{"id":229,"date":"2026-08-14T05:26:42","date_gmt":"2026-08-14T05:26:42","guid":{"rendered":"https:\/\/adwareroi.com\/index.php\/2026\/08\/14\/google-ads-remarketing-setup-guide\/"},"modified":"2026-08-14T05:27:01","modified_gmt":"2026-08-14T05:27:01","slug":"google-ads-remarketing-setup-guide","status":"publish","type":"post","link":"https:\/\/adwareroi.com\/index.php\/2026\/08\/14\/google-ads-remarketing-setup-guide\/","title":{"rendered":"Google Ads\u518d\u8425\u9500\u8bbe\u7f6e\u5b8c\u5168\u6559\u7a0b\uff1a\u627e\u56de\u6d41\u5931\u5ba2\u6237"},"content":{"rendered":"

\u7814\u7a76\u8868\u660e\uff0c96%\u7684\u7f51\u7ad9\u8bbf\u5ba2\u5728\u7b2c\u4e00\u6b21\u8bbf\u95ee\u65f6\u4e0d\u4f1a\u8f6c\u5316\u3002\u518d\u8425\u9500\uff08Remarketing\uff09\u662f\u627e\u56de\u8fd9\u4e9b\u6d41\u5931\u5ba2\u6237\u7684\u6700\u6709\u6548\u65b9\u5f0f\u3002\u672c\u6587\u7cfb\u7edf\u8bb2\u89e3Google Ads\u518d\u8425\u9500\u7684\u8bbe\u7f6e\u65b9\u6cd5\u548c\u4f18\u5316\u6280\u5de7\u3002<\/p>\n

\u4e00\u3001\u518d\u8425\u9500\u7684\u7c7b\u578b<\/h2>\n

1. \u6807\u51c6\u5c55\u793a\u518d\u8425\u9500<\/h3>\n

\u5411\u8bbf\u95ee\u8fc7\u4f60\u7f51\u7ad9\u7684\u7528\u6237\u5c55\u793a\u5c55\u793a\u5e7f\u544a\u3002\u6700\u57fa\u7840\u7684\u518d\u8425\u9500\u5f62\u5f0f\u3002<\/p>\n

2. \u52a8\u6001\u518d\u8425\u9500<\/h3>\n

\u5411\u7528\u6237\u5c55\u793a\u4ed6\u4eec\u770b\u8fc7\u7684\u5177\u4f53\u5546\u54c1\u3002\u7535\u5546\u5fc5\u5907\u3002<\/p>\n

3. \u518d\u8425\u9500\u5217\u8868\u641c\u7d22\u5e7f\u544a\uff08RLSA\uff09<\/h3>\n

\u5f53\u66fe\u7ecf\u8bbf\u95ee\u8fc7\u4f60\u7f51\u7ad9\u7684\u7528\u6237\u518d\u6b21\u641c\u7d22\u76f8\u5173\u5173\u952e\u8bcd\u65f6\uff0c\u63d0\u9ad8\u51fa\u4ef7\u6216\u4e13\u95e8\u5c55\u793a\u5e7f\u544a\u3002<\/p>\n

4. Similar Audiences\uff08\u76f8\u4f3c\u53d7\u4f17\uff09<\/h3>\n

Google\u57fa\u4e8e\u4f60\u7684\u518d\u8425\u9500\u5217\u8868\uff0c\u627e\u5230\u76f8\u4f3c\u7279\u5f81\u7684\u65b0\u7528\u6237\u3002<\/p>\n

\u4e8c\u3001\u518d\u8425\u9500\u8bbe\u7f6e\u524d\u7f6e\u6761\u4ef6<\/h2>\n
    \n
  1. Google Ads\u8d26\u6237\uff1a<\/strong>\u5df2\u6fc0\u6d3b<\/li>\n
  2. Google Analytics 4\uff1a<\/strong>\u5df2\u5b89\u88c5\u5e76\u914d\u7f6e<\/li>\n
  3. \u7f51\u7ad9\u8ddf\u8e2a\u4ee3\u7801\uff1a<\/strong>\u5df2\u90e8\u7f72\u5168\u5c40\u7f51\u7ad9\u4ee3\u7801<\/li>\n
  4. \u5546\u54c1Feed\uff1a<\/strong>\uff08\u52a8\u6001\u518d\u8425\u9500\u5fc5\u9700\uff09<\/li>\n<\/ol>\n

