{"id":170,"date":"2026-08-13T09:04:39","date_gmt":"2026-08-13T09:04:39","guid":{"rendered":"https:\/\/adwareroi.com\/?p=170"},"modified":"2026-08-13T09:04:56","modified_gmt":"2026-08-13T09:04:56","slug":"amazon-ads-sp-sb-sd-guide","status":"publish","type":"post","link":"https:\/\/adwareroi.com\/index.php\/2026\/08\/13\/amazon-ads-sp-sb-sd-guide\/","title":{"rendered":"\u4e9a\u9a6c\u900aSP\/SB\/SD\u4e09\u5927\u5e7f\u544a\u7c7b\u578b\u8be6\u89e3\uff1a\u4ec0\u4e48\u573a\u666f\u8be5\u7528\u54ea\u4e2a\uff1f"},"content":{"rendered":"

\u4e9a\u9a6c\u900a\u5e7f\u544a\u6709\u4e09\u5927\u6838\u5fc3\u7c7b\u578b\uff1aSponsored Products\uff08SP\uff09<\/strong>\u3001Sponsored Brands\uff08SB\uff09<\/strong>\u548cSponsored Display\uff08SD\uff09<\/strong>\u3002\u5f88\u591a\u65b0\u624b\u5356\u5bb6\u53ea\u77e5\u9053SP\uff0c\u5bf9SB\u548cSD\u5b8c\u5168\u4e0d\u4e86\u89e3\uff0c\u7ed3\u679c\u9519\u5931\u4e86\u5927\u91cf\u6d41\u91cf\u548c\u8f6c\u5316\u673a\u4f1a\u3002<\/p>\n

\u4eca\u5929\u8fd9\u7bc7\u6587\u7ae0\uff0c\u6211\u5e26\u4f60\u4e00\u6b21\u6027\u641e\u61c2\u8fd9\u4e09\u79cd\u5e7f\u544a\u7c7b\u578b\u7684\u533a\u522b\u548c\u9002\u7528\u573a\u666f\u3002<\/p>\n

\u4e00\u3001Sponsored Products\uff08SP\uff09<\/h2>\n

SP\u662f\u6700\u57fa\u7840\u4e5f\u662f\u7528\u5f97\u6700\u591a\u7684\u5e7f\u544a\u7c7b\u578b\uff0c\u51e0\u4e4e\u6240\u6709\u4e9a\u9a6c\u900a\u5356\u5bb6\u90fd\u5728\u7528\u3002<\/p>\n

\"\u4e9a\u9a6c\u900aSP\/SB\/SD\u4e09\u5927\u5e7f\u544a\u7c7b\u578b\u8be6\u89e3\uff1a\u4ec0\u4e48\u573a\u666f\u8be5\u7528\u54ea\u4e2a\uff1f\"<\/p>\n

\"\u4e9a\u9a6c\u900aSP\/SB\/SD\u4e09\u5927\u5e7f\u544a\u7c7b\u578b\u8be6\u89e3\uff1a\u4ec0\u4e48\u573a\u666f\u8be5\u7528\u54ea\u4e2a\uff1f\"<\/p>\n

\"\u4e9a\u9a6c\u900aSP\/SB\/SD\u4e09\u5927\u5e7f\u544a\u7c7b\u578b\u8be6\u89e3\uff1a\u4ec0\u4e48\u573a\u666f\u8be5\u7528\u54ea\u4e2a\uff1f\"<\/p>\n

\"\u4e9a\u9a6c\u900aSP\/SB\/SD\u4e09\u5927\u5e7f\u544a\u7c7b\u578b\u8be6\u89e3\uff1a\u4ec0\u4e48\u573a\u666f\u8be5\u7528\u54ea\u4e2a\uff1f\"<\/p>\n

\u6838\u5fc3\u7279\u70b9\uff1a<\/h3>\n
    \n
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  • \u5339\u914d\u65b9\u5f0f<\/strong>\uff1a\u81ea\u52a8\u5339\u914d\u548c\u624b\u52a8\u5339\u914d\uff08\u5e7f\u6cdb\u5339\u914d\u3001\u8bcd\u7ec4\u5339\u914d\u3001\u7cbe\u51c6\u5339\u914d\uff09<\/li>\n
  • \u8ba1\u8d39\u65b9\u5f0f<\/strong>\uff1aCPC\uff08\u6309\u70b9\u51fb\u4ed8\u8d39\uff09<\/li>\n
  • \u95e8\u69db<\/strong>\uff1a\u62e5\u6709Buy Box\u7684\u4e13\u4e1a\u5356\u5bb6\u5373\u53ef\u6295\u653e<\/li>\n<\/ul>\n

