSP\u6bd4\u8f83ROAS\uff1a<\/strong>DSP\u662f\u54c1\u724c+\u6548\u679c\u5e76\u91cd\uff0cROAS\u901a\u5e38\u4f4e\u4e8eSP\uff0c\u4f46\u80fd\u5e26\u6765\u65b0\u5ba2<\/li>\n<li><strong>\u9884\u7b97\u8fc7\u5c11\uff1a<\/strong>\u4f4e\u4e8e$5,000\/\u6708\u65e0\u6cd5\u79ef\u7d2f\u8db3\u591f\u6570\u636e<\/li>\n<li><strong>\u4e0d\u505a\u6392\u9664\uff1a<\/strong>\u5fc5\u987b\u6392\u9664\u8fd1\u671f\u8d2d\u4e70\u8005\uff0c\u907f\u514d\u91cd\u590d\u66dd\u5149<\/li>\n<li><strong>\u521b\u610f\u957f\u671f\u4e0d\u6362\uff1a<\/strong>\u540c\u4e00\u7d20\u6750\u8d85\u8fc71\u4e2a\u6708\u4f1a\u51fa\u73b0\u5e7f\u544a\u75b2\u52b3<\/li>\n<\/ol>\n<h2>\u603b\u7ed3<\/h2>\n<p>DSP\u662f\u54c1\u724c\u5356\u5bb6\u6269\u5927\u7528\u6237\u8986\u76d6\u3001\u8fdb\u884c\u518d\u8425\u9500\u548c\u89e6\u8fbe\u7ad9\u5916\u6d41\u91cf\u7684\u5229\u5668\u3002\u4f46\u5b83\u95e8\u69db\u8f83\u9ad8\uff0c\u9700\u8981\u8db3\u591f\u7684\u9884\u7b97\u548c\u4e13\u4e1a\u77e5\u8bc6\u3002\u5efa\u8bae\u5148\u901a\u8fc7SP\u548cSB\u5e7f\u544a\u79ef\u7d2f\u7a33\u5b9a\u7684\u9500\u552e\u6570\u636e\uff0c\u518d\u9010\u6b65\u5f15\u5165DSP\uff0c\u4ece\u518d\u8425\u9500\u5f00\u59cb\uff0c\u9010\u6b65\u6269\u5c55\u5230\u76f8\u4f3c\u53d7\u4f17\u548c\u751f\u6d3b\u65b9\u5f0f\u5b9a\u5411\u3002DSP\u7684\u5b66\u4e60\u5468\u671f\u901a\u5e38\u662f2-3\u4e2a\u6708\uff0c\u9700\u8981\u8010\u5fc3\u7b49\u5f85\u6570\u636e\u79ef\u7d2f\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4e9a\u9a6c\u900aDSP\uff08Demand 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