    \u4e09\u3001\u6807\u51c6\u518d\u8425\u9500\u8bbe\u7f6e\u6b65\u9aa4<\/h2>\n

    \u6b65\u9aa41\uff1a\u521b\u5efa\u518d\u8425\u9500\u5217\u8868<\/h3>\n
      \n
    1. \u767b\u5f55Google Ads<\/li>\n
    2. \u8fdb\u5165”\u5de5\u5177\u4e0e\u8bbe\u7f6e” > “\u53d7\u4f17\u7fa4\u4f53\u7ba1\u7406\u5668”<\/li>\n
    3. \u70b9\u51fb”+”\u521b\u5efa\u65b0\u53d7\u4f17\u7fa4\u4f53<\/li>\n
    4. \u9009\u62e9”\u7f51\u7ad9\u7528\u6237”<\/li>\n
    5. \u8bbe\u7f6e\u89c4\u5219\uff1a\n
        \n
      • \u89c4\u52191\uff1a\u8bbf\u95ee\u8fc7\u4efb\u610f\u9875\u9762<\/li>\n
      • \u6210\u5458\u6709\u6548\u671f\uff1a30\u5929\uff08\u7535\u5546\u63a8\u8350\uff09<\/li>\n
      • \u5217\u8868\u540d\u79f0\uff1aAll Visitors<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n

        \u6b65\u9aa42\uff1a\u521b\u5efa\u7ec6\u5206\u53d7\u4f17\u5217\u8868<\/h3>\n

        \u9664\u4e86\u6240\u6709\u8bbf\u5ba2\uff0c\u5efa\u8bae\u521b\u5efa\u4ee5\u4e0b\u7ec6\u5206\uff1a<\/p>\n

        \"Google<\/p>\n

        \"Google<\/p>\n

        \"Google<\/p>\n

        \"Google<\/p>\n

          \n
        • \u4ea7\u54c1\u9875\u8bbf\u5ba2\uff1a<\/strong>\u8bbf\u95ee\u8fc7\/product\/\u9875\u9762\u7684\u7528\u6237<\/li>\n
        • \u8d2d\u7269\u8f66\u653e\u5f03\u8005\uff1a<\/strong>\u8bbf\u95ee\u8fc7\/cart\/\u4f46\u672a\u8bbf\u95ee\/thank-you\/<\/li>\n
        • \u9ad8\u4ef7\u503c\u7528\u6237\uff1a<\/strong>\u5b8c\u6210\u8d2d\u4e70\u7684\u7528\u6237<\/li>\n
        • \u7279\u5b9a\u4ea7\u54c1\u6d4f\u89c8\u8005\uff1a<\/strong>\u8bbf\u95ee\u8fc7\u7279\u5b9a\u4ea7\u54c1\u9875<\/li>\n<\/ul>\n

          \u6b65\u9aa43\uff1a\u90e8\u7f72\u8ddf\u8e2a\u4ee3\u7801<\/h3>\n

          \u5982\u679c\u4f60\u4f7f\u7528GA4\uff0c\u518d\u8425\u9500\u4ee3\u7801\u5df2\u7ecf\u5305\u542b\u5728GA4\u8ddf\u8e2a\u4ee3\u7801\u4e2d\u3002\u53ea\u9700\u5728GA4\u4e2d\u5f00\u542f\u518d\u8425\u9500\u529f\u80fd\uff1a<\/p>\n

            \n
          1. \u8fdb\u5165GA4\u7ba1\u7406<\/li>\n
          2. \u9009\u62e9”\u6570\u636e\u6536\u96c6”<\/li>\n
          3. \u5f00\u542f”\u518d\u8425\u9500\u5e7f\u544a\u529f\u80fd”<\/li>\n<\/ol>\n

            \u6b65\u9aa44\uff1a\u521b\u5efa\u518d\u8425\u9500\u5e7f\u544a\u7cfb\u5217<\/h3>\n
              \n
            1. \u5728Google Ads\u70b9\u51fb”+”\u65b0\u5efa\u5e7f\u544a\u7cfb\u5217<\/li>\n
            2. \u9009\u62e9”\u9500\u552e”\u76ee\u6807<\/li>\n
            3. \u9009\u62e9”\u5c55\u793a\u5e7f\u544a\u7cfb\u5217”<\/li>\n
            4. \u8bbe\u7f6e\u9884\u7b97\uff08\u5efa\u8bae\u6bcf\u5929$10-$50\u8d77\uff09<\/li>\n
            5. \u5728”\u53d7\u4f17\u7fa4\u4f53”\u4e2d\u9009\u62e9\u4f60\u7684\u518d\u8425\u9500\u5217\u8868<\/li>\n
            6. \u4e0a\u4f20\u5e7f\u544a\u7d20\u6750\u6216\u4f7f\u7528\u54cd\u5e94\u5f0f\u5c55\u793a\u5e7f\u544a<\/li>\n<\/ol>\n