    \u4ec0\u4e48\u65f6\u5019\u7528SP\uff1f<\/h3>\n
      \n
    1. \u65b0\u54c1\u4e0a\u67b6<\/strong>\uff1a\u901a\u8fc7\u81ea\u52a8\u5e7f\u544a\u5feb\u901f\u8dd1\u51fa\u5173\u952e\u8bcd\u6570\u636e<\/li>\n
    2. \u63a8\u6392\u540d<\/strong>\uff1a\u901a\u8fc7\u7cbe\u51c6\u5339\u914d\u91cd\u70b9\u5173\u952e\u8bcd\uff0c\u63d0\u5347\u81ea\u7136\u6392\u540d<\/li>\n
    3. \u9632\u5b88\u7ade\u54c1<\/strong>\uff1a\u5728\u81ea\u5df1\u4ea7\u54c1\u9875\u9762\u6295\u653e\uff0c\u9632\u6b62\u6d41\u91cf\u88ab\u7ade\u54c1\u62a2\u8d70<\/li>\n<\/ol>\n

      SP\u662f\u5e7f\u544a\u7684\u57fa\u672c\u76d8<\/strong>\uff0c\u4e0d\u7ba1\u4f60\u505a\u4ec0\u4e48\u54c1\u7c7b\uff0cSP\u90fd\u662f\u5fc5\u6295\u7684\u3002<\/p>\n

      \u4e8c\u3001Sponsored Brands\uff08SB\uff09<\/h2>\n

      SB\u4ee5\u524d\u53ebHeadline Search Ads\uff08HAS\uff09\uff0c\u662f\u54c1\u724c\u5356\u5bb6\u4e13\u5c5e\u7684\u5e7f\u544a\u7c7b\u578b\u3002<\/p>\n

      \u6838\u5fc3\u7279\u70b9\uff1a<\/h3>\n
        \n
      • \u5c55\u793a\u4f4d\u7f6e<\/strong>\uff1a\u641c\u7d22\u7ed3\u679c\u9875\u6700\u9876\u90e8\uff08\u9ec4\u91d1\u4f4d\u7f6e\uff09<\/li>\n
      • \u683c\u5f0f<\/strong>\uff1a\u54c1\u724c\u6807\u9898 + Logo + 3\u4e2a\u4ea7\u54c1\uff08\u6216\u54c1\u724c\u89c6\u9891\uff09<\/li>\n
      • \u8ba1\u8d39\u65b9\u5f0f<\/strong>\uff1aCPC<\/li>\n
      • \u95e8\u69db<\/strong>\uff1a\u5fc5\u987b\u5b8c\u6210\u54c1\u724c\u6ce8\u518c\uff08Brand Registry\uff09<\/li>\n<\/ul>\n

        \u4ec0\u4e48\u65f6\u5019\u7528SB\uff1f<\/h3>\n
          \n
        1. \u54c1\u724c\u8bcd\u9632\u5b88<\/strong>\uff1a\u641c\u7d22\u4f60\u7684\u54c1\u724c\u540d\u65f6\uff0c\u786e\u4fdd\u4f60\u5360\u636e\u9876\u90e8\u4f4d\u7f6e<\/li>\n
        2. \u54c1\u7c7b\u8bcd\u62a2\u91cf<\/strong>\uff1a\u7528\u54c1\u724c\u6a2a\u5e45\u5728\u70ed\u95e8\u641c\u7d22\u8bcd\u4e0a\u83b7\u5f97\u9876\u90e8\u66dd\u5149<\/li>\n
        3. \u65b0\u54c1\u53d1\u5e03<\/strong>\uff1a\u7528SB\u628a\u65b0\u54c1\u548c\u8001\u54c1\u653e\u5728\u540c\u4e00\u4e2a\u5e7f\u544a\u4f4d\uff0c\u63d0\u5347\u65b0\u54c1\u66dd\u5149<\/li>\n<\/ol>\n