              \u56db\u3001\u52a8\u6001\u518d\u8425\u9500\u8bbe\u7f6e<\/h2>\n

              \u52a8\u6001\u518d\u8425\u9500\u4f1a\u81ea\u52a8\u5c55\u793a\u7528\u6237\u770b\u8fc7\u7684\u5546\u54c1\uff0c\u8f6c\u5316\u7387\u6bd4\u6807\u51c6\u518d\u8425\u9500\u9ad83-5\u500d\u3002<\/p>\n

              \u8bbe\u7f6e\u6b65\u9aa4<\/h3>\n
                \n
              1. \u5728Google Merchant Center\u4e0a\u4f20\u5546\u54c1Feed<\/li>\n
              2. \u5728Google Ads\u5173\u8054Merchant Center<\/li>\n
              3. \u90e8\u7f72\u52a8\u6001\u518d\u8425\u9500\u4ee3\u7801\uff1a\n
                  \n
                • \u4f20\u9012\u5546\u54c1ID<\/li>\n
                • \u4f20\u9012\u9875\u9762\u7c7b\u578b\uff08home\u3001product\u3001cart\u3001purchase\uff09<\/li>\n
                • \u4f20\u9012\u603b\u4ef7\u503c\uff08cart\u548cpurchase\u9875\u9762\uff09<\/li>\n<\/ul>\n<\/li>\n
                • \u521b\u5efa”\u8d2d\u7269”\u5e7f\u544a\u7cfb\u5217<\/li>\n
                • \u9009\u62e9”\u52a8\u6001\u518d\u8425\u9500”\u4f5c\u4e3a\u53d7\u4f17\u7fa4\u4f53<\/li>\n<\/ol>\n

                  \u52a8\u6001\u518d\u8425\u9500\u4ee3\u7801\u793a\u4f8b<\/h3>\n
                  gtag('event', 'page_view', {\n  'send_to': 'AW-XXXXXXXXX',\n  'ecomm_pagetype': 'product',\n  'ecomm_prodid': 'SKU123',\n  'ecomm_totalvalue': 99.00\n});<\/pre>\n
                  \u4e94\u3001RLSA\uff08\u641c\u7d22\u518d\u8425\u9500\uff09\u8bbe\u7f6e<\/h2>\n
                  RLSA\u8ba9\u4f60\u53ef\u4ee5\u5bf9\u8001\u8bbf\u5ba2\u63d0\u9ad8\u641c\u7d22\u5e7f\u544a\u51fa\u4ef7\u3002<\/p>\n
                  \u8bbe\u7f6e\u65b9\u6cd5<\/h3>\n
                    \n
                  1. \u5728\u73b0\u6709\u641c\u7d22\u5e7f\u544a\u7cfb\u5217\u4e2d<\/li>\n
                  2. \u8fdb\u5165”\u53d7\u4f17\u7fa4\u4f53”\u8bbe\u7f6e<\/li>\n
                  3. \u6dfb\u52a0\u518d\u8425\u9500\u5217\u8868<\/li>\n
                  4. \u9009\u62e9”\u89c2\u5bdf”\u6a21\u5f0f\uff08\u5efa\u8bae\uff09\u6216”\u5b9a\u4f4d”\u6a21\u5f0f<\/li>\n
                  5. \u8bbe\u7f6e\u51fa\u4ef7\u8c03\u6574\uff1a\n
                      \n
                    • \u8001\u8bbf\u5ba2\uff1a+50%\u5230+100%<\/li>\n
                    • \u8d2d\u7269\u8f66\u653e\u5f03\u8005\uff1a+100%\u5230+200%<\/li>\n
                    • \u5df2\u8d2d\u4e70\u7528\u6237\uff1a-100%\uff08\u6392\u9664\uff09\u6216\u4e0b\u8c03<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n
                      \u516d\u3001\u518d\u8425\u9500\u7d20\u6750\u4f18\u5316<\/h2>\n
                      \u5c55\u793a\u5e7f\u544a\u7d20\u6750<\/h3>\n
                      \u4f7f\u7528\u54cd\u5e94\u5f0f\u5c55\u793a\u5e7f\u544a\uff08Responsive Display Ads\uff09\uff0cGoogle\u4f1a\u81ea\u52a8\u4f18\u5316\u7d20\u6750\u7ec4\u5408\uff1a<\/p>\n
                        \n
                      • \u4e0a\u4f20\u6a2a\u5411Logo\uff081200 x 120\uff09<\/li>\n
                      • \u4e0a\u4f20\u65b9\u5f62Logo\uff081200 x 1200\uff09<\/li>\n
                      • \u4e0a\u4f20\u81f3\u5c111\u5f20\u6a2a\u5411\u56fe\u7247\uff081200 x 628\uff09<\/li>\n
                      • \u63d0\u4f9b5\u4e2a\u77ed\u6807\u9898\uff0830\u5b57\u7b26\uff09<\/li>\n
                      • \u63d0\u4f9b5\u4e2a\u957f\u6807\u9898\uff0890\u5b57\u7b26\uff09<\/li>\n
                      • \u63d0\u4f9b5\u4e2a\u63cf\u8ff0\uff0890\u5b57\u7b26\uff09<\/li>\n<\/ul>\n
                        \u52a8\u6001\u5e7f\u544a<\/h3>\n
                        \u52a8\u6001\u518d\u8425\u9500\u5e7f\u544a\u4f1a\u81ea\u52a8\u4f7f\u7528Merchant Center\u7684\u5546\u54c1\u56fe\u7247\u548c\u4fe1\u606f\u3002<\/p>\n
                        \u4e03\u3001\u518d\u8425\u9500\u51fa\u4ef7\u7b56\u7565<\/h2>\n\n\n\n\n\n\n
                        \u53d7\u4f17\u7c7b\u578b<\/th>\n\u63a8\u8350\u51fa\u4ef7\u7b56\u7565<\/th>\n\u51fa\u4ef7\u8c03\u6574<\/th>\n<\/tr>\n
                        \u6240\u6709\u8bbf\u5ba2<\/td>\n\u6700\u5927\u5316\u70b9\u51fb<\/td>\n\u57fa\u51c6<\/td>\n<\/tr>\n
                        \u4ea7\u54c1\u9875\u8bbf\u5ba2<\/td>\ntCPA<\/td>\n+30%<\/td>\n<\/tr>\n
                        \u8d2d\u7269\u8f66\u653e\u5f03\u8005<\/td>\ntCPA<\/td>\n+50%\u5230+100%<\/td>\n<\/tr>\n
                        \u5df2\u8d2d\u4e70\u7528\u6237<\/td>\n\u6392\u9664\u6216\u4ea4\u53c9\u9500\u552e<\/td>\n-100%\u6216\u65b0\u54c1\u63a8\u5e7f<\/td>\n<\/tr>\n<\/table>\n
                        \u516b\u3001\u518d\u8425\u9500\u9891\u7387\u63a7\u5236<\/h2>\n
                        \u518d\u8425\u9500\u9891\u7387\u8fc7\u9ad8\u4f1a\u8ba9\u7528\u6237\u538c\u70e6\uff0c\u751a\u81f3\u4ea7\u751f\u8d1f\u9762\u5370\u8c61\u3002<\/p>\n
                        \u5efa\u8bae\u8bbe\u7f6e\uff1a<\/strong><\/p>\n
                          \n
                        • \u6bcf\u65e5\u9891\u7387\u4e0a\u9650\uff1a3-5\u6b21<\/li>\n