          SB\u7684\u6700\u5927\u4f18\u52bf\u662f\u4f4d\u7f6e\u597d<\/strong>\u2014\u2014\u641c\u7d22\u7ed3\u679c\u6700\u9876\u90e8\uff0c\u7b2c\u4e00\u773c\u5c31\u80fd\u770b\u5230\u3002\u4f46\u7f3a\u70b9\u662f\u70b9\u51fb\u7387\u53ef\u80fd\u4e0d\u5982SP\uff0c\u56e0\u4e3a\u7528\u6237\u770b\u5230\u7684\u662f\u54c1\u724c\u800c\u975e\u5177\u4f53\u4ea7\u54c1\u3002<\/p>\n

          SB\u89c6\u9891\u5e7f\u544a<\/strong>\u662f\u8fd1\u5e74\u6765\u7684\u65b0\u5f62\u5f0f\uff0c\u8f6c\u5316\u7387\u901a\u5e38\u6bd4\u56fe\u6587SB\u9ad8\u51fa30%-50%\uff0c\u5f3a\u70c8\u63a8\u8350\u6709\u89c6\u9891\u7d20\u6750\u7684\u5356\u5bb6\u8bd5\u8bd5\u3002<\/p>\n

          \u4e09\u3001Sponsored Display\uff08SD\uff09<\/h2>\n

          SD\u662f\u4e09\u79cd\u5e7f\u544a\u4e2d\u6700\u7075\u6d3b<\/strong>\u7684\uff0c\u4e5f\u662f\u6700\u5bb9\u6613\u88ab\u4eba\u5ffd\u7565\u7684\u3002<\/p>\n

          \u6838\u5fc3\u7279\u70b9\uff1a<\/h3>\n
            \n
          • \u5c55\u793a\u4f4d\u7f6e<\/strong>\uff1a\u4ea7\u54c1\u8be6\u60c5\u9875\u3001\u641c\u7d22\u7ed3\u679c\u9875\u3001\u7b2c\u4e09\u65b9\u7f51\u7ad9\uff08\u901a\u8fc7\u4e9a\u9a6c\u900aDSP\uff09<\/li>\n
          • \u5b9a\u5411\u65b9\u5f0f<\/strong>\uff1a\u53ef\u4ee5\u6309\u4ea7\u54c1\u5b9a\u5411\u3001\u6309\u53d7\u4f17\u5b9a\u5411\u3001\u6309\u7c7b\u76ee\u5b9a\u5411<\/li>\n
          • \u8ba1\u8d39\u65b9\u5f0f<\/strong>\uff1aCPC\u6216vCPM\uff08\u6309\u5343\u6b21\u53ef\u89c1\u5c55\u793a\u4ed8\u8d39\uff09<\/li>\n
          • \u95e8\u69db<\/strong>\uff1a\u4e13\u4e1a\u5356\u5bb6 + \u54c1\u724c\u6ce8\u518c\uff08\u90e8\u5206\u529f\u80fd\u9700\u8981\uff09<\/li>\n<\/ul>\n

            \u4ec0\u4e48\u65f6\u5019\u7528SD\uff1f<\/h3>\n
              \n
            1. \u62a2\u7ade\u54c1\u6d41\u91cf<\/strong>\uff1a\u5b9a\u5411\u5230\u7ade\u54c1\u8be6\u60c5\u9875\uff0c\u628a\u4ed6\u4eec\u7684\u5ba2\u6237\u62a2\u8fc7\u6765<\/li>\n
            2. \u518d\u8425\u9500<\/strong>\uff1a\u5b9a\u5411\u5230\u770b\u8fc7\u4f60\u4ea7\u54c1\u4f46\u6ca1\u4e70\u7684\u7528\u6237\uff0c\u628a\u4ed6\u4eec\u62c9\u56de\u6765<\/li>\n
            3. \u7c7b\u76ee\u8986\u76d6<\/strong>\uff1a\u5b9a\u5411\u5230\u6574\u4e2a\u7c7b\u76ee\u7684\u4ea7\u54c1\u9875\u9762\uff0c\u5927\u9762\u79ef\u66dd\u5149<\/li>\n<\/ol>\n

              SD\u6700\u5f3a\u5927\u7684\u529f\u80fd\u662f\u53d7\u4f17\u518d\u8425\u9500<\/strong>\u3002\u4e00\u4e2a\u770b\u8fc7\u4f60\u4ea7\u54c1\u4f46\u6ca1\u6709\u8d2d\u4e70\u7684\u7528\u6237\uff0c7\u5929\u5185\u518d\u6b21\u770b\u5230\u4f60\u7684\u5e7f\u544a\uff0c\u8f6c\u5316\u7387\u4f1a\u63d0\u53472-3\u500d\u3002<\/p>\n

              \u56db\u3001\u4e09\u79cd\u5e7f\u544a\u5bf9\u6bd4<\/h2>\n\n\n\n\n\n\n\n\n
              \u7ef4\u5ea6<\/th>\nSP<\/th>\nSB<\/th>\nSD<\/th>\n<\/tr>\n<\/thead>\n
              \u4f4d\u7f6e<\/td>\n\u641c\u7d22\u7ed3\u679c+\u8be6\u60c5\u9875<\/td>\n\u641c\u7d22\u7ed3\u679c\u9876\u90e8<\/td>\n\u8be6\u60c5\u9875+\u7b2c\u4e09\u65b9<\/td>\n<\/tr>\n
              \u54c1\u724c\u6ce8\u518c\u8981\u6c42<\/td>\n\u4e0d\u9700\u8981<\/td>\n\u9700\u8981<\/td>\n\u90e8\u5206\u529f\u80fd\u9700\u8981<\/td>\n<\/tr>\n
              \u6838\u5fc3\u4ef7\u503c<\/td>\n\u5173\u952e\u8bcd\u6392\u540d<\/td>\n\u54c1\u724c\u66dd\u5149<\/td>\n\u7ade\u54c1\u62a2\u91cf+\u518d\u8425\u9500<\/td>\n<\/tr>\n
              \u9884\u7b97\u5360\u6bd4\u5efa\u8bae<\/td>\n50%-60%<\/td>\n20%-30%<\/td>\n15%-25%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

              \u4e94\u3001\u7ec4\u5408\u6295\u653e\u7b56\u7565<\/h2>\n

              \u771f\u6b63\u7684\u9ad8\u624b\u4e0d\u4f1a\u53ea\u7528\u4e00\u79cd\u5e7f\u544a\uff0c\u800c\u662f\u4e09\u79cd\u914d\u5408\u4f7f\u7528<\/strong>\uff1a<\/p>\n

                \n
              1. \u7528SP\u6253\u57fa\u7840<\/strong>\uff1a\u8dd1\u6570\u636e\u3001\u63a8\u6392\u540d\u3001\u83b7\u53d6\u6838\u5fc3\u6d41\u91cf<\/li>\n
              2. \u7528SB\u505a\u54c1\u724c<\/strong>\uff1a\u5360\u636e\u9876\u90e8\u4f4d\u7f6e\uff0c\u63d0\u5347\u54c1\u724c\u8ba4\u77e5\u5ea6<\/li>\n
              3. \u7528SD\u62a2\u589e\u91cf<\/strong>\uff1a\u62a2\u7ade\u54c1\u6d41\u91cf\u3001\u505a\u518d\u8425\u9500\uff0c\u62c9\u9ad8\u6574\u4f53\u8f6c\u5316<\/li>\n<\/ol>\n

                \u4e3e\u4e2a\u4f8b\u5b50\uff1a\u4f60\u6709\u4e00\u4e2a\u65b0\u54c1\u4e0a\u67b6\uff0c\u5148\u7528SP\u81ea\u52a8\u5e7f\u544a\u8dd1\u51fa\u5173\u952e\u8bcd\u6570\u636e\uff0c\u7136\u540e\u7528SP\u7cbe\u51c6\u5e7f\u544a\u63a8\u6392\u540d\u3002\u7b49\u6392\u540d\u7a33\u5b9a\u540e\uff0c\u5f00SB\u54c1\u724c\u5e7f\u544a\u5360\u636e\u9876\u90e8\u4f4d\u7f6e\u3002\u6700\u540e\u7528SD\u5b9a\u5411\u5230\u7ade\u54c1\u8be6\u60c5\u9875\u548c\u770b\u8fc7\u4f60\u4ea7\u54c1\u7684\u7528\u6237\uff0c\u628a\u6f0f\u6389\u7684\u6d41\u91cf\u8865\u56de\u6765\u3002<\/p>\n

                \u603b\u7ed3<\/h2>\n

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