                        • \u6bcf\u5468\u9891\u7387\u4e0a\u9650\uff1a15-20\u6b21<\/li>\n
                        • \u6bcf\u6708\u9891\u7387\u4e0a\u9650\uff1a50\u6b21<\/li>\n<\/ul>\n
                          \u5728Google Ads\u7684\u5e7f\u544a\u7cfb\u5217\u8bbe\u7f6e\u4e2d\u53ef\u4ee5\u914d\u7f6e\u9891\u7387\u4e0a\u9650\u3002<\/p>\n
                          \u4e5d\u3001\u518d\u8425\u9500\u4f18\u5316\u6280\u5de7<\/h2>\n
                          1. \u6392\u9664\u5df2\u8f6c\u5316\u7528\u6237<\/h3>\n
                          \u5df2\u7ecf\u8d2d\u4e70\u7684\u7528\u6237\u4e0d\u5e94\u8be5\u518d\u770b\u5230\u8d2d\u7269\u5f15\u5bfc\u5e7f\u544a\u3002\u521b\u5efa”\u5df2\u8d2d\u4e70”\u5217\u8868\uff0c\u5728\u5176\u4ed6\u5e7f\u544a\u7cfb\u5217\u4e2d\u6392\u9664\u3002<\/p>\n
                          2. \u5206\u9636\u6bb5\u518d\u8425\u9500<\/h3>\n
                          \u6839\u636e\u7528\u6237\u5728\u8d2d\u4e70\u6f0f\u6597\u4e2d\u7684\u4f4d\u7f6e\uff0c\u5c55\u793a\u4e0d\u540c\u5e7f\u544a\uff1a<\/p>\n
                            \n
                          • \u8ba4\u77e5\u9636\u6bb5\uff1a\u54c1\u724c\u6545\u4e8b\u5e7f\u544a<\/li>\n
                          • \u8003\u8651\u9636\u6bb5\uff1a\u4ea7\u54c1\u5356\u70b9\u5e7f\u544a<\/li>\n
                          • \u51b3\u7b56\u9636\u6bb5\uff1a\u4fc3\u9500\/Coupon\u5e7f\u544a<\/li>\n<\/ul>\n
                            3. \u65f6\u6548\u6027\u4f18\u5316<\/h3>\n
                            \u518d\u8425\u9500\u5217\u8868\u7684\u6709\u6548\u671f\u5f88\u91cd\u8981\uff1a<\/p>\n
                              \n
                            • \u7535\u5546\uff1a30\u5929\uff08\u51b2\u52a8\u6d88\u8d39\u7c7b\uff09\u523090\u5929\uff08\u9ad8\u5ba2\u5355\u4ef7\uff09<\/li>\n
                            • B2B\uff1a180\u5929\uff08\u51b3\u7b56\u5468\u671f\u957f\uff09<\/li>\n
                            • \u5185\u5bb9\u7ad9\uff1a7-14\u5929\uff08\u65f6\u6548\u6027\u5f3a\uff09<\/li>\n<\/ul>\n
                              4. \u4f18\u60e0\u7b56\u7565<\/h3>\n
                              \u5bf9\u8d2d\u7269\u8f66\u653e\u5f03\u8005\u63d0\u4f9b\u7279\u522b\u4f18\u60e0\uff1a<\/p>\n
                                \n
                              • 24\u5c0f\u65f6\u5185\uff1a\u514d\u8d39\u914d\u9001<\/li>\n
                              • 48\u5c0f\u65f6\u5185\uff1a5%-10%\u6298\u6263<\/li>\n
                              • 72\u5c0f\u65f6\u540e\uff1a\u9650\u65f6\u4f18\u60e0+\u5012\u8ba1\u65f6<\/li>\n<\/ul>\n
                                \u5341\u3001\u518d\u8425\u9500\u5e38\u89c1\u95ee\u9898<\/h2>\n
                                Q1\uff1a\u518d\u8425\u9500\u5217\u8868\u4eba\u6570\u592a\u5c11\u600e\u4e48\u529e\uff1f<\/h3>\n
                                \u5217\u8868\u9700\u89811000+\u6d3b\u8dc3\u7528\u6237\u624d\u80fd\u5c55\u793a\u5e7f\u544a\u3002\u53ef\u4ee5\u901a\u8fc7\u589e\u52a0\u6d41\u91cf\u3001\u5ef6\u957f\u6709\u6548\u671f\u3001\u5408\u5e76\u591a\u4e2a\u5217\u8868\u6765\u89e3\u51b3\u3002<\/p>\n
                                Q2\uff1a\u518d\u8425\u9500CTR\u5f88\u4f4e\u600e\u4e48\u529e\uff1f<\/h3>\n
                                \u68c0\u67e5\u5e7f\u544a\u7d20\u6750\u662f\u5426\u5438\u5f15\u4eba\uff0c\u9891\u7387\u662f\u5426\u8fc7\u9ad8\uff0c\u53d7\u4f17\u662f\u5426\u7ec6\u5206\u3002<\/p>\n
                                Q3\uff1a\u518d\u8425\u9500\u82b1\u8d39\u592a\u5feb\u600e\u4e48\u529e\uff1f<\/h3>\n
                                \u8bbe\u7f6e\u9891\u7387\u4e0a\u9650\uff0c\u6392\u9664\u4f4e\u4ef7\u503c\u53d7\u4f17\uff0c\u4f7f\u7528tCPA\u63a7\u5236\u6210\u672c\u3002<\/p>\n
                                \u603b\u7ed3<\/h2>\n